industry research Archive

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Database of the Week: RKMA Market Research Reports

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Richard K. Miller & Associates Market Research ReportsRKMA

Where to find it: You can find it here, and under R in the databases A-Z list.

From their website: “Richard K. Miller & Associates (RKMA) market research handbooks focus on various consumer-related markets. Each of these comprehensive assessments includes market forecasts, sector trends, and statistics. In addition to in-depth analyses, handbooks include links to hundreds of websites for additional information. ”

Use it to find:

  • Reports on:Business-to-Business Marketing; Casinos, Gaming & Wagering; Consumer Behavior; Consumer Marketing; Entertainment, Media & Advertising; Healthcare Business; International Consumer Markets; Leisure Market; Restaurant, Food & Beverage Market; Retail Business Market Research; Sports Marketing; and Travel & Tourism
  • Market forecasts
  • Sector trends
  • Statistics

Tips for searching:

  • Browse the main screen for the newest reports
  • Click the bottom link to view archived reports
  • Once in a report review the Table of Contents

RKMA_titlepage

Want help using RKMA Market Research Reports? Contact Willow or Kim and set up an appointment.

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Database of the Week: Freedonia

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Freedonia Focus Portal Freedonia

Where to find it: You can find it here, and under F in the databases A-Z list.

Freedonia Focus portal is a collection of over 550 industry market research reports, covering 18 industry sectors.

Use it to find:

  • Industry market research reports
  • Market size, historical and forecasted demand by product and markets, and profiles of the market leading companies
  • Industry sectors include: Automotive and Other Transportation; Chemicals; Construction; Consumer Goods; Electronics; Energy and Power; Food, Agriculture, Tobacco; Industrial Components; Life Sciences (Pharmaceuticals/Medical); Machinery; Metals and Minerals; Miscellaneous and Service Industries; Packaging; Paper, Printing and Publishing; Plastics; Rubber; Textiles, Apparel and Leather; and Wood, Furniture and Fixtures

Tips for searching:

  • Use the quick search bar, or the advanced search
  • Browse by Country or Region
  • Once you have picked a region, browse by industry sector

FreedoniaReport

Want help using Freedonia? Contact Willow or Kim and set up an appointment.

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Database of the Week: IBISWorld

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: IBISWorld IBISWorld

Where to find it: You can find it here, and under I in the databases A-Z list.

Use it to find:

  • US Industry Reports – The “NAICS collection analyzes industries at the 5-digit level offering the latest content on 700 industries. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more”.
  • US Industry iExpert Summaries – These summaries” condense[] the integral elements from [the] industry reports into bite-sized paragraphs, graphics and tables, highlighting the key issues with a Q&A section
  • US Specialized Industry Reports – Additional industries not covered in standard NAICS industries.
  • Global Industry Reports – currently around 70 of these
  • US Business Environment Profiles – The “Business Environment Profiles provide insight into [ ] key drivers, which include exchange rates, commodity prices, interest rates, weather conditions, consumer attitudes, demographics and many more”.

IBISWorld2

Tips for searching:

  • Browse by clicking on the report type headings – and then by industry sector
  • If you know your industry’s NAICS code search using the first 5 digits.
  • Feel free to do a keyword search for an industry, company or product
  • Use the magnifying glass icon to search within a report

Check out the IBISWorld tutorial below:

Want help using IBISWorld ? Contact Willow or Kim and set up an appointment.

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Database of the Week: Small Business Reference Center

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Small Business Reference CenterSmall_Business

Where to find it: You can find it here, and under S in the databases A-Z list.

Use it to find:

  • Full-text periodicals
  • Full-text reference books
  • Business videos
  • State-specific resources
  • Business Basics
  • Start-up Kits & Business Plans
  • Industry Information by Small Business Type

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Tips for searching:

  • Use the search bar at the top to search by keyword
  • Browse by: Business Ares, Industry Information by Small Business Type, Business Basics, Start-up Kits & Business Plans
  • Check out the popular sources along the bottom
  • Browse start-up information by state in the bottom right-hand box
  • Take a look at small business videos by clicking on the top right-hand box

 

Carpentry_Report

Want help using Small Business Reference Center ? Contact Willow or Kim and set up an appointment.

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Database of the Week: Mergent Online

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Mergent OnlineMergent

Where to find it: You can find it here, and under M in the databases A-Z list.

Use it to find:

  • Company information on both public and big private companies
  • Business summary information – history, properties, subsidiaries, long-term debt, capital stock, business segments
  • Executive information
  • Ownership information
  • Equity pricing and reports
  • Access to company news
  • List of company competitors
  • Quick access to Annual Reports and other SEC filings
  • Industry reports: automotive, banking, food & beverage, heavy construction, insurance, media, , pharmaceuticals, telecommunications, healthcare, oil & gas, retail, etc.
  • Company News

Mergent2
Tips for searching:

  • Search by company name or ticker symbol
  • Use the “Advanced Search” to search fro companies by: state, city, zip code, year incorporated, number of employees, number of shareholders, auditor, etc.
  • Use the tabs across the top to do a: executive search, government filings search, report search, ownership search or bond search

Take a look at our tutorials below:

Want help using Mergent ? Contact Willow or Kim and set up an appointment.

