demographics – Business Library News

Apr 17 2015

Database of the Week: RKMA Market Research Reports

Posted on April 17, 2015December 2, 2016 by Willow Fuchs

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Richard K. Miller & Associates Market Research Reports

Where to find it: You can find it here, and under R in the databases A-Z list.

From their website: “Richard K. Miller & Associates (RKMA) market research handbooks focus on various consumer-related markets. Each of these comprehensive assessments includes market forecasts, sector trends, and statistics. In addition to in-depth analyses, handbooks include links to hundreds of websites for additional information. ”

Use it to find:

Reports on:Business-to-Business Marketing; Casinos, Gaming & Wagering; Consumer Behavior; Consumer Marketing; Entertainment, Media & Advertising; Healthcare Business; International Consumer Markets; Leisure Market; Restaurant, Food & Beverage Market; Retail Business Market Research; Sports Marketing; and Travel & Tourism
Market forecasts
Sector trends
Statistics

Tips for searching:

Browse the main screen for the newest reports
Click the bottom link to view archived reports
Once in a report review the Table of Contents

Want help using RKMA Market Research Reports? Contact Willow or Kim and set up an appointment.

Sep 19 2014

Database of the Week: eMarketer

Posted on September 19, 2014December 2, 2016 by Willow Fuchs

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: eMarketer

Where to find it: You can find it here, and under E in the databases A-Z list.

Use it to find:

Daily research articles, analyst reports, and e-business and online marketing statistics, aggregated and analyzed from over 2,800 sources.
Market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
Ad spending, demographics, media-usage, retail and e-commerce
Lots of charts, graphs, and other visual depictions of data

Tips for searching:

Browse by: Topic, Chart type, or Year
Use the top search bar or the advanced search
Use the tabs to select content type: Report, PPT, Article, Chart, Interview

Video: View a video about eMarketer below.

http://www.youtube.com/watch?v=K4RYvj-dvOQ

Want help using eMarketer? Contact Willow or Kim and set up an appointment.

May 07 2014

Database of the Week: SimplyMap

Posted on May 7, 2014December 2, 2016 by Willow Fuchs

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Simply Map SM-Iowa_City

Where to find it: You can find it here, and under S in the databases A-Z list.

Use it to find:

An array of data that can be applied to maps (from all of the USA to Census tracts and block groups)
More than 75,000 data variables related to demographics, employment, housing, market segments, businesses, consumer spending, brand preferences, and public health.
Plot business using: business names, NAICS / SIC codes, sales volume, and number of employees
Business information, including address, sales, volume, number of employees, and contact information

Tips for searching:

Use your UI email address to create an account and save whatever you are working on.
Create a new map, tabular report, or ranking by clicking the top buttons
Select your variables (must select a variable), locations, and businesses on the left, or use the the map, report, or ranking “Wizard” to guide you through
Take note of the tabs on the top right (data filters, display options, and actions)

Demos: Demos can be viewed directly in SimplyMap – just go to help in the top right hand corner, or click below.

Map Tutorial

Business Points Tutorial

Report Tutorial

Want help using SimplyMap? Contact Willow or Kim and set up an appointment.

Apr 25 2014

Database of the Week: MarketLine Advantage

Posted on April 25, 2014December 2, 2016 by Willow Fuchs

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: MarketLine Advantage (formerly known as DataMonitor)

Where to find it: You can find it here, and under M in the databases A-Z list.

Use it to find:

Industry analyses (by industry and geography)
Company reports (including SWOT analyses)
Company News
Country analysis reports
Country Statistics
Case Studies
Financial Deals

Tips for searching:

Use the search bar and select “All research” or limit to “Case Studies”, “Companies”, “Company News”, “Countries”, “Financial Deals”, or “Industries”
You can also browse by – “Industries”, Geographies”, “Companies”, or “Databases”
Once you have done a first search, use the right sidebar to refine your search.

Demos: The following demo can be viewed on YouTube:

https://www.youtube.com/watch?v=TPmab81RX7I

Want help using MarketLine Advantage? Contact Willow or Kim and set up an appointment.

Feb 19 2014

Database of the Week: Mintel Oxygen

Posted on February 19, 2014December 2, 2016 by Willow Fuchs

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Mintel Oxygen

Where to find it: You can find it here, and under M in the databases A-Z list. You do need to agree to the Terms of Use and create an individual profile with your @uiowa.edu email address before you can gain access.

Use it to find:

Industry reports
Market research
Consumer reports
Product information
International information, but strongest in US and UK coverage

Tips for searching:

Scroll over “Category overview” at the top to see sectors, themes, and demographics that are covered
Use the search box at the top and type in an industry, or even a company
Use the sidebar on the left to limit your results by content (reports), sector, or demographics

Demos: The following demo on searching Mintel can be viewed on youtube

http://youtu.be/Q2I5wdX3TIs

You can also view a video from Mintel that tells you about their coverage

Want help using Mintel? Contact Willow or Kim and set up an appointment.

The University of Iowa Libraries

Business Library News

Tag: demographics

Database of the Week: RKMA Market Research Reports

Database of the Week: eMarketer

Database of the Week: SimplyMap

Database of the Week: MarketLine Advantage

Database of the Week: Mintel Oxygen