Database of the Week: Market Research Academic

Each week we will highlight one of the many MarketResearchdatabases we have here at the Pomerantz Business Library.

The database: Academic

Where to find it: You can find it here, and under M in the databases A-Z list.


MarketResearch reportUse it to find:

  • Extensive, detailed market research reports created by Packaged Facts, Simba Information, Kalorama Information, and SBI
  • Market size & segmentation, brand analyses, competitors, marketing & retailing trends, consumer trends, demographics
  • Reports on service industries, consumer goods & retail, food & beverage, technology & media
  • Reports on heavy industry (energy & resources, materials & chemicals)
  • Reports on life sciences (biotechnology, healthcare, pharmaceuticals)

Tips for searching:

  • Browse by topic
  • Use the quick search or advanced search
  • Use column heading to sort by date

Demos: The following demo on Market Research Academic can be viewed on youtube:

Want help using Business Source Complete? Contact Willow or Kim and set up an appointment.