Business Library News

New E-Books Update: July 16, 2008

July 16th, 2008 by Todd Degraff

Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7.
To find a book on the site, search by “Titles”. 



Advanced Selling For Dummies
by Ralph R. Roberts and Joe Kraynak
John Wiley & Sons © 2007 (380 pages)
ISBN: 9780470174678 

Stressing the importance of focusing on your innate skill sets and creating a distinctive brand for yourself, this practical book teaches the tricks and habits that can benefit you both in your professional and personal life.

Anatomy of a Business: What It Is, What It Does, and How It Works
by Sasha Galbraith
Greenwood Press © 2007 (328 pages)
ISBN: 9780313337932

Through dozens of examples and illustrations, this book first defines the major types of business and then metaphorically takes the roof off an office building to peer inside, explaining how each business function, department, and unit works.

Best Practice in Performance Coaching: A Handbook for Leaders, Coaches, HR Professionals and Organizations
by Carol Wilson
Kogan Page © 2007 (256 pages)
ISBN: 9780749450823

With worksheets, exercises, evaluations and case studies, this book offers extensive guidance on coaching techniques, models and tools as well as advice on how to train as a coach, how to run a coaching practice and how to structure coaching sessions.

Can We Do That?!  Outrageous PR Stunts That Work?!
by Peter Shankman
John Wiley & Sons © 2007 (224 pages)
ISBN: 9780470043929

By inspiring you to think nontraditionally and find new and creative ways to get your company noticed, this handy guide offers a funny and insightful look at what it takes to win the game of PR.

The Connect Effect: Building Strong Personal, Professional, and Virtual Networks
by Michael Dulworth
Berrett-Koehler Publishers © 2008 (208 pages)
ISBN: 9781576754627

Based on the author’s twenty-plus years of experience running networks, as well as interviews with top executives, researchers, and thought leaders, this strategic guide will help you take a conscious, systematic approach to networking.

Corporate Governance of Sustainability: A Co-Evolutionary View on Resource Management
by Raimund Bleischwitz (ed)
Edward Elgar Publishing © 2007 (288 pages)
ISBN: 9781847202284

Considering the corporate governance of sustainability from a co-evolutionary perspective, this book explores the links between pro-active approaches at the corporate level, market-based incentives and environmental networks.

Finance for Non-Financial Managers and Small Business Owners, 2nd edition
by Lawrence W. Tuller
Adams Media © 2008 (320 pages)
ISBN: 9781598691641

With key terms, important concepts, and clear explanations and examples of all you need to know, this guide helps you to understand the basics of finance so that you can make informed financial decisions.

Floating Your Company: The Essential Guide to Going Public, 3rd Edition
by Jonathan Reuvid (ed)
Kogan Page © 2007 (278 pages)
ISBN: 9780749450564

Providing a detailed explanation of the flotation process, this guide explains the strategic issues that may arise, as well as the inevitable changes that occur both in terms of the day-to-day running of the business and in the overall company culture.

From Contact to Contract: 496 Proven Sales Tips to Generate More Leads, Close More Deals, Exceed Your Goals, and Make More Money
by Dianna Booher
Booher Consultants, Inc. © 2003 (304 pages)
ISBN: 9780793168002

From prospecting and presenting to consultative conversations and closing, this easy-to-skim reference offers broad coverage of each facet of sales and provides tips and best practices without getting bogged down in sales theory and models.

How to Negotiate Anything with Anyone Anywhere Around the World, Third Edition
by Frank L. Acuff
AMACOM © 2008 (320 pages)
ISBN: 9780814480663

Organized in an easy-to-access, quick-reference format, this guide is packed with specific how-to information on negotiating in over 55 countries and provides you with the savvy you need to negotiate with finesse and ease, no matter where you are.

Performance Planning and Review: Making Employee Appraisals Work, 2nd Edition
by Richard Rudman
Allen & Unwin © 2003 (226 pages)
ISBN: 9781741141030

Describing how systematic performance management is a key to organizational success in today’s complex and competitive world, this book outlines the options available and discusses how to work out what is best for your organization.

Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
by Reed K. Holden and Mark R. Burton
John Wiley & Sons © 2008 (240 pages)
ISBN: 9780470197578

Showing you how to fully exploit the value your company offers customers, this book offers a proven plan for increasing your sales without sacrificing profits.

Project Valuation Using Real Options: A Practitioner’s Guide
by Prasad Kodukula and Chandra Papudesu
J. Ross Publishing © 2006 (257 pages)
ISBN: 9781932159431

Presenting a practical approach to real options valuation to make it easily understandable by practitioners and senior management, this book helps you minimize upfront investment risks, exercise flexibility in decision making, and maximize the returns.

The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage, Second Edition
by Anil K. Gupta, Vijay Govindarajan and Haiyan Wang
Jossey-Bass © 2008 (320 pages)
ISBN: 9780470194409

Presenting the lessons from the authors’ twenty-year study of over two hundred corporations, this comprehensive book offers valuable insight into what companies need to know as they expand their international horizons.

