Business Library News

Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.

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101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques
by Lorraine L. Ukens
Pfeiffer © 2007 (400 pages)
ISBN: 9780787982003 (CD Content Available)

 Providing a variety of practical applications that can be put to use right away, this down-to-earth guide will help your employees develop service strategies to give excellent care to customers, both inside and outside the organization.

The Case for Coaching: Making Evidence-Based Decisions
by Jessica Jarvis, David A. Lane and Annette Fillery-Travis
CIPD Enterprises © 2006 (336 pages)
ISBN: 9781843981343

Whether you are a coach selling your services or an in-house manager in charge of your organization’s coaching program, this book assesses the impact and effectiveness of coaching in organizational settings.

Counter-Intuitive Selling: Mastering the Art of the Unexpected
by Bill Byron Concevitch
Kaplan Professional © 2007 (284 pages)
ISBN: 9781419593291

Providing you with a new game plan to increase your success, this unique book presents specific action steps and techniques that are designed to help you establish new habits that lead to sales-winning behaviors and results.

Creating Success: How to Motivate People, Second Edition
by Patrick Forsyth
Kogan Page © 2006 (144 pages)
ISBN: 9780749445515

Providing practical guidelines and suggestions for exploring how to influence and motivate people, this comprehensive guide illustrates how to inspire individuals or teams to develop, appraise and empower to get the very best results.

The Essential Guide to Managing Talent: How Top Companies Recruit, Train & Retain the Best Employees
by Kaye Thorne and Andy Pellant
Kogan Page © 2007 (208 pages)
ISBN: 9780749444631

Written in an accessible easy-to-follow style, this essential guide will enable readers to quickly make sense of the term ‘employer branding’ and demonstrates how to apply it in order to become an attractive employer.

Leadership for the Disillusioned: Moving Beyond Myths and Heroes to Leading that Liberates
by Amanda Sinclair
Allen & Unwin © 2007 (242 pages)
ISBN: 9781741751000

Drawing on a wide set of social ideas, including Eastern philosophies, this book challenges leadership assumptions and myths, and explores an approach to leading that is truly liberating for the leaders and those around them.

The New Asian Hemisphere: The Irresistible Shift of Global Power to the East
by Kishore Mahbubani
Perseus Publishing © 2008 (330 pages)
ISBN: 9781586484668

Exploring key principles for a new global partnership between Asia and the West, this book explains the world as seen through non-Western eyes, so that the 900 million who live in the West appreciate how the remaining 5.6 billion people view the world.

Profitable Marketing Communications: A Guide to Marketing Return On Investment
by Anthony Young and Lucy Aitken
Kogan Page © 2007 (224 pages)
ISBN: 9780749449421

Offering insight into how marketers have delivered outstanding marketing ROI, this book proposes a new marketing model to help business-owners, CEOs, CFOs, and marketing professionals apply an investment-led approach where the focus is value, not cost.

Project Management for Design Professionals
by William G. Ramroth, Jr.
Kaplan Professional © 2006 (302 pages)
ISBN: 9781419528125

Explaining why and how the role of project manager varies among design firms, this book offers practical advice, instructions, and techniques to help you think strategically, plan carefully, and troubleshoot problems.

Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time
by Kevin Eikenberry
Jossey-Bass © 2007 (298 pages)
ISBN: 9780787996192

Outlining the most important leadership competencies, this book offers a proven method for learning leadership skills, and shows approaches for applying these skills in today’s multitasking and overloaded world of work.

Trade Secrets of Using E-Learning in Training: How Best to Plan, Design and Implement E-Learning Training Programmes
by Tony Bray
Thorogood © 2005 (264 pages)
ISBN: 9781854183262

Practical and jargon-free, this step-by-step report covers every aspect of designing a course - content, design and flow - how to anticipate users’ questions and problems, choosing your software supplier and applying the learning.

What Managers Say, What Employees Hear: Connecting with Your Front Line (So They’ll Connect with Customers)
by Regina Fazio Maruca (ed
Greenwood Press © 2006 (192 pages)
ISBN: 9780275987039

A wakeup call for any executive who thinks front-line employees give a damn, this practical book demonstrates the positive effects of aligning goals and actions, building trust, and investing in the front line.

Why Most Things Fail: Evolution, Extinction and Economics
by Paul Ormerod
John Wiley & Sons © 2005 (272 pages)
ISBN: 9780470089194

Filled with in-depth insight, expert advice and illustrative examples, this book links economic models with models of biological evolution to identify the subtle patterns that comprise the apparent disorder of failure and analyzes why failure arises.

Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.

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Becoming the Obvious Choice: A Guide to Your Next Opportunity
by Bryan Dodge and David Cottrell
CornerStone Leadership Institute © 2007 (56 pages)
ISBN: 9780965878869

By following the suggestions detailed in this practical book, you’ll learn how to maintain motivation, develop hidden talents, and become the obvious choice for any position.

The Business Analyst as Strategist: Translating Business Strategies into Valuable Solutions
by Kathleen B. Hass
Management Concepts © 2008 (192 pages)
ISBN: 9781567262094

Providing a five-step process to set well-formed strategies, this book shows you how to set the stage for change, and how to translate your strategy into operational terms through a portfolio of programs and supporting projects.

