Database of the Week: Mintel Oxygen

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Mintel Oxygen Mintel

Where to find it: You can find it here, and under M in the databases A-Z list. You do need to agree to the Terms of Use and create an individual profile with your @uiowa.edu email address before you can gain access.

Use it to find:

  • Industry reports
  • Market research
  • Consumer reports
  • Product information
  • International information, but strongest in US and UK coverage

Tips for searching:

  • Scroll over “Category overview” at the top to see sectors, themes, and demographics that are covered
  • Use the search box at the top and type in an industry, or even a company
  • Use the sidebar on the left to limit your results by content (reports), sector, or demographics

Demos: The following demo on searching Mintel can be viewed on youtube

You can also view a video from Mintel that tells you about their coverage

Want help using Mintel? Contact Willow or Kim and set up an appointment.