demographics Archive

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Database of the Week: SimplyMap

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Simply MapSM-Iowa_City

Where to find it: You can find it here, and under S in the databases A-Z list.

Use it to find:

  • An array of data that can be applied to maps (from all of the USA to Census tracts and block groups)
  • More than 75,000 data variables related to demographics, employment, housing, market segments, businesses, consumer spending, brand preferences, and public health.
  • Plot business using: business names, NAICS / SIC codes, sales volume, and number of employees
  • Business information, including address, sales, volume, number of employees, and contact information

SM-_IofITips for searching:

  • Use your UI email address to create an account and save whatever you are working on.
  • Create a new map, tabular report, or ranking by clicking the top buttons
  • Select your variables (must select a variable), locations, and businesses on the left, or use the the map, report, or ranking “Wizard” to guide you through
  • Take note of the tabs on the top right (data filters, display options, and actions)

Demos: Demos can be viewed directly in SimplyMap – just go to help in the top right hand corner, or click below.

Map Tutorial

Business Points Tutorial

Report Tutorial

Want help using SimplyMap? Contact Willow or Kim and set up an appointment.

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Database of the Week: MarketLine Advantage

Each week we will highlight one of the many MarketLinedatabases we have here at the Pomerantz Business Library.

The database: MarketLine Advantage (formerly known as DataMonitor)

Where to find it: You can find it here, and under M in the databases A-Z list.

Use it to find:

  • Industry analyses (by industry and geography)
  • Company reports (including SWOT analyses)
  • Company News
  • Country analysis reports
  • Country Statistics
  • Case Studies
  • Financial Deals

ML_SWOT

Tips for searching:

  • Use the search bar and select “All research” or limit to “Case Studies”, “Companies”, “Company News”, “Countries”, “Financial Deals”, or “Industries”
  • You can also browse by – “Industries”, Geographies”, “Companies”, or “Databases”
  • Once you have done a first search, use the right sidebar to refine your search.

Demos: The following demo can be viewed on YouTube:

Want help using MarketLine Advantage? Contact Willow or Kim and set up an appointment.

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Database of the Week: Mintel Oxygen

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Mintel Oxygen Mintel

Where to find it: You can find it here, and under M in the databases A-Z list. You do need to agree to the Terms of Use and create an individual profile with your @uiowa.edu email address before you can gain access.

Use it to find:

  • Industry reports
  • Market research
  • Consumer reports
  • Product information
  • International information, but strongest in US and UK coverage

Tips for searching:

  • Scroll over “Category overview” at the top to see sectors, themes, and demographics that are covered
  • Use the search box at the top and type in an industry, or even a company
  • Use the sidebar on the left to limit your results by content (reports), sector, or demographics

Demos: The following demo on searching Mintel can be viewed on youtube

You can also view a video from Mintel that tells you about their coverage

Want help using Mintel? Contact Willow or Kim and set up an appointment.