The Business Guide to Legal Literacy: What Every Manager Should Know About the Law
by Hanna Hasl-Kelchner
Jossey-Bass © 2006 (384 pages)
ISBN: 9780787982553

Bridging the gap between law and business, this real-life guide illustrates a step-by-step process for avoiding lawsuits and transforming potential business legal problems that threaten growth and profitability.

Business Writing
by Baden Eunson
John Wiley & Sons © 2007 (184 pages)
ISBN: 9780731406494

Taking a hands-on approach to help you excel in writing a range of hard-copy and electronic documents, this book shows you how to design documents, employ persuasive techniques and recognize (and foil) the mind games some people play.

Corporate Culture And Environmental Practice: Making Change At A High-Technology Manufacturer
by Jennifer A. Howard-Grenville
Edward Elgar Publishing © 2007 (176 pages)
ISBN: 9781847201003

Based on close observation at a major semiconductor manufacturer, this book details how the company’s culture - revealed through its internal practices, decisions, and norms - guided action on environmental issues.

Corporate Fraud: A Manager’s Journey
by K.H. Spencer Pickett
John Wiley & Sons © 2007 (318 pages)
ISBN: 9780470114797

Filled with practical examples and workable solutions, this definitive book will take you from zero understanding of organizational fraud to integration of corporate fraud risk management and sound internal controls into everyday work.

Corporate Intelligence Awareness: Securing the Competitive Edge
by Rodger Nevill Harding
Multi-Media Publications Inc. © 2006 (300 pages)
ISBN: 9781895186420

Illustrated with real-world anecdotes and personal experiences, this compelling book reveals the secrets to developing an intelligence strategy by effective information gathering and analyzing, and delivering credible intelligence to senior management.

The Corporate University Workbook: Launching the 21st Century Learning Organization
by Kevin Wheeler and Eileen Clegg
Pfeiffer © 2005 (152 pages)
ISBN: 9780787973391 (CD Content Available)

Offering practical methodology, best practices, and step-by-step guidance, this book is filled with the tools, templates, and activities you need to implement a corporate university and develop human talent in an effective and measurable manner.

Do It Right!: The New Book of Business Etiquette
by Valerie Sokolosky
CornerStone Leadership Institute © 2007 (96 pages)
ISBN: 9780978813789

Describing ‘today’ as a time of etiquette ambiguity when what was once the behavioral norm has disappeared, this book provides tips on how to behave in various situations that you can apply immediately and watch your career take giant steps forward.

Facilitating to Lead!: Leadership Strategies for a Networked World
by Ingrid Bens
Jossey-Bass © 2006 (176 pages)
ISBN: 9780787977313

Including useful checklists to help leaders determine the situations when facilitative leadership is most appropriate to apply, this book presents a four-level model that reframes empowerment from a vague concept to a concrete structuring tool.

Field Guide to Project Management, Second Edition
by David I. Cleland
John Wiley & Sons © 2004 (648 pages)
ISBN: 9780471462125

Addressing every aspect of project management with practical explanations and advice, this guide offers a wealth of reliable information for professionals who need a dependable resource to answer questions and solve problems as they arise.

Financialization and the World Economy
by Gerald A. Epstein (ed)
Edward Elgar Publishing © 2005 (454 pages)
ISBN: 9781845429652

Exploring the puzzling promotion of financial liberalization by governments despite its enormous costs, this book describes what can be done to alter the destructive path toward excessive financialization that most countries are taking.

Job Sharing: Two Heads are Better Than One
by Angela Morella and Mary O’Hanlon
Allen & Unwin © 2003 (128 pages)
ISBN: 9781865089645

Whether you’re at the top of the corporate ladder, just starting out or thinking of returning to the workforce after a break, this practical and concise book will show you the personal and professional benefits of job sharing.

Just Rewards: Reward Your Staff and Reap the Benefits
by Jamelle Wells
Allen & Unwin © 2004 (194 pages)
ISBN: 9781865089836

As the race to attract and retain the best personnel heats up, this innovative idea guide will help you appropriately recognize the work of your employees, and choose the most effective ways to say ‘thank you.’

Leaders at All Levels: Deepening Your Talent Pool to Solve the Succession Crisis
by Ram Charan
Jossey-Bass © 2008 (184 pages)
ISBN: 9780787985592

For CEOs, directors, and anyone involved in leadership development, this eye-opening guide reveals exactly what’s wrong with corporate leadership development and shows how to make it right.

Leadership Made Simple: Practical Solutions to Your Greatest Management Challenges
by Ed Oakley and Doug Krug
CornerStone Leadership Institute © 2007 (120 pages)
ISBN: 9780978813758

Outlining principles that will help create a communicative, collaborative environment where solutions will evolve from the people closest to the issue, this book offers an easy-to-use process that will help you produce immediate and tangible results.

Logos and No Gos: How to Understand and Get the Most from Your Brand IP
by Geoff Steward
John Wiley & Sons © 2006 (240 pages)
ISBN: 9780470060377

Covering all aspects of rights protection in business—including copyright, designs trade marks, database right and domain names—this plain-English guide shows how to design and implement a strategy to fully protect your brand rights.

