Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: MarketResearch.com Academic

Where to find it: You can find it here, and under M in the databases A-Z list.

Use it to find:

• Extensive, detailed market research reports created by Packaged Facts, Simba Information, Kalorama Information, and SBI
• Market size & segmentation, brand analyses, competitors, marketing & retailing trends, consumer trends, demographics
• Reports on service industries, consumer goods & retail, food & beverage, technology & media
• Reports on heavy industry (energy & resources, materials & chemicals)
• Reports on life sciences (biotechnology, healthcare, pharmaceuticals)

Tips for searching:

• Browse by topic
• Use the quick search or advanced search
• Use column heading to sort by date

Demos: The following demo on Market Research Academic can be viewed on youtube:

https://www.youtube.com/watch?v=t4t0X_GSPIU

Want help using Business Source Complete? Contact Willow or Kim and set up an appointment.