The Stock Market
by Rik W. Hafer and Scott E. Hein
Greenwood Press © 2007 (176 pages)
ISBN: 9780313338243

Featuring examples, graphics, illustrations, glossary, index, and references, this book offers an accessible and engaging introduction to the world of investment and corporate finance, while illuminating one of the icons of capitalism.

The Transparent Corporation: Managing Demands for Disclosure
by David Uren
Allen & Unwin © 2003 (289 pages)
ISBN: 9781865088976

Drawing insights from leading business, investment and legal thinkers, this book shows how new disclosure requirements are impacting on the management of corporations and the world of share trading.

Why Should the Boss Listen to You?: The Seven Disciplines of the Trusted Strategic Advisor
by James E. Lukaszewski
Jossey-Bass © 2008 (240 pages)
ISBN: 9780787996185

Exploring the barriers, threats, constraints, options, and opportunities to offer powerful and wise counsel and recommendations, this book explains the crucial disciplines that trusted advisors must master to get and keep the confidence of leaders.

Revised Library Material Due Dates

July 15th, 2008 by Todd Degraff

To ease difficulties that Library borrowers may have had due to recent flooding, there have been adjustments to material due dates.

Remember that you can contact the Pomerantz Business Library, 319-335-3077,
lib-bus@uiowa.edu, with any questions.

Fannie Mae and Freddie Mac: New CRS Report

July 15th, 2008 by Todd Degraff

A new report from the Congressional Research Service covers the status of government-sponsored enterprises Fannie Mae and Freddie Mac.

Fannie Mae’s and Freddie Mac’s Financial Problems: Frequently Asked Questions (by N. Eric Weiss, 15 July 2008; order code RS22916) is available for free from the Center for Democracy and Technology.

Graduate Books Automatically Renewed

June 26th, 2008 by Todd Degraff

To lessen student worries about not being able to return books, particularly to closed libraries, graduate books due this month have been automatically renewed to January 28, 2009.

Library users can still return books to any open library, if they wish.

If you have questions, contact Business Library staff.

New E-Books Update: June 24, 2008

June 24th, 2008 by Todd Degraff

Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7.
To find a book on the site, search by “Titles”.



The AMA Guide to Management Development
by Daniel R. Tobin and Margaret S. Pettingell
AMACOM © 2008 (336 pages)
ISBN: 9780814408995

Based on the set of managerial competencies specially developed by the AMA for a new core management curriculum, this guide provides readers with a comprehensive understanding of how to continually develop managers throughout their entire organization.

Breakthrough Business Development: A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level
by Duncan MacPherson and David Miller
John Wiley & Sons © 2007 (240 pages)
ISBN: 9780470840962

Offering a clear plan to take your business to the next level, this book provides a proven system that will help you manage, build, and maximize your client relationships in just 90 days, while you run your business efficiently.

Building an Authentic Leadership Image: For the Practicing Manager
by Corey Criswell and David Campbell
Center for Creative Leadership © 2008 (32 pages)
ISBN: 9781604910032

Helping you gain a clear picture of the image people are currently perceiving, this guide will show you how to develop the skills to portray the image you want.

Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies
by David S. Evans and Richard Schmalensee
Harvard Business School Publishing © 2007 (240 pages)
ISBN: 9781422101995

Whether you are an entrepreneur, executive or investor, this book provides a complete guide to understanding the special dynamics and unique problems that catalysts face - where the pitfalls are and how to make the most of the astounding opportunities.

Don’t Just Do Something, Stand There!: Ten Principles for Leading Meetings That Matter
by Marvin Weisbord and Sandra Janoff
Berrett-Koehler Publishers © 2007 (216 pages)
ISBN: 9781576754252

Based on over 30 years of experience and extensive research, this practical book shows exactly how to establish a meeting structure that will create conditions for success, efficiency, and productivity.

Enriching the Brain: How to Maximize Every Learner’s Potential
by Eric Jensen
Jossey-Bass © 2006 (352 pages)
ISBN: 9780470223895

Drawing from a wide range of neuroscience research as well as related studies, this introspective book offers a powerful new understanding of how the brain can be “enriched” to maximize learning, memory, behavior, and overall function.

How to Sell Yourself: Using Leadership, Likability, and Luck to Succeed, Revised Edition
by Arch Lustberg
Career Press © 2008 (256 pages)
ISBN: 9781564149985

Demonstrating how you can sell yourself, your ideas, and your organization, this practical book explains in clear, simple, easy-to-understand terms the skills you need to get your message across in any speaking situation.

Latino Talent: Effective Strategies To Recruit, Retain And Develop Hispanic Professionals
by Robert Rodriguez
John Wiley & Sons © 2008 (238 pages)
ISBN: 9780470125236

Providing vital information on important subjects, this book presents practical strategies for companies that need help understanding and managing a workforce with an increasingly Latino identity and tapping into a booming Latino consumer market.

Leader Mentoring: Find, Inspire, and Cultivate Great Leaders
by Michael H. Shenkman
Career Press © 2008 (256 pages)
ISBN: 9781601630124

Delving into the true significance of mentoring, this edgy book reaches for the history, tradition, and spirit that motivates mentoring and introduces new concepts by asking readers to open their hearts and minds and think differently.