Make Your Workplace Great: The 7 Keys to an Emotionally Intelligent Organization
by Steven J. Stein
Jossey-Bass © 2007 (288 pages)
ISBN: 9780470838303

Based on the author’s proprietary and cutting-edge research, this book shows you how to implement the necessary changes to make your workplace a happier and more productive one.

Managing Value-Based Organizations: It’s Not What You Think
by Bruce Hoag and Cary L. Cooper
Edward Elgar Publishing © 2006 (316 pages)
ISBN: 9781840649819

Revealing both the practicalities and theories behind surviving upheaval in the workplace, this fascinating book takes a historical look at how the organization and management of work has changed since before the Industrial Revolution.

Naked Finance: Business Finance Pure and Simple
by David Meckin
Nicholas Brealey Publishing © 2007 (286 pages)
ISBN: 9781857883947

By stripping business finance down to its pure and simple basics, this accessible and straightforward guide explains financial principles in easy-to-understand terms and demonstrates how they can be practically applied in your day-to-day job.

Project Management: A Managerial Approach, Sixth Edition
by Jack R. Meredith and Samuel J. Mantel, Jr.
John Wiley & Sons © 2006 (688 pages)
ISBN: 9780471715375

Written from a managerial perspective, this book will equip you with the quantitative skills, knowledge of organizational issues, and insights into human behavior that you need to do project management effectively.

A Specially Commissioned Report: The Freedom of Information Act
by Susan Singleton
Thorogood © 2005 (156 pages)
ISBN: 9781854183248

Showing how businesses can ensure that they don’t disclose information inadvertently, this report explains how to protect company information by drafting new contracts in the right way.

Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity
by Jay Lipe
Kaplan Professional © 2006 (272 pages)
ISBN: 9781419523007

With clear-cut action steps, case studies, and visual examples, this illuminating book offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy.

Ten Thousand Horses: How Leaders Harness Raw Potential For Extraordinary Results
by John Stahl-Wert and Ken Jennings
Berrett-Koehler Publishers © 2007 (144 pages)
ISBN: 9781576754504

Drawing on the authors’ experience and findings from an authoritative Gallup study of 4 million workers from 360,000 workgroups, this book lays out an innovative leadership model that will turn employees from dutiful drones to committed contributors.

Ultimate Performance:  Measuring Human Resources at Work
by Nicholas C. Burkholder, Scott Golas and Jeremy Shapiro
John Wiley & Sons © 2007 (288 pages)
ISBN: 9780471741213

Presenting the ways, means, and metrics department directors can use to transform the perception of HR, this no-nonsense guide will enable HR managers to create value and help businesses differentiate themselves from the competition.

Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.

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151 Quick Ideas for Advertising on a Shoestring
by Jean Joachim
Career Press © 2008 (192 pages)

ISBN: 9781564149824Featuring secrets and short-cuts from sharp production directors, great sales reps, and savvy marketers who used advertising to build successful businesses, this invaluable book will give your advertising the lift it needs, at a lower cost.

The Art and Power of Facilitation: Running Powerful Meetings
by Alice Zavala and Kathleen B. Hass
Management Concepts © 2008 (208 pages)
ISBN: 9781567262124

Arming business analysts with principles, practices, and tools for effective facilitation and meeting management, this book provides powerful tools to negotiate meetings, informal work sessions, and formal workshops.

Business Power: Creating New Wealth from IP Assets
by Robert Shearer (ed) and The Members of the National Knowledge & Intellectual Property Management Taskforce
John Wiley & Sons © 2007 (288 pages)
ISBN: 9780470120750

Guiding readers to use their ideas and intellectual property as competitive intelligence tools, this seminal book explores how organizations are changing, what management can do about those changes, and how you can create new wealth for your shareholders.

Corporate Entrepreneurship: Top Managers and New Business Creation
by Vijay Sathe
Cambridge University Press © 2003 (405 pages)
ISBN: 9780521824996

By exploring the real world of top managers in a systematic and comprehensive way, this valuable book offers both a theory of corporate entrepreneurship and practical advice on how to manage it better.

Developing and Implementing a Corporate University
by Jeffrey W. Grenzer
HRD Press © 2006 (156 pages)
ISBN: 9780874259261

Packed with valuable strategies and tactical insights, plus more than 50 charts, figures, quizzes and graphs, this strategic guide will help you successfully capture and share your organization’s knowledge and experiences.

The Four Kinds of Sales People: How and Why They Excel- And How You Can Too
by Chuck Mache
John Wiley & Sons © 2007 (224 pages)
ISBN: 9780470127551

For salespeople, sales managers, and executives, this entertaining and practical book is a business fable that exposes the traits and characteristics of four distinct types of salespeople and outlines how and why they excel - or don’t.

From Analyst to Leader: Elevating the Role of the Business Analyst
by Kathleen B. Hass, Lori Lindbergh, Richard Vander Horst and Kimi Ziemski
Management Concepts © 2008 (208 pages)
ISBN: 9781567262131

Uncovering the unique challenges for the business analyst to transition from a support role to a central leader, this strategic guide presents the principles, knowledge, practices, and tools needed to assume a leadership role in an organization.

