market research Archive

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Database of the Week: RKMA Market Research Reports

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Richard K. Miller & Associates Market Research ReportsRKMA

Where to find it: You can find it here, and under R in the databases A-Z list.

From their website: “Richard K. Miller & Associates (RKMA) market research handbooks focus on various consumer-related markets. Each of these comprehensive assessments includes market forecasts, sector trends, and statistics. In addition to in-depth analyses, handbooks include links to hundreds of websites for additional information. ”

Use it to find:

  • Reports on:Business-to-Business Marketing; Casinos, Gaming & Wagering; Consumer Behavior; Consumer Marketing; Entertainment, Media & Advertising; Healthcare Business; International Consumer Markets; Leisure Market; Restaurant, Food & Beverage Market; Retail Business Market Research; Sports Marketing; and Travel & Tourism
  • Market forecasts
  • Sector trends
  • Statistics

Tips for searching:

  • Browse the main screen for the newest reports
  • Click the bottom link to view archived reports
  • Once in a report review the Table of Contents

RKMA_titlepage

Want help using RKMA Market Research Reports? Contact Willow or Kim and set up an appointment.

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Database of the Week: Freedonia

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Freedonia Focus Portal Freedonia

Where to find it: You can find it here, and under F in the databases A-Z list.

Freedonia Focus portal is a collection of over 550 industry market research reports, covering 18 industry sectors.

Use it to find:

  • Industry market research reports
  • Market size, historical and forecasted demand by product and markets, and profiles of the market leading companies
  • Industry sectors include: Automotive and Other Transportation; Chemicals; Construction; Consumer Goods; Electronics; Energy and Power; Food, Agriculture, Tobacco; Industrial Components; Life Sciences (Pharmaceuticals/Medical); Machinery; Metals and Minerals; Miscellaneous and Service Industries; Packaging; Paper, Printing and Publishing; Plastics; Rubber; Textiles, Apparel and Leather; and Wood, Furniture and Fixtures

Tips for searching:

  • Use the quick search bar, or the advanced search
  • Browse by Country or Region
  • Once you have picked a region, browse by industry sector

FreedoniaReport

Want help using Freedonia? Contact Willow or Kim and set up an appointment.

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Database of the Week: IBISWorld

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: IBISWorld IBISWorld

Where to find it: You can find it here, and under I in the databases A-Z list.

Use it to find:

  • US Industry Reports – The “NAICS collection analyzes industries at the 5-digit level offering the latest content on 700 industries. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more”.
  • US Industry iExpert Summaries – These summaries” condense[] the integral elements from [the] industry reports into bite-sized paragraphs, graphics and tables, highlighting the key issues with a Q&A section
  • US Specialized Industry Reports – Additional industries not covered in standard NAICS industries.
  • Global Industry Reports – currently around 70 of these
  • US Business Environment Profiles – The “Business Environment Profiles provide insight into [ ] key drivers, which include exchange rates, commodity prices, interest rates, weather conditions, consumer attitudes, demographics and many more”.

IBISWorld2

Tips for searching:

  • Browse by clicking on the report type headings – and then by industry sector
  • If you know your industry’s NAICS code search using the first 5 digits.
  • Feel free to do a keyword search for an industry, company or product
  • Use the magnifying glass icon to search within a report

Check out the IBISWorld tutorial below:

Want help using IBISWorld ? Contact Willow or Kim and set up an appointment.

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Database of the Week: Sports Business Research Network

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Sports Business Research Network

“SBRnet provides extensive research related to consumer demographics, consumer behavior patterns, financial statistics, attendance and media usage trends for all three major sports market segments…fans, participants and sporting goods buyers” SBRnet

Where to find it: You can find it here, and under S in the databases A-Z list.

Use it to find:

  • Consumer expenditures
  • Sport participation
  • Fan market
  • Venue reports
  • Ticket prices
  • Social media data

Tips for searching:

  • Browse by sport: Archery to Football to Skiing to Wrestling
  • View the summaries on the home page:
  • Use the tabs across the top: fan market, participation, directories, sporting goods, sports venues, college sports, etc.
  • Try the site search at the bottom

SportsNet

 

Want help using Sports Business Research Network ? Contact Willow or Kim and set up an appointment.

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Database of the Week: FAITS – Faulkner Advisory for IT Studies

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: FAITS – Faulkner Advisory for IT Studies

Where to find it: You can find it here, and under F in the databases A-Z list. FAITS

Use it to find (from their brochure):

  • Technology tutorial reports – provide intelligence about emerging and mature technologies
  • Marketplace reports – offer an excellent way to stay current on all the latest trends and advances in the IT and communications market segments
  • Implementation guide reports – provide users with the know-how to keep a project running on a budget
  • Standards reports – examine the major IT and communications standards and protocols currently in place
  • Product profile reports – provide a concise summary of the leading products and suppliers, examine product strengths and limitations, and analyze current pricing strategies
  • Company profile reports – review business goals, sales and marketing strategies, and financial stability of the leading vendors
  • Comparison and selection guide reports – offer the intelligence user need to make the best product and service selections
  • Topics include: IT infrastructure, Telecom, Technology vendors, Linux/Open source, Healthcare IT topics, Wireless communication, Data networking, etc.

FAITS_TabletsTips for searching:

  • Start with a simple search in the search bar, or
  • Browse by topic or report type
  • Take a look at the “help with searching” page for additional suggestions – link above the search bar

Want help using FAITS ? Contact Willow or Kim and set up an appointment.

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Database of the Week: Market Research Academic

Each week we will highlight one of the many MarketResearchdatabases we have here at the Pomerantz Business Library.

The database: MarketResearch.com Academic

Where to find it: You can find it here, and under M in the databases A-Z list.

 

MarketResearch reportUse it to find:

  • Extensive, detailed market research reports created by Packaged Facts, Simba Information, Kalorama Information, and SBI
  • Market size & segmentation, brand analyses, competitors, marketing & retailing trends, consumer trends, demographics
  • Reports on service industries, consumer goods & retail, food & beverage, technology & media
  • Reports on heavy industry (energy & resources, materials & chemicals)
  • Reports on life sciences (biotechnology, healthcare, pharmaceuticals)

Tips for searching:

  • Browse by topic
  • Use the quick search or advanced search
  • Use column heading to sort by date

Demos: The following demo on Market Research Academic can be viewed on youtube:

Want help using Business Source Complete? Contact Willow or Kim and set up an appointment.

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Database of the Week: Mintel Oxygen

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Mintel Oxygen Mintel

Where to find it: You can find it here, and under M in the databases A-Z list. You do need to agree to the Terms of Use and create an individual profile with your @uiowa.edu email address before you can gain access.

Use it to find:

  • Industry reports
  • Market research
  • Consumer reports
  • Product information
  • International information, but strongest in US and UK coverage

Tips for searching:

  • Scroll over “Category overview” at the top to see sectors, themes, and demographics that are covered
  • Use the search box at the top and type in an industry, or even a company
  • Use the sidebar on the left to limit your results by content (reports), sector, or demographics

Demos: The following demo on searching Mintel can be viewed on youtube

You can also view a video from Mintel that tells you about their coverage

Want help using Mintel? Contact Willow or Kim and set up an appointment.