Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.
The database: Richard K. Miller & Associates Market Research Reports
Where to find it: You can find it here, and under R in the databases A-Z list.
From their website: “Richard K. Miller & Associates (RKMA) market research handbooks focus on various consumer-related markets. Each of these comprehensive assessments includes market forecasts, sector trends, and statistics. In addition to in-depth analyses, handbooks include links to hundreds of websites for additional information. ”
Use it to find:
Reports on:Business-to-Business Marketing; Casinos, Gaming & Wagering; Consumer Behavior; Consumer Marketing; Entertainment, Media & Advertising; Healthcare Business; International Consumer Markets; Leisure Market; Restaurant, Food & Beverage Market; Retail Business Market Research; Sports Marketing; and Travel & Tourism
Market forecasts
Sector trends
Statistics
Tips for searching:
Browse the main screen for the newest reports
Click the bottom link to view archived reports
Once in a report review the Table of Contents
Want help using RKMA Market Research Reports? Contact Willow or Kim and set up an appointment.
Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.
The database: Freedonia Focus Portal
Where to find it: You can find it here, and under F in the databases A-Z list.
Freedonia Focus portal is a collection of over 550 industry market research reports, covering 18 industry sectors.
Use it to find:
Industry market research reports
Market size, historical and forecasted demand by product and markets, and profiles of the market leading companies
Industry sectors include: Automotive and Other Transportation; Chemicals; Construction; Consumer Goods; Electronics; Energy and Power; Food, Agriculture, Tobacco; Industrial Components; Life Sciences (Pharmaceuticals/Medical); Machinery; Metals and Minerals; Miscellaneous and Service Industries; Packaging; Paper, Printing and Publishing; Plastics; Rubber; Textiles, Apparel and Leather; and Wood, Furniture and Fixtures
Tips for searching:
Use the quick search bar, or the advanced search
Browse by Country or Region
Once you have picked a region, browse by industry sector
Want help using Freedonia? Contact Willow or Kim and set up an appointment.
Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.
The database: IBISWorld
Where to find it: You can find it here, and under I in the databases A-Z list.
Use it to find:
US Industry Reports – The “NAICS collection analyzes industries at the 5-digit level offering the latest content on 700 industries. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more”.
US Industry iExpert Summaries – These summaries” condense[] the integral elements from [the] industry reports into bite-sized paragraphs, graphics and tables, highlighting the key issues with a Q&A section
US Specialized Industry Reports – Additional industries not covered in standard NAICS industries.
Global Industry Reports – currently around 70 of these
US Business Environment Profiles – The “Business Environment Profiles provide insight into [ ] key drivers, which include exchange rates, commodity prices, interest rates, weather conditions, consumer attitudes, demographics and many more”.
Tips for searching:
Browse by clicking on the report type headings – and then by industry sector
If you know your industry’s NAICS code search using the first 5 digits.
Feel free to do a keyword search for an industry, company or product
Use the magnifying glass icon to search within a report
Check out the IBISWorld tutorial below:
Want help using IBISWorld ? Contact Willow or Kim and set up an appointment.
Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.
The database: Sports Business Research Network
“SBRnet provides extensive research related to consumer demographics, consumer behavior patterns, financial statistics, attendance and media usage trends for all three major sports market segments…fans, participants and sporting goods buyers”
Where to find it: You can find it here, and under S in the databases A-Z list.
Use it to find:
Consumer expenditures
Sport participation
Fan market
Venue reports
Ticket prices
Social media data
Tips for searching:
Browse by sport: Archery to Football to Skiing to Wrestling
View the summaries on the home page:
Use the tabs across the top: fan market, participation, directories, sporting goods, sports venues, college sports, etc.
Try the site search at the bottom
Want help using Sports Business Research Network ? Contact Willow or Kim and set up an appointment.
Technology tutorial reports – provide intelligence about emerging and mature technologies
Marketplace reports – offer an excellent way to stay current on all the latest trends and advances in the IT and communications market segments
Implementation guide reports – provide users with the know-how to keep a project running on a budget
Standards reports – examine the major IT and communications standards and protocols currently in place
Product profile reports – provide a concise summary of the leading products and suppliers, examine product strengths and limitations, and analyze current pricing strategies
Company profile reports – review business goals, sales and marketing strategies, and financial stability of the leading vendors
Comparison and selection guide reports – offer the intelligence user need to make the best product and service selections
Topics include: IT infrastructure, Telecom, Technology vendors, Linux/Open source, Healthcare IT topics, Wireless communication, Data networking, etc.
Tips for searching:
Start with a simple search in the search bar, or
Browse by topic or report type
Take a look at the “help with searching” page for additional suggestions – link above the search bar
Want help using FAITS ? Contact Willow or Kim and set up an appointment.
Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.
The database: Mintel Oxygen
Where to find it: You can find it here, and under M in the databases A-Z list. You do need to agree to the Terms of Use and create an individual profile with your @uiowa.edu email address before you can gain access.
Use it to find:
Industry reports
Market research
Consumer reports
Product information
International information, but strongest in US and UK coverage
Tips for searching:
Scroll over “Category overview” at the top to see sectors, themes, and demographics that are covered
Use the search box at the top and type in an industry, or even a company
Use the sidebar on the left to limit your results by content (reports), sector, or demographics
Demos: The following demo on searching Mintel can be viewed on youtube
http://youtu.be/Q2I5wdX3TIs
You can also view a video from Mintel that tells you about their coverage
Want help using Mintel? Contact Willow or Kim and set up an appointment.