Getting It Right: Business Requirement Analysis Tools and Techniques
by Kathleen B. Hass, Don J. Wessels and Kevin Brennan
Management Concepts © 2008 (208 pages)
ISBN: 9781567262117

Designed to help the business analyst decide which requirement artifacts should be produced to adequately analyze requirements, this critical book examines the complete spectrum of business requirement analysis from preparation through documentation.

Key Performance Indicators (KPI): Developing, Implementing, and Using Winning KPIs
by David Parmenter
John Wiley & Sons © 2007 (254 pages)
ISBN: 9780470095881

Breathtaking in its simplicity and profound in its impact, this book distills the balanced scorecard process into 12 logical steps, equipping users with an implementation resource kit that includes questionnaires, worksheets, workshop outlines, and more.

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
by Malcolm McDonald
Kogan Page © 2008 (208 pages)
ISBN: 9780749451493

Snappy and succinct, with an emphasis on practicality, this book will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world.

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
by Laurie Young
John Wiley & Sons © 2005 (432 pages)
ISBN: 9780470011737

With case studies from a range of companies such as J. Walter Thompson, Headhunters, Interbrand and others, this book applies core principles of strategic marketing to professional services for the first time.

Negotiating Globally: How to Negotiate Deals, Resolve Disputes, and Make Decisions Across Cultural Boundaries, Second Edition
by Jeanne M. Brett Jossey-Bass © 2007 (384 pages)
ISBN: 9780787988364

Providing a framework to help negotiators anticipate and manage cultural differences, this book challenges negotiators to expand their repertoire of strategies so that they will be able to close deals, resolve disputes, and get teams to make decisions.

The Options Doctor: Option Strategies for Every Kind of Market
by Jeanette Schwarz Young
John Wiley & Sons © 2007 (238 pages)
ISBN: 9780471777724

Filled with entertaining, first-hand stories from the author’s career spent on the front lines of trading, this practical guidebook will improve your skill and comfort with options trading–no matter what your trading experience is.

Principle-Centered Leadership
by Stephen R. Covey
Franklin Covey © 1991 (336 pages)
ISBN: 9780671792800

Sharing the powerful principles taught to many of the world’s top executives and most influential leaders, this book will help you align your organization’s resources and structures to increase long-term performance and create a high-trust culture.

Professionalizing Business Analysis: Breaking the Cycle of Challenged Projects
by Kathleen B. Hass
Management Concepts © 2008 (136 pages)
ISBN: 9781567262087

Describing both the strategic and tactical roles of the business analyst, this book focuses on this emerging profession and how its role is becoming more critical within the continually changing business environment.

Supply Chain Management on Demand: Strategies, Technologies, Applications
by Chae An and Hansjörg Fromm (eds)
Springer © 2005 (341 pages)
ISBN: 9783540244233

Authored by those who have developed as well as deployed the practices, this book explores new techniques and practices for supply chain management that have been made possible by the progress in information and communication technologies.

Team Building: Proven Strategies for Improving Team Performance, Fourth Edition
by William G. Dyer, W. Gibb Dyer Jr. and Jeffrey H. Dyer
Jossey-Bass © 2007 (260 pages)
ISBN: 9780787988937

Written for any manager who is a member or creator of a committee, team, task-force, or other activity involving collaboration among people, this book contains the concepts, ideas, and practical suggestions necessary for effective team performance.

Unearthing Business Requirements: Elicitation Tools and Techniques
by Rosemary Hossenlopp and Kathleen B. Hass
Management Concepts © 2008 (232 pages)
ISBN: 9781567262100

Presenting techniques used by successful business analysts, this thorough text explains the steps necessary to create customized elicitation activities for the unique needs of each project.

Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.

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 Be Understood or Be Overlooked: Mastering Communication in the Workplace
by Graham Andrewartha
Allen & Unwin © 2002 (257 pages)
ISBN: 9781865089447 

 Using a combination of the organizational theory and tested communication methodology, this book outlines the home truths of workplace psychology so you can communicate effectively and  offers advice to help both the individual and organization thrive.

Buying Trances: A New Psychology Of Sales And Marketing
by Joe Vitale
John Wiley & Sons © 2007 (209 pages)
ISBN: 9780470095195

Combining the basics of marketing with cutting-edge concepts in mind control, this book explains how salespeople can help customers enter a special mental state in which they are suggestible and pliant leading to more sales every time.

Career Distinction: Stand Out by Building Your Brand
by William Arruda and Kirsten Dixson
John Wiley & Sons © 2007 (224 pages)
ISBN: 9780470128183

Demonstrating how to express who you are and the value you bring to your organization, this guide provides case studies of successful professionals that will help you not only survive, but thrive, in today’s dynamic and ultracompetitive workplace.

The Control Freak Revolution: Make Your Most Maddening Behaviors Work for Your Company and to Your Advantage
by Cheryl Cran
Career Press © 2008 (224 pages)
ISBN: 9781564149848

With insights and anecdotes from real CEOs and famous leaders such as Donald Trump, Martha Stewart, and Rudy Guiliani, who have used control to their advantage, this no-nonsense guide you how to be a successful “control freak” leader in seven easy steps.