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Database of the Week: FAITS – Faulkner Advisory for IT Studies

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: FAITS – Faulkner Advisory for IT Studies

Where to find it: You can find it here, and under F in the databases A-Z list. FAITS

Use it to find (from their brochure):

  • Technology tutorial reports – provide intelligence about emerging and mature technologies
  • Marketplace reports – offer an excellent way to stay current on all the latest trends and advances in the IT and communications market segments
  • Implementation guide reports – provide users with the know-how to keep a project running on a budget
  • Standards reports – examine the major IT and communications standards and protocols currently in place
  • Product profile reports – provide a concise summary of the leading products and suppliers, examine product strengths and limitations, and analyze current pricing strategies
  • Company profile reports – review business goals, sales and marketing strategies, and financial stability of the leading vendors
  • Comparison and selection guide reports – offer the intelligence user need to make the best product and service selections
  • Topics include: IT infrastructure, Telecom, Technology vendors, Linux/Open source, Healthcare IT topics, Wireless communication, Data networking, etc.

FAITS_TabletsTips for searching:

  • Start with a simple search in the search bar, or
  • Browse by topic or report type
  • Take a look at the “help with searching” page for additional suggestions – link above the search bar

Want help using FAITS ? Contact Willow or Kim and set up an appointment.

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Database of the Week: Business Monitor Online

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Business Monitor  BusinessMonitor

Where to find it: You can find it here, and under B in the databases A-Z list.

Use it to find Country and Region specific:

  • Economic, Political Risk, &  Industry Trend Analyses
  • Industry News
  • Company Briefs
  • Industry Reports
  • Risk Ratings
  • Political Outlooks
  • SWOTs
  • Economic Outlooks & Forecasts
  • Business Environment Outlooks
  • Data & Forecasting Tools

BMI

Tips for searching:

  • Select a “Geography” or “Service” at the top
  • Use the tabs: “Daily Views”, “Reports & Strategic Content” and “Data & forecasting” to navigate
  • Use the left hand bar to further refine your search

Demos: The following demos can be viewed on YouTube:

 

Want help using Business Monitor? Contact Willow or Kim and set up an appointment.

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Database of the Week: BizMiner

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: BizMiner BizMiner

Where to find it: You can find it here, and under B in the databases A-Z list.

Use it to find:

  • US Industry Financial Reports
  • Local Industry Financial Reports
  • Micro Firm Profit-Loss Reports
  • Industry Market Reports
  • Also includes Competitive Market Analyzer

salesTips for searching:

  • Start with a keyword or NAICS search in the search bar
  • Click on “Industry” and browse by NAICS sectors
  • Once you have found your relevant industry, click into it, then choose an Industry Financial Profile for a specific region and sales class, or a Micro Firm Profit-Loss Report, Industry Market Report, or use the Competitive market Analyzer
  • Open your report as a PDF or HTML

Income_expenseWant help using BizMiner? Contact Willow or Kim and set up an appointment.

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Database of the Week: eMarketer

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: eMarketeremarketer

Where to find it: You can find it here, and under E in the databases A-Z list.

Use it to find:

  • Daily research articles, analyst reports, and  e-business and online marketing statistics, aggregated and analyzed from over 2,800 sources.
  • Market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
  • Ad spending, demographics, media-usage, retail and e-commerce
  • Lots of charts, graphs, and other visual depictions of data

eMarketerappTips for searching:

  • Browse by: Topic, Chart type, or Year
  • Use the top search bar or the advanced search
  • Use the tabs to select content type: Report, PPT, Article, Chart, Interview

Video: View a video about eMarketer below.

Want help using eMarketer? Contact Willow or Kim and set up an appointment.

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Database of the Week: MarketLine Advantage

Each week we will highlight one of the many MarketLinedatabases we have here at the Pomerantz Business Library.

The database: MarketLine Advantage (formerly known as DataMonitor)

Where to find it: You can find it here, and under M in the databases A-Z list.

Use it to find:

  • Industry analyses (by industry and geography)
  • Company reports (including SWOT analyses)
  • Company News
  • Country analysis reports
  • Country Statistics
  • Case Studies
  • Financial Deals

ML_SWOT

Tips for searching:

  • Use the search bar and select “All research” or limit to “Case Studies”, “Companies”, “Company News”, “Countries”, “Financial Deals”, or “Industries”
  • You can also browse by – “Industries”, Geographies”, “Companies”, or “Databases”
  • Once you have done a first search, use the right sidebar to refine your search.

Demos: The following demo can be viewed on YouTube:

Want help using MarketLine Advantage? Contact Willow or Kim and set up an appointment.