Learning In The Workplace: Strategies for Effective Practice
by Stephen Billett
Allen & Unwin © 2001 (242 pages)
ISBN: 9781865083643

Drawing on research of a wide variety of workplaces in different countries, this valuable reference offers a comprehensive pedagogy for the workplace and analyses the strengths and limitations of ‘on-the-job’ learning.

On Becoming a Woman Leader: Learning from the Experiences of University Presidents
by Susan R. Madsen
Jossey-Bass © 2008 (352 pages)
ISBN: 9780470197622

Providing an analysis of data gathered from extensive interviews with university presidents, this book offers a guide for personal growth as well as a wealth of ideas that can help develop the kind of women leaders that will truly make a difference.

Project Decisions: The Art and Science
by Lev Virine and Michael Trumper
Management Concepts © 2008 (376 pages)
ISBN: 9781567262179

Presenting the basics of cognitive psychology and quantitative analysis methods to help project managers make better decisions, this easy-to-read guide will help readers acquire the knowledge and skills required for effective project decision-making.

Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter
by Pankaj Ghemawat
Harvard Business School Publishing © 2007 (288 pages)
ISBN: 9781591398660

Revealing how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences, this book will transform the way you approach global strategy.

Resonant Leadership: Renewing Yourself and Connecting with Others Through Mindfulness, Hope, and Compassion
by Richard Boyatzis and Annie McKee
Harvard Business School Publishing © 2005 (272 pages)
ISBN: 9781591395638

Drawing from extensive multidisciplinary research and real-life stories, this guide reveals that the path to resonance is through mindfulness, hope, and compassion and shows that employing these qualities creates effective and enduring leadership.

Simple Solutions: Harness the Power of Passion and Simplicity to Get Results
by Tom Schmitt and Arnold Perl
John Wiley & Sons © 2007 (220 pages)
ISBN: 9780470048184

Combining the rational, logical instincts of the left brain with the passionate and artful skills of the right brain, this book offers a leadership approach that is both highly effective and deeply inspirational.

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
by James C. Anderson, Nirmalya Kumar and James A. Narus
Harvard Business School Publishing © 2007 (240 pages)
ISBN: 9781422103357

Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, this authoritative book provides a detailed, step-by-step insight into customer value management and how to implement it in your business.

Your Attention, Please.: How to Appeal to Today’s Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer
by Paul B. Brown and Alison Davis
Adams Media © 2006 (240 pages)
ISBN: 9781593376871

A strategy guide for communicating to the reluctant consumer, this book shows you who the new audience is, how to reach them, and how you must communicate differently-or risk losing mindshare and marketshare.

Flood Updates and Library Information

June 23rd, 2008 by Todd Degraff

The Pomerantz Business Library is open!  Regular hours have resumed, and Library staff is ready to answer your questions.  For updates on the entire Library system, check out the Library News. 

More Info. 

As of today, the Main Library, the Art Library, and the Music Library are closed.  In the mean time: 

*If you have a book to return to a “closed” Library, simply return it to an open branch, including the Pomerantz Business Library.  The book will be checked in, and then returned to the owning Library once the facility has re-opened. 

*You can ask questions via chat services hosted by the Main LibraryPomerantz Business Library, and the Hardin Library for the Health Sciences. 

*You can renew most materials from any open Library on campus (with the exception of Law).

 *Other questions?  Just give us a call:  319-335-3077.

New E-Books Update: April 30, 2008

April 30th, 2008 by Todd Degraff

Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.



The A to Z of Employment Practice, Second Edition
by David M. Martin
Thorogood © 2006 (714 pages)
ISBN: 9781854183279

 Written in a straightforward, no-jargon style, this practical book provides expert advice on every aspect of employment practice from recruitment, pay and incentives to maternity/paternity leave, personnel records, contracts, holidays, and much more.

Achieving High Performance: A Research-based Practical Approach
by Richard F. Gerson
HRD Press © 2006 (150 pages)
ISBN: 9780874259278

Peppered with numerous quizzes and assessments, this thoroughly referenced book explains how to develop and maintain high levels of performance for yourself and others.

The Change Handbook, The Definitive Resource on Today’s Best Methods for Engaging Whole Systems, Second Edition
by Peggy Holman, Tom Devane and Steven Cady
Berrett-Koehler Publishers © 2007 (760 pages)
ISBN: 9781576753798

Combining theory and practice, this cutting-edge book describes more than 50 practices from a variety of disciplines, and outlines the distinctive aspects of the authors’ approaches, roles and responsibilities.

Communication in Organisations CMIOLP
by Corinne Leech and Kate Williams
Elsevier Science and Technology Books, Inc. © 2005 (113 pages)
ISBN: 9780750664288

Designed to be practical, stimulating and challenging, this workbook includes current management concepts, the changing legal framework in which managers operate and the impact of technology in the work environment.

The Definitive Drucker
by Elizabeth Haas Edersheim
McGraw-Hill © 2007 (304 pages)
ISBN: 9780071472333

Delivering keen analysis and insights into business, this book is a celebration of this extraordinary man and his life’s work, as well as a unique opportunity to learn from his final business lessons how to strategize, compete, and triumph in any market.