Dealing with Difficult People, Third Edition
by Roy Lilley
Kogan Page © 2006 (160 pages)
ISBN: 9780749447519

Looking at individual behavior, what drives it and how to cope with it, this practical and accessible book explains how to recognize and understand difficult people and their actions as a means to resolve problematic situations and awkward issues.

Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level
by Chris Baggott and Ali Sales
John Wiley & Sons © 2007 (294 pages)
ISBN: 9780470122457

Designed to educate marketers from all types of organizations, this paint by numbers book contains the step-by-step instructions you need to accomplish your goals, create better relationships, and move your organization to a higher level.

Five Principles of Corporate Performance Management
by Bob Paladino
John Wiley & Sons © 2007 (400 pages)
ISBN: 9780470009918

Providing proven, real-world implementation insights from globally recognized and award-winning organizations, this book shows how to implement Fortune 100 companies’ enterprise techniques and strategies within your organization.

Great People Decisions: Why They Matter So Much, Why They are So Hard, and How You Can Master Them
by Claudio Fernández-Aráoz
John Wiley & Sons © 2007 (252 pages)
ISBN: 9780470037263

Offering simple but sophisticated guidelines for the hiring, promotion, and delegation of significant responsibilities to high achievers, this ultimate reference will help any manager concerned with personal development and organizational achievement.

Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness
by Ray Davis and Alan Shrader
Jossey-Bass © 2007 (240 pages)
ISBN: 9780787986070

Offering useful advice based on Umpqua’s actual experience, this book provides straightforward strategies for all businesses on understanding the competitive landscape they face and on building and leading a great culture that generates relentless growth.

Mastering Leadership, Second Edition
by Michael Williams
Thorogood © 2006 (292 pages)
ISBN: 9781854183088

Revealing the key skills needed by any leader in any type of business, this book focuses on techniques for improving individual and organizational performance and enabling mid- to senior-level managers to understand their own leadership style.

No-Collar: The Humane Workplace and Its Hidden Costs by Andrew Ross
Basic Books © 2003 (304 pages)
ISBN: 9780465071449

Offering a dramatic report on how the self-directed “no-collar” life stacks up against earlier work utopias, this unprecedented book records a unique moment in American history and reveals what the landscape of work will look like for decades to come.

Perfect Pitch: The Art of Selling Ideas and Winning New Business
by Jon Steel
John Wiley & Sons © 2007 (288 pages)
ISBN: 9780471789765

Identifying the “presentation crimes” committed every day across the business world, this insider’s guide covers every aspect of the pitch process, from assembling a presentation team to rehearsals and the preparation of compelling leave-behind documents.

Smart Is Not Enough!: The South Pole Strategy and Other Powerful Talent Management Secrets
by Alan C. Guarino
John Wiley & Sons © 2007 (218 pages)
ISBN: 9780470100103

Explaining everything HR managers and business leaders need to know to manage their talent for success, this revolutionary guide shares new, effective techniques to find determined, dedicated go-getters who would otherwise fall through the cracks.

Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy
by Jerry Acuff and Wally Wood
John Wiley & Sons © 2007 (272 pages)
ISBN: 9780470068342

If you were trained in traditional sales methods and you’re struggling to stay ahead of the competition, this one-of-a-kind guide will help you rebuild your selling methods from the ground up, leading to higher achievements and happier customers.

Two Weeks to a Breakthrough: How to Zoom Toward Your Goal in 14 Days or Less
by Lisa Haneberg
Jossey-Bass © 2007 (144 pages)
ISBN: 9780787984823

Through a combination of step-by-step instructions, examples, exercises, and illustrations, this breakthrough book will help you discover how to transform your career and personal life into exactly what you’ve always wanted.

The Wiley Guide to Project, Program and Portfolio Management
by Peter W. G. Morris and Jeffrey K. Pinto (eds)
John Wiley & Sons © 2007 (360 pages)
ISBN: 9780470226858

Featuring contributions from experts all around the world, this invaluable resource explores the strategic management of projects, portfolios, and program management and their linkage with context and strategy in other concepts and processes.

New books are located on the tall book shelves in the corridors behind the information desk. This list is ordered by call number.

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Innovation policies for the 21st century : report of a symposium /
Washington, D.C. : National Academies Press, c2007.
Online access to this book:
http://books.nap.edu/openbook.php?isbn=0309103169
HC110.T4 I563 2007

Business background investigations : tools and techniques for solution driven due diligence /
Tempe, Arizona : Facts on Demand Press ; 2007.
HD30.4 .H48 2007

Handbook of organizational creativity /
New York : Lawrence Erlbaum Associates, c2008.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0719/2007022351.html
HD53 .H357 2008

The emotional organization : passions and power /
Malden, MA ; Oxford : Blackwell Pub., 2008.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0713/2007010744.html
Contributor biographical information:
http://www.loc.gov/catdir/enhancements/fy0802/2007010744-b.html
HD58.7 .E434 2008

When professionals have to lead : a new model for high performance /
by DeLong, Thomas.
Boston, Mass. : Harvard Business School Press, c2007.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0720/2007023057.html
HD62.65 .D45 2007

