market research Archive

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Database of the Week: Market Research Academic

Each week we will highlight one of the many MarketResearchdatabases we have here at the Pomerantz Business Library.

The database: MarketResearch.com Academic

Where to find it: You can find it here, and under M in the databases A-Z list.

 

MarketResearch reportUse it to find:

  • Extensive, detailed market research reports created by Packaged Facts, Simba Information, Kalorama Information, and SBI
  • Market size & segmentation, brand analyses, competitors, marketing & retailing trends, consumer trends, demographics
  • Reports on service industries, consumer goods & retail, food & beverage, technology & media
  • Reports on heavy industry (energy & resources, materials & chemicals)
  • Reports on life sciences (biotechnology, healthcare, pharmaceuticals)

Tips for searching:

  • Browse by topic
  • Use the quick search or advanced search
  • Use column heading to sort by date

Demos: The following demo on Market Research Academic can be viewed on youtube:

Want help using Business Source Complete? Contact Willow or Kim and set up an appointment.

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Database of the Week: Mintel Oxygen

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Mintel Oxygen Mintel

Where to find it: You can find it here, and under M in the databases A-Z list. You do need to agree to the Terms of Use and create an individual profile with your @uiowa.edu email address before you can gain access.

Use it to find:

  • Industry reports
  • Market research
  • Consumer reports
  • Product information
  • International information, but strongest in US and UK coverage

Tips for searching:

  • Scroll over “Category overview” at the top to see sectors, themes, and demographics that are covered
  • Use the search box at the top and type in an industry, or even a company
  • Use the sidebar on the left to limit your results by content (reports), sector, or demographics

Demos: The following demo on searching Mintel can be viewed on youtube

You can also view a video from Mintel that tells you about their coverage

Want help using Mintel? Contact Willow or Kim and set up an appointment.