directory info Archive

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Database of the Week: Redbooks

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Redbooks

Redbooks includes over 10,000 Advertising Agencies with accounts, specializations, billings by media, and contact information for personnel. Advertiser profiles for companies are also included. Rebooks

Where to find it: You can find it here, and under R in the databases A-Z list.

Use it to find:

  • Advertising Agencies
  • Ad Agencies’ accounts / clients
  • Advertiser profiles
  • Contact information
  • News about Ad Agencies

Tips for searching:

  • Use the search bar at the top to search by Ad Agency or client
  • Browse by: Ad Agency OR Advertisers
  • Use the Advanced Search to search by: advertising expenditure, brand, target market, industry codes, etc.
  • Once in a profile, use the tabs across the top: key contacts, clients, social media, news
  • View the super useful PDF help guide here

redbooks2

 

Want help using Redbooks ? Contact Willow or Kim and set up an appointment.

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Database of the Week: Mergent Online

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Mergent OnlineMergent

Where to find it: You can find it here, and under M in the databases A-Z list.

Use it to find:

  • Company information on both public and big private companies
  • Business summary information – history, properties, subsidiaries, long-term debt, capital stock, business segments
  • Executive information
  • Ownership information
  • Equity pricing and reports
  • Access to company news
  • List of company competitors
  • Quick access to Annual Reports and other SEC filings
  • Industry reports: automotive, banking, food & beverage, heavy construction, insurance, media, , pharmaceuticals, telecommunications, healthcare, oil & gas, retail, etc.
  • Company News

Mergent2
Tips for searching:

  • Search by company name or ticker symbol
  • Use the “Advanced Search” to search fro companies by: state, city, zip code, year incorporated, number of employees, number of shareholders, auditor, etc.
  • Use the tabs across the top to do a: executive search, government filings search, report search, ownership search or bond search

Take a look at our tutorials below:

Want help using Mergent ? Contact Willow or Kim and set up an appointment.

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Database of the Week: ReferenceUSA

Each week we will highlight one of the many RefernceUSAdatabases we have here at the Pomerantz Business Library.

The database: ReferenceUSA

Where to find it: You can find it here, and under S in the databases A-Z list.

Use it to find:

  • Directory information for 24 Million US Businesses
  • Often includes Executive Name, Address, Phone Number, Sales Volume, Employee Size
  • US Consumers/Lifestyle Database
  • US Jobs/Internships Database

Custom Search

Tips for searching:

  • Use the “Quick Search” to search by Company Name, Executive Name, City, State or Phone
  • Use the “Custom Search” to build a more complex search.  Can refine by Business type (Industry Code / Group), Geography (Radius, County, Map Based Search, etc), Business Size, Ownership, and more

 

RefUSADisplay

Demos: The following demo (from the University of Texas) shows how to make lists with ReferenceUSA:

Want help using ReferenceUSA? Contact Willow or Kim and set up an appointment.