What women want from work : gender and occupational choice in the 21st century /
by Woodfield, Ruth.
Basingstoke ; New York : Palgrave Macmillan, 2007.
Contributor biographical information:
http://www.loc.gov/catdir/enhancements/fy0807/2007052312-b.html
Publisher description:
http://www.loc.gov/catdir/enhancements/fy0807/2007052312-d.html
HD6053 .W77 2007

Women in business : the changing face of leadership /
Westport, Conn. : Praeger Publishers, 2007.
HD6054.3 .W636 2007

Deluxe : how luxury lost its luster /
by Thomas, Dana.
New York : Penguin Press, 2007.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0711/2007006166.html
Publisher description:
http://www.loc.gov/catdir/enhancements/fy0743/2007006166-d.html
HD9999.L852 T46 2007

Unmarketable : brandalism, copyfighting, mocketing, and the erosion of integrity /
by Moore, Anne Elizabeth.
New York : New Press ; Distributed by W. W. Norton, c2007.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0720/2007023498.html
HF5415.127 .M663 2007

Diversity resistance in organizations /
New York : Lawrence Erlbaum Associates, c2008.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0720/2007024308.html
HF5549.5.M5 D5723 2008

Banking on global markets : Deutsche Bank and the United States, 1870 to the present /
by Kobrak, Christopher.
Cambridge ; New York : Cambridge University Press, 2007.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0716/2007016836.html
Contributor biographical information: http://www.loc.gov/catdir/enhancements/fy0803/2007016836-b.html
HG3058.D4 K63 2007

Stock market liquidity : implications for market microstructure and asset pricing /
Hoboken, N.J. : J. Wiley & Sons, c2008.
Publisher description:
http://www.loc.gov/catdir/enhancements/fy0739/2007026312-d.html
Table of contents:
http://www.loc.gov/catdir/enhancements/fy0739/2007026312-t.html
HG4521 .S788 2008

Handbook of the equity risk premium /
Published Amsterdam ; Boston : Elsevier, 2008.
Publisher description:
http://www.loc.gov/catdir/enhancements/fy0806/2007300360-d.html
HG4661 .H355 2008

The economic theory of annuities /
by Sheshinski, Eytan.
Princeton, N.J. ; Woodstock, Oxfordshire [England] : Princeton University Press, c2008.
HG8790 .S535 2008

International taxation handbook : policy, practice, standards and regulations /
Amsterdam ; Boston : CIMA Publishing, 2007.
HJ2305 .I58 2007

The UI Libraries have launched a digital collection of campus maps, drawing from materials in University Archives, which includes maps from 100 years of course catalogs, a pacing survey of the Pentacrest from 1893, and an aerial view of an uncompleted 1930s campus plan among other unique items documenting University space and development.

The collection is a valuable research tool for scholars and community members alike, and complements other local digital collections in the Iowa Digital Library as well as the upcoming north lobby exhibit: “Building the University of Iowa Campus,” scheduled for March-June, 2008.

University News Service Press Release:
http://www.news-releases.uiowa.edu/2008/february/022508digitalmaps.html

Distributed by:

Mark F. Anderson
Digital Initiatives Librarian
University of Iowa Libraries

Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.

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675 Ways to Develop Yourself and Your People: Strategies, Ideas, and Activities for Self-Development and Learning in the Workplace
by Laurel Alexander
HRD Press © 2007 (244 pages)
ISBN: 9781599960531

 Reflecting real needs of real people in today’s workplace, this engaging, hands-on resource contains exercises, activities, and strategies to help you take control of moving your career in the right direction – and help your people do the same.

AdWords For Dummies
by Howie Jacobson
John Wiley & Sons © 2007 (408 pages)
ISBN: 9780470152522

Explaining how to attract the right visitors to your Web site, this book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a profit.

Blind Spots: Achieve Success By Seeing What You Can’t See
by Claudia M. Shelton
John Wiley & Sons © 2007 (255 pages)
ISBN: 9780470042250

Offering a complete system for identifying and adjusting personal behaviors and habits that hold you back, this book provides specific strategies that help you implement effective action to improve your performance-and your life immediately.

Boards, Governance and  Value Creation: The Human Side of Corporate Governance
by Morten Huse
Cambridge University Press © 2007 (392 pages)
ISBN: 9780521844604

Presenting a coherent and unifying framework for explaining and understanding boards, this book features a variety of in-depth case studies and communicates actionable research and knowledge about boards, governance and value creation.

The Company Secretary’s Handbook: A Guide to Duties & Responsibilities, 4th Edition
by Helen Ashton
Kogan Page © 2006 (176 pages)
ISBN: 9780749447557

Designed to help newly appointed company secretaries do their jobs efficiently and comply with Company Law, this guide will help prevent problems from arising during the day-to-day administration, and avoid potentially costly omissions.

Competence Perspectives on Resources, Stakeholders and Renewal
by Ron Sanchez and Aime Heene (eds)
Elsevier Science and Technology Books, Inc. © 2005 (347 pages)
ISBN: 9780762311705

Authored by scholars and practitioners working within the competence perspective, this volume helps develop a theoretical and practical understanding of the role of resources, stakeholders and organizational renewal in an organization’s competences.