Effective Recruitment: A Practical Guide to Staying Within the Law
by Patricia Leighton and Giles Proctor
Thorogood © 2006 (123 pages)
ISBN: 9781854183033

Taking readers through the key stages of the recruitment process, this valuable report provides a concise summary of everything you need to know and what to do to stay securely within the law.

Employment Personality Tests Decoded
by Anne Hart and George Sheldon
Career Press © 2007 (216 pages)
ISBN: 9781564149466

With help from this insider’s guide, you’ll learn about personality assessment testing so you’ll never have to worry about getting the job you want—or keeping the job you love—because you couldn’t pass the personality test!

Executive Material: Nine of Australia’s Top CEOs in Conversation with Richard Walsh
by Richard Walsh
Allen & Unwin © 2002 (248 pages)
ISBN: 9781865087573

Presenting candid and revealing conversations with nine of Australia’s most successful CEOs, this book describes how these extraordinary achievers have overseen spectacular changes and growth in the great enterprises to which they have been entrusted.

Hard Optimism: How to Succeed in a World Where Positive Wins
by Price Pritchett
McGraw-Hill © 2007 (144 pages)
ISBN: 9780071485456

Drawing upon research from the influential field of positive psychology, this book offers 12 powerful, proven practices for reducing negative thinking and adopting the attitude of a winner.

Making Safety Work: Getting Management Commitment to Occupational Health and Safety
by Andrew Hopkins
Allen & Unwin © 1995 (224 pages)
ISBN: 9781863738699

Based on interviews with Australian managers and occupational health and safety officers, this book outlines strategies which OHS officers and representatives can use to gain management cooperation and build a safety culture within their organization.

The Manager’s Guide to Competitive Marketing Strategies, Third Edition
by Norton Paley
Thorogood © 2005 (426 pages)
ISBN: 9781854183705

With over 60 real life case studies reflecting topical issues of concern in today’s climate, this book offers a comprehensive chapter by chapter examination of market, product/service, pricing and distribution strategies.

A Manager’s Guide to Strategic Retirement Plan Management
by Daniel Cassidy
John Wiley & Sons © 2006 (288 pages)
ISBN: 9780471771739

Filled with in-depth insights and expert advice, this valuable guide will will allow you to make the best decisions possible while managing this ongoing process and help you find solutions that best fit your organization’s specific needs.

Marketing Your Service Business
by Ian Ruskin-Brown
Thorogood © 2005 (282 pages)
ISBN: 9781854183118

Providing a practical, intensive grounding in the special techniques for marketing your services, this book includes exercises at the end of each chapter as well as a sample workbook for use in training staff in customer service.

Measure of a Leader: The Legendary Leadership Formula for Producing Exceptional Performers and Outstanding Results
by Aubrey C. Daniels and James E. Daniels
McGraw-Hill © 2007 (222 pages)
ISBN: 9780071482660

By turning conventional leadership wisdom on its head, this innovative book delivers a proven, scientifically grounded approach to great leadership that includes focusing on the behavior of followers.

Modelling the Riskiness in Country Risk Ratings
by Suhejla Hoti and Michael McAleer
Emerald Group Publishing © 2005 (507 pages)
ISBN: 9780444518378

Focusing on the rating system of the international country risk guide, this book analyses various univariate and multivariate risk returns and corresponding symmetric and asymmetric models of conditional volatility, as well as conditional correlations.

More Quick Team-Building Activities for Busy Managers: 50 New Exercises that Get Results in Just 15 Minutes
by Brian Cole Miller
AMACOM © 2007 (203 pages)
ISBN: 9780814473788

Containing 50 exercises that can be conducted in 15 minutes or less, this book presents each activity with all the relevant information including a list of materials needed, the purpose of the exercise, and handy tips for success.

New Employee Orientation Training
by Karen Lawson
Elsevier Science and Technology Books, Inc. © 2006 (225 pages)
ISBN: 9780750663649 (CD Content Available)

If you’ve ever had to design new employee orientation programs at the organizational or departmental level, this guide will make the process much easier and help you solve the most common challenges you are likely to face.

Perfect Phrases for Building Strong Teams: Hundreds of Ready-to-Use Phrases for Fostering Collaboration, Encouraging Communication and Growing a Winning Team
by Linda Eve Diamond
McGraw-Hill © 2007 (159 pages)
ISBN: 9780071490733

Whether you’re a project manager, department head, or CEO, this quick-reference guide addresses all the issues you could possibly encounter working with a team - from building a winning team mindset, to managing virtual teams, and more.

Perfect Phrases for Dealing with Difficult People: Hundreds of Ready-to-Use Phrases for Handling Conflict, Confrontations, and Challenging Personalities
by Susan F. Benjamin
McGraw-Hill © 2008 (239 pages)
ISBN: 9780071493048

Packed with hundreds of handy, ready-to-use phrases, this all-purpose reference guide will help you handle all kinds of people in most any situation whether on the job, at school, or anywhere.

Perfect Phrases for Perfect Hiring: Hundreds of Ready-to-Use Phrases for Interviewing and Hiring the Best Employees
by Lori Davila and Margot King
McGraw-Hill © 2007 (207 pages)
ISBN: 9780071481700

Packed with hundreds of sample phrases and questions, this book arms you with the right words for every stage of the hiring process and gives you the communication help you need to get the best players on your winning team.

