Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: eMarketer

Where to find it: You can find it here, and under E in the databases A-Z list.

Use it to find:

• Daily research articles, analyst reports, and  e-business and online marketing statistics, aggregated and analyzed from over 2,800 sources.
• Market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
• Ad spending, demographics, media-usage, retail and e-commerce
• Lots of charts, graphs, and other visual depictions of data

Tips for searching:

• Browse by: Topic, Chart type, or Year
• Use the top search bar or the advanced search
• Use the tabs to select content type: Report, PPT, Article, Chart, Interview

Video: View a video about eMarketer below.

http://www.youtube.com/watch?v=K4RYvj-dvOQ

Want help using eMarketer? Contact Willow or Kim and set up an appointment.