How to Talk to Customers: Create a Great Impression Every Time with MAGIC
by Diane Berenbaum and Tom Larkin
Jossey-Bass © 2007 (224 pages)
ISBN: 9780787987527

Filled with case studies and anecdotes, this practical guide outlines a proven system that can help anyone become the type of communicator that makes their customers feel special.

Instant Creativity: Simple Techniques to Ignite Innovation & Problem Solving
by Brian Clegg and Paul Birch
Kogan Page © 2007 (192 pages)
ISBN: 9780749448677

Offering over seventy quick and simple exercises to help find fresh ideas and solutions to problems, this book will help you tap into the creative energies of any individual or an uninspired team.

Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence and Business Impact
by Roy A. Young, Allen M. Weiss and David W. Stewart
John Wiley & Sons © 2006 (288 pages)
ISBN: 9780471744955

Showing you how to debunk common myths about marketing, this book will help you translate the language of marketing into the language of business and make marketing matter to corporate leadership.

Never Cold Call Again!: Achieve Sales Greatness Without Cold Calling
by Frank J. Rumbauskas, Jr.
John Wiley & Sons © 2006 (192 pages)
ISBN: 9780471786795

Bring your sales methods into the future, without the cold call with help from this cutting-edge guide that will show you how to move your sales program into the Information Age using modern marketing tools like e-mail, Web sites, and blogs.

Next Generation Management Development: The Complete Guide and Resource
by Robert D. Cecil and William J. Rothwell
Pfeiffer © 2007 (532 pages)
ISBN: 9780787982713 (CD Content Available)

Enabling managers and leaders to participate more effectively in their organization’s OD processes, this innovative guide helps managers improve organizational long-term viability and success through systemic, organization-wide training and development.

The Online Advertising Playbook: Proven Strategies and Tested Tactics from The Advertising Research Foundation
by Joseph Plummer, Steve Rappaport, Taddy Hall and Robert Barocci
John Wiley & Sons © 2007 (320 pages)
ISBN: 9780470051054

Synthesizing research and learning from over 1,200 research documents on Internet advertising, this go-to resource explains what’s working and not working on the Internet, and answers vital questions advertisers have about online marketing.

Successful Time Management, Third Edition
by Patrick Forsyth
Kogan Page © 2007 (160 pages)
ISBN: 9780749448349

Packed with proven tips and techniques, this essential guide will help you to review and assess your time management techniques, reduce time wasting and interruptions, and focus on the priority tasks that lead to success.

Thirst: Fighting The Corporate Theft Of Our Water
by Alan Snitow, Deborah Kaufman and Michael Fox
Jossey-Bass © 2007 (304 pages)
ISBN: 9780787984588

Revealing the emergence of controversial new water wars in the United States, this book shows how communities here are fighting this battle, often against companies headquartered overseas.

Visual Selling: Capture the Eye and the Customer Will Follow
by Paul LeRoux and Peg Corwin
John Wiley & Sons © 2007 (248 pages)
ISBN: 9780471793618

Sharing stories and techniques that are proven and effective, this book covers virtually everything you need to know to make sure all visual elements enhance your presentations and your selling ability.

Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
by David Verklin and Bernice Kanner
John Wiley & Sons © 2007 (221 pages)
ISBN: 9780470056431

Exposing the money, personalities, and politics that control the billion-dollar business of advertising and marketing, this revealing book shows how advertising and marketing will affect our lives and reflect our values in the future.

The Wiley Guide to Project Technology, Supply Chain & Procurement Management
by Peter W. G. Morris and Jeffrey K. Pinto (eds)
John Wiley & Sons © 2007 (408 pages)
ISBN: 9780470226827

Guiding you through the key life-cycle issues that define the project, ensure its viability, manage requirements, and track changes, this text explains the key steps along the way in transforming and realizing the technical definition of the project.

The Pomerantz Business Library has added a link to Business.gov on its Small Business, Entrepreneurship, Nonprofits page. As the Scout Report notes:

“The federal government is attempting to make finding information about business a bit easier with this website, and they have certainly succeeded. Business.gov is managed by the U.S. Small Business Administration, which is working in partnership with 21 other federal agencies. Along the top of the homepage, visitors will find sections that include ‘Small Business Guides’, ‘State & Local Info’, and ‘Government Forms’. In the ‘Small Business Guides’ area, visitors can read over topical guides that address everything from e-commerce to occupational safety and health. The ‘State & Local Info’ section allows users to click on an interactive map to find state and local regulations that pertain to businesses. Finally, the ‘Government Forms’ area contains links to frequently requested forms, such as the I-9, the SS-4, and the W-2. Visitors should also check out the ‘Spotlight’ area which features information on free tax training, managing small business credit, and an assessment tool for new businesses.”  

 [KMG][the scout report, 2/22/2008]

Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.

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The Brand Who Cried “Wolf”:  Deliver on Your Company’s Promise and Create Customers for Life
by Scott Deming
John Wiley & Sons © 2007 (204 pages)
ISBN: 9780470127124

Using children’s fairy tales to introduce each chapter and illustrate key points, this ultimate handbook offers a solid, simple, and highly effective plan for successful brand-building and customer interaction.