Power Points!: How to Design and Deliver Presentations That Sizzle and Sell
by Harry Mills
AMACOM © 2007 (250 pages)
ISBN: 9780814474693

Today’s audiences have come to expect presentations that are informative, innovative and visually exciting. This valuable guide shows readers how to create and use stunning PowerPoint visuals, while also speaking with greater eloquence and persuasiveness.

Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand
by Robert Passikoff
John Wiley & Sons © 2006 (256 pages)
ISBN: 9780470040225

By integrating loyalty and engagement metrics into existing marketing strategies, this leading-edge book introduces a new system  that lets you accurately predict market behavior, customer loyalty, sales, and profitability.

Purchase Order Management Best Practices: Process, Technology, and Change Management
by Ehap H. Sabri, Arun P. Gupta and Michael A. Beitler
J. Ross Publishing © 2007 (249 pages)
ISBN: 9781932159639

Offering practical, proven tactics and detailed guidance into every aspect of POM process redesign, this book provides a start-to-finish roadmap for organizations to implement a POM transformation program successfully.

Putting Management Back Into Performance: A Handbook for Managers and Supervisors
by James Webb
Allen & Unwin © 2003 (312 pages)
ISBN: 9781865089652

Setting out seven strategies for effective performance management, this book provides practical approaches to meeting the needs of your own system while using the process in a way that is positive for your business and your people.

Reviewing and Changing Contracts of Employment
by Annelise Tracy Phillips et al.
Thorogood © 2005 (146 pages)
ISBN: 9781854182968

Ensuring that you understand what should be in a contract and what should not, this report explains how to achieve changes in employment contracts without causing costly problems, and enables you to protect clients’ sensitive business information.

The Road to Organic Growth: How Great Companies Consistently Grow Marketshare From Within
by Edward D. Hess
McGraw-Hill © 2007 (224 pages)
ISBN: 9780071475259

Drawing upon research, interviews, and in-depth corporate studies, this book identifies the six keys to achieving organic growth and explains how to seamlessly and consistently incorporate them into a formula for sustainability and competitive advantage.

Sales and Profit: 5 1/2 Ways to Deliver Super Service Inside
by Ron Rael
Acanthus Publishing © 2007 (12 pages)
ISBN: 9781933631875

Featuring a step-by-step framework for growing your firm’s sales and profits, this practical book presents you with the structure to create happy, satisfied and loyal clients.

Successfully Defending Employment Tribunal Cases
by Dennis Hunt
Thorogood © 2005 (161 pages)
ISBN: 9781854182678

Necessitated by sweeping changes to the way ET claims are dealt with, which increase the risk of higher costs and more expensive claims, this indispensable report covers all the changes and their implications for HR professionals.

Tendering and Negotiating for MoD Contracts
by Tim R. Boyce
Thorogood © 2002 (135 pages)
ISBN: 9781854182760

Drawing out the main principles, processes and procedures involved in tendering and negotiating MoD contracts., this report covers every aspect of competitive tendering, negotiation and contractual negotiations in this new era.

The Trainer’s Handbook, 2nd Edition
by Karen Lawson
Pfeiffer © 2006 (336 pages)
ISBN: 9780787977498

Presenting a systematic approach to developing training skills and competencies, this book reflects the current changes in the design, development, and delivery of training that meets the needs of learners, distance learning, and performance consulting.

Umm …A Complete Guide to Public Speaking
by James O’Loghlin
Allen & Unwin © 2006 (186 pages)
ISBN: 9781741149548

Whether you need to improve your public speaking skills for a business presentation, a wedding, a school speech or even a job interview, this friendly book takes you through each stage and shows you how to keep your audience eager for more.

Web Marketing For Dummies
by Jan Zimmerman
John Wiley & Sons © 2007 (408 pages)
ISBN: 9780470049822

Providing the know-how to draw and keep customers, this practical book offers proven strategies to help you develop a plan, build a marketing-effective site, and create word-of-Web campaigns–all within your budget.

What Type of Leader are You?: Using the Enneagram System to Identify and Grow Your Leadership Strengths and Achieve Maximum Success
by Ginger Lapid-Bogda
McGraw-Hill © 2007 (335 pages)
ISBN: 9780071477192

Providing guidance to both current and future leaders, this book reveals how you can use the powerful Enneagram system to determine your leadership personality type and use that information to maximize your effectiveness in the workplace.

Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
by Annette Simmons
AMACOM © 2007 (240 pages)
ISBN: 9780814409145

Showing you how to use personal stories to get your ideas across and create meaningful connections between you and your audience, this book offers the tools you need to persuade, inspire, and influence others through the power of story.

The Woman Road Warrior: An Expert’s Guide to Domestic and International Business Travel, Second Edition
by Kathleen Ameche
B2 © 2005 (200 pages)
ISBN: 9781932841251

Tailored specifically to the needs of modern businesswomen, this unique resource covers every aspect of business travel, from using a travel agent vs. self-planning to navigating airport hassles to finding transportation options in the destination city.

