Database of the Week: MarketLine Advantage

Each week we will highlight one of the many MarketLinedatabases we have here at the Pomerantz Business Library.

The database: MarketLine Advantage (formerly known as DataMonitor)

Where to find it: You can find it here, and under M in the databases A-Z list.

Use it to find:

  • Industry analyses (by industry and geography)
  • Company reports (including SWOT analyses)
  • Company News
  • Country analysis reports
  • Country Statistics
  • Case Studies
  • Financial Deals

ML_SWOT

Tips for searching:

  • Use the search bar and select “All research” or limit to “Case Studies”, “Companies”, “Company News”, “Countries”, “Financial Deals”, or “Industries”
  • You can also browse by – “Industries”, Geographies”, “Companies”, or “Databases”
  • Once you have done a first search, use the right sidebar to refine your search.

Demos: The following demo can be viewed on YouTube:

Want help using MarketLine Advantage? Contact Willow or Kim and set up an appointment.