Your Boss is Not Your Mother: Eight Steps to Eliminating Office Drama and Creating Positive Relationships at Work
by Debra Mandel
B2 © 2006 (210 pages)
ISBN: 9781932841169

Using real-life stories and anecdotes to demonstrate how to respond to people in the workplace with a clear head, this unique book will help you explore and assess your workplace interactions so you can create a friendlier environment for yourself.

New Books Update: April 24, 2008

April 24th, 2008 by Todd Degraff

New books are located on the tall book shelves in the corridors behind the information desk. This list is ordered by call number.



Entrepreneurship in emerging domestic markets : barriers and innovation /
New York : Springer, c2008.
Table of contents:
http://www.loc.gov/catdir/toc/fy0803/2007933507.html
HB615 .E63345 2008

The digital economy : business organization, production processes, and regional developments /
by Malecki, Edward J.
London ; New York : Routledge, 2008.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0720/2007022680.html
HC79.I55 M355 2008

How to make money with MySpace : reach millions of customers, grow your business, and find your fortune through social networking sites /
by Prince, Dennis L.
New York : McGraw-Hill, c2008.
HD30.37 .P75 2008

Business systems and organizational capabilities : the institutional structuring of competitive competences /
by Whitley, Richard.
Oxford ; New York : Oxford University Press, 2007.
HD30.55 .W47 2007

Innovation to the core : a blueprint for transforming the way your company innovates /
by Skarzynski, Peter.
Boston, Mass. : Harvard Business School Press, c2008.
HD58.9 .S5546 2008

Doing business with beauty : black women, hair salons, and the racial enclave economy /
by Wingfield, Adia Harvey.
Lanham, Md. : Rowman & Littlefield, c2008.
HD2358.5.U6 W56 2008

A measure of fairness : the economics of living wages and minimum wages in the United States /
Ithaca : ILR Press, 2008.
HD4918 .M57 2008

Why is there no labor party in the United States? /
by Archer, Robin.
Princeton : Princeton University Press, c2007.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0718/2007020626.html
HD6510 .A73 2007

E-learning and the science of instruction : proven guidelines for consumers and designers of multimedia learning /
by Clark, Ruth Colvin.
San Francisco, CA : Pfeiffer, c2008.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0714/2007013434.html
Software 9211, CD-ROM (at the information desk)
HF1106 .C55 2008

The green marketing manifesto /
by Grant, John.
Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007.
Publisher description:
http://www.loc.gov/catdir/enhancements/fy0801/2007041714-d.html
Contributor biographical information:
http://www.loc.gov/catdir/enhancements/fy0804/2007041714-b.html
HF5413 .G722 2007

Building more effective organizations : HR management and performance in practice /
Cambridge, UK ; New York : Cambridge University Press, 2008.
Contributor biographical information:
http://www.loc.gov/catdir/enhancements/fy0729/2007032994-b.html
Publisher description:
http://www.loc.gov/catdir/enhancements/fy0729/2007032994-d.html
HF5549 .B8739 2008

Madison Avenue and the color line : African Americans in the advertising industry /
by Chambers, Jason.
Philadelphia, Pa. : University of Pennsylvania Press, c2008.
HF5813.U6 C46 2008

Imaging in advertising : verbal and visual codes of commerce /
by Johnson, Fern L.
New York : Routledge, 2008.
HF5821 .J64 2008

Going broke : why Americans can’t hold on to their money /
by Vyse, Stuart A.
Oxford ; New York : Oxford University Press, 2008.
HG3766 .V97 2008

Advanced stochastic models, risk assessment, and portfolio optimization : the ideal risk, uncertainty, and performance measures /
by Rachev, S. T. (Svetlozar Todorov)
Hoboken, N.J. : Wiley, 2008.
HG4529.5 .R33 2008

Business insights : China : practical advice on entry strategy and engagement /
London ; Philadelphia : Kogan Page, 2008.
HG5784 .B87 2008

Black belt librarians : every librarian’s real world guide to a safer workplace /
by Graham, Warren Davis.
Charlotte, N.C. : Pure Heart Press, c2006
Z679.6 .G73 2006

New E-Books Update: April 23, 2008

April 23rd, 2008 by Todd Degraff

Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.



Anatomy of Business
by Stever Robbins
Acanthus Publishing © 2007 (12 pages)
ISBN: 9781933631790

 A helpful alternative when trying to understand the fundamental components of how a business works, this book explores the money, infrastructure, sales, marketing, and various other essentials that keep businesses afloat.

Beyond Borders: Internationalisation of R&D and Policy Implications for Small Open Economies
by André Spithoven and Peter Teirlinck (eds)
Emerald Group Publishing © 2005 (438 pages)
ISBN: 9780444519092

Intended to inform and stimulate the debate on policy issues relating to science, technology and innovation, this book examines the consequences and policy options of a small open economy in the era of internationalization of science and technology.

Buzz: How to Create it and Win with it
by Edward I. Koch and Christy Heady
AMACOM © 2007 (176 pages)
ISBN: 9780814474624

Whether you’re running for public office or climbing the corporate ladder, this in-your-face book reveals how anyone can make a memorable entrance, attract attention (the right kind), and get others to take notice and listen.

Communicate Effectively: 24 Lessons for Day-to-Day Business Success
by Lani Arredondo
McGraw-Hill © 2007 (64 pages)
ISBN: 9780071493376

Offering techniques for communicating clearly and managing conflicts, this book features guidelines for everything from sharing information and gathering input to handling disagreements and conducting results-driven meetings and presentations.

Connecting with Your Customer: Understanding the Buyer’s Needs
by Jim Cathcart
Acanthus Publishing © 2007 (16 pages)
ISBN: 9781933631974

Discussing how your own frame of mind has a great deal to do with your customer’s frame of mind, this book helps you to shift to a service-oriented frame of mind so you will produce more sales, larger sales, and a more pleasing sales experience each time.

Eco-Efficiency, Regulation and Sustainable Business: Towards a Governance Structure for Sustainable Development
by Raimund Bleischwitz and Peter Hennicke (eds)
Edward Elgar Publishing © 2004 (248 pages)
ISBN: 9781843766872

Presenting important new research on applied eco-efficiency concepts throughout Europe, this insightful book highlights the application of existing European-based policies concerning material flows and energy.

Finding The Buyer: How To Reach Those Who Want What You’ve Got
by Jim Cathcart
Acanthus Publishing © 2007 (17 pages)
ISBN: 9781933631882

Helping readers to choose the markets that hold the potential to take them to the top one percent and keep them there, this book shows how to build momentum and spontaneous sales growth.

Health Matters: A Pocket Guide to Working with Diverse Cultures and Underserved Populations
by Michele Yehieli and Mark A. Grey
Nicholas Brealey Publishing © 2005 (84 pages)
ISBN: 9781931930208

Written for health professionals, social workers, teachers, administrators and other care providers, this succinct handbook will help them understand a variety of cultural backgrounds in order to deliver culturally competent care.

Icarus in the Boardroom: The Fundamental Flaws in Corporate America and Where They Came From
by David Skeel
Oxford University Press © 2005 (261 pages)
ISBN: 9780195174717

Comparing Icarus of ancient Greek lore to how entrepreneurs can overstep their bounds, this book identifies the problems of the past, and offers a new diagnosis of the fundamental flaws in corporate America today, and of what can be done to fix them.

K-Factors: Building Competency for a Profitable Workforce
by Bob Kustka
Acanthus Publishing © 2007 (19 pages)
ISBN: 9781933631844

Focusing on the most valuable resource your company has - people, this book offers advice on how to improve the productivity of your workforce, increase the development of your people, and build a holistic strategy that will bring better results.

Mobilizing Minds
by Lowell L. Bryan and Claudia I. Joyce
McGraw-Hill © 2007 (336 pages)
ISBN: 9780071490825

Based on a decade of exclusive research, this book provides seven strategic ideas that shatter the complexity frontiers, have the potential to unleash enormous profits, and enable long-term success for every company.

The New Rules of International Negotiation: Building Relationships, Earning Trust, and Creating Influencing Around the World
by Catherine Lee
Career Press © 2007 (272 pages)
ISBN: 9781564149732

Containing a great deal of humor, charm, and practical advice, this book addresses the commonalities, the differences and the barriers facing anyone trying to do business and negotiate with other countries.

Planning Tomorrow’s Workforce Today
by Bob Kustka
Acanthus Publishing © 2007 (17 pages)
ISBN: 9781933631912

Offering practical guidance on the formulation of a staffing strategy, this informative and proactive book explores the vulnerabilities that may arise, and presents proven methods to address a variety of issues before they cause a crisis.

Play to Your Strengths: Stacking the Deck to Achieve Spectacular Results for Yourself and Others
by Andrea Aigetich and Carol Leavitt
Career Press © 2008 (288 pages)
ISBN: 9781564149800

Inviting readers to convey more of who they are by expanding and using their natural strengths, this unique, optimistic book shows what we can do with our growing knowledge of strengths, from interesting information to practical application

Power and Influence: The Rules Have Changed
by Robert L. Dilenschneider
McGraw-Hill © 2007 (224 pages)
ISBN: 9780071489768

Sharing the lessons he learned from his own adaptation to the digital age, the author of this book examines how the latest innovations work, which are the most important to focus on, and what we must do to stay on the cutting edge of business development.

Seduced by Success: How the Best Companies Survive the 9 Traps of Winning
by Robert J. Herbold
McGraw-Hill © 2007 (336 pages)
ISBN: 9780071481830

Authored by the former COO of Microsoft, this strategic guide offers proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining momentum, and retaining your position in the marketplace.

The Ring in the Rubble: Dig Through Change and Find Your Next Golden Opportunity
by Gary Bradt
McGraw-Hill © 2007 (208 pages)
ISBN: 9780071488518

Supported by engaging real-life experiences, this book reveals the secrets to moving beyond the rubble of disruption, fear, and uncertainty that change often creates, to finding the golden ring of opportunity that always lies beneath.

Time Management: 24 Techniques to Make Each Minute Count at Work
by Marc Mancini
McGraw-Hill © 2007 (64 pages)
ISBN: 9780071493383

Through 24 easy-to-master techniques that will instantly increase your workplace efficiency, this valuable book will help you maximize your productivity, enhance your managerial skills, and sharpen your edge in business.

Turning Numbers into Knowledge: Mastering the Art of Problem Solving, Second Edition
by Jonathan G. Koomey
Analytics Press © 2008 (272 pages)
ISBN: 9780970601919

Full of tools, tricks, and tips for solving problems in the real world, this book serves as an ideal training manual for those who are new to or intimidated by quantitative analysis, and acts as a refresher for those with more experience.

The Voice of Authority: 10 Communication Strategies Every Leader Needs to Know
by Dianna Booher
McGraw-Hill © 2007 (224 pages)
ISBN: 9780071486699

From the most routine messages to more sensitive “bad news” subjects, this clear-cut book will show you exactly what to say, how to say it, when to say it, and even how to present yourself credibly-all crucial elements in business today.

New Books Update: April 18, 2008

April 18th, 2008 by Todd Degraff

New books are located on the tall book shelves in the corridors behind the information desk. This list is ordered by call number.



Fragile finance : debt, speculation and crisis in the age of global credit /
by Nesvetailova, Anastasia.
Basingstoke [England] ; New York : Palgrave Macmillan, 2007
HB3722 .N47 2007

Power and politics after financial crises : rethinking foreign opportunism in emerging markets /
Basingstoke [England] ; New York : Palgrave Macmillan, 2008.
Contributor biographical information:
http://www.loc.gov/catdir/enhancements/fy0807/2007048567-b.html
Publisher description:
http://www.loc.gov/catdir/enhancements/fy0807/2007048567-d.html
HB3722 .P69 2008

Executing your strategy : how to break it down and get it done /
by Morgan, Mark.
Boston, Mass. : Harvard Business School Press, c2007.
Table of contents: http://www.loc.gov/catdir/toc/ecip0719/2007021450.html
HD30.28 .M6523 2007

Entrepreneurship and new value creation : the dynamic of the entrepreneurial process /
by Fayolle, Alain.
Cambridge, UK ; New York : Cambridge University Press, 2007.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0714/2007013269.html
Publisher description:
http://www.loc.gov/catdir/enhancements/fy0729/2007013269-d.html
HD62.5 .F39 2007

Corporate wasteland : the landscape and memory of deindustrialization /
by High, Steven C.
Ithaca : IRL Press, 2007.
HD5708.55.U6 H54 2007

The future of business schools : scenarios and strategies for 2020 /
Basingstoke ; New York : Palgrave Macmillan, 2008.
HF1140 .F88 2008

Market devices /
Malden, MA : Blackwell Pub./The Sociological Review, 2007.
Contributor biographical information:
http://www.loc.gov/catdir/enhancements/fy0805/2007029399-b.html
Publisher description:
http://www.loc.gov/catdir/enhancements/fy0805/2007029399-d.html
HF5414 .M385 2007

Marketing ethics /
by Brenkert, George G.
Malden, MA : Blackwell Pub., 2008.
Contributor biographical information:
http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html
Publisher description:
http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html
HF5415 .B637 2008

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing /
by Williams, Alison.
London ; Philadelphia : Kogan Page, 2008.
HF5415.126 .W55 2008

The ultimate small business marketing toolkit : all the tips, forms, and strategies you’ll ever need /
by Goldstein, Beth.
New York : McGraw-Hill, c2007.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0710/2007004626.html
Contributor biographical information:
http://www.loc.gov/catdir/enhancements/fy0708/2007004626-b.html
Software 9112, CD-ROM (at the information desk)
HF5415.13 .G58 2007

Handbook of research in international human resource management /
New York : Lawrence Erlbaum Associates, 2008.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0714/2007011799.html
HF5549.5.E45 H363 2008

Two hundred years of accounting research : an international survey of personalities, ideas and publications /
by Mattessich, Richard.
London ; New York : Routledge, 2008.
HF5630 .M388 2008

Equity valuation and analysis with eVal /
by Lundholm, Russell James.
Boston : McGraw-Hill Irwin, c2007.
Table of contents:
http://www.loc.gov/catdir/enhancements/fy0664/2006014698-t.html
Software 9130, CD-ROM (at the information desk)
HG4028.V3 L796 2007

The trillion dollar meltdown : easy money, high rollers, and the great credit crash /
by Morris, Charles R.
New York : PublicAffairs, c2008.
HG4910 .M667 2008

From Wall Street to the Great Wall : how investors can profit from China’s booming economy /
by Malkiel, Burton Gordon.
New York : W.W. Norton & Co., c2008.
HG5782 .M35 2008

Public sector auditing : is it value for money? /
by Bourn, John, Sir.
Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007.
Contributor biographical information:
http://www.loc.gov/catdir/enhancements/fy0743/2007035533-b.html
Publisher description:
http://www.loc.gov/catdir/enhancements/fy0743/2007035533-d.html
HJ9733 .B68 2007

The digital hand. volume III, how computers changed the work of American public sector industries /
by Cortada, James W.
Oxford ; New York : Oxford University Press, 2008.
JK468.A8 C677 2008

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