Engaged Leadership: Building a Culture to Overcome Employee Disengagement
by Clint Swindall
John Wiley & Sons © 2007 (236 pages)
ISBN: 9780470135327

Engaging both the creative and practical parts of the brain to teach smart leadership skills in an active and exciting way, this strategy-packed book offers a practical framework for successful leadership that works regardless of your role or industry.

Executive Coaching with Backbone and Heart: A Systems Approach to Engaging Leaders with Their Challenges, Second Edition
by Mary Beth O’Neill
Jossey-Bass © 2007 (352 pages)
ISBN: 9780787986391

Written for anyone interested in helping leaders work through their dilemmas, this book offers a sound four-phase methodology for contracting, planning, live action intervening, and debriefing.

Health and Safety at Work: An Essential Guide for Managers, Revised Eighth Edition
by Jeremy Stranks
Kogan Page © 2008 (352 pages)
ISBN: 9780749451486

Updated to include the latest legislation and considerations required for your workplace, this practical book cuts through the legal complexities to enable your full understanding of the law and your peace of mind when putting procedures in place.

Influence Without Authority, Second Edition
by Allan R. Cohen and David L. Bradford
John Wiley & Sons © 2005 (320 pages)
ISBN: 9780471463306

Offering powerful techniques for cutting through interpersonal and interdepartmental barriers, and motivating people to lend you their support, time and resources, this book explains how to get cooperation from those you have no official authority over.

Managing Business Ethics: Straight Talk About How To Do It Right, Fourth Edition
by Linda Klebe Treviño and Katherine A. Nelson
John Wiley & Sons © 2007 (432 pages)
ISBN: 9780471755258

Offering a realistic, down-to-earth look at ethics in the workplace, this practical book will help you identify and solve ethical dilemmas, understand why people behave the way they do and design a culture to promote ethical behavior in your organization.

Motivational Marketing: How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell Their Friends Too!
by Robert Imbriale
John Wiley & Sons © 2007 (198 pages)
ISBN: 9780470116357

Helping you remove the barriers between you and your customers, this innovative book explains the five commonsense emotional motivators that almost everyone responds to so you can craft a marketing campaign that pushes these emotional buttons.

Performance-Based Reporting: New Management Tools for Unpredictable Times
by Hans V. A. Johnsson and Per Erik Kihlstedt
John Wiley & Sons © 2005 (240 pages)
ISBN: 9780471735434

Presenting the culmination of intense experiments involving more than 1,500 businesses and over 4,000 executives, this definitive book proves the need for new tools for realistic business planning and management in an unpredictable world.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly
by David Meerman Scott
John Wiley & Sons © 2007 (304 pages)
ISBN: 9780470113455

Including a wealth of compelling case studies and real-world examples, this one-of-a-kind guide shows you how to leverage the potential that Web-based communication offers your business.

The Quest for a General Theory of Leadership
by George R. Goethals and Georgia L. J. Sorenson (eds)
Edward Elgar Publishing © 2006 (268 pages)
ISBN: 9781847203243

With contributions from top scholars from diverse fields describing the progress they have made in developing a general theory of leadership, this book tells the story of this intellectual venture and the conclusions and questions that arose from it.

Selling SUCKS: How to Stop Selling and Start Getting Prospects to Buy!
by Frank J. Rumbauskas, Jr.
John Wiley & Sons © 2007 (176 pages)
ISBN: 9780470116258

Most sales happen because a customer wants to buy, not because a salesperson needs to sell. In this masterful guide to selling, you’ll learn in step-by-step detail all the practical techniques and tricks top sales pros use to become sales superstars.

Where Value Hides: A New Way to Uncover Profitable Growth For Your Business
by Stuart E. Jackson
John Wiley & Sons © 2007 (280 pages)
ISBN: 9780470009208

Introducing the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share, this book explains how to use SMP to directly and positively impact corporate health and profits.

Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits
by Kevin Clancy and Peter Krieg
John Wiley & Sons © 2007 (396 pages)
ISBN: 9780471979937

Using case studies and real-world data, this book reveals how a fact-based approach beats gut-only thinking and planning every time, and explains how to implement disciplined, accountable marketing practices that get quantifiable results.

New books are located on the tall book shelves in the corridors behind the information desk. This list is ordered by call number.

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The imagination challenge : strategic foresight and innovation in the global economy /
by Manu, Alexander.
Berkeley, Calif. : New Riders, c2007.
Table of contents:
http://www.loc.gov/catdir/toc/fy0712/2007273822.html
HD53 .M363 2007

The analytics of risk model validation /
Amsterdam ; Boston : Elsevier/Academic Press, c2008.
HD61 .A525 2008

Forces for good : the six practices of high-impact nonprofits /
by Crutchfield, Leslie R.
San Francisco : Jossey-Bass, c2008.
Publisher description:
http://www.loc.gov/catdir/enhancements/fy0740/2007024538-d.html
Contributor biographical information:
http://www.loc.gov/catdir/enhancements/fy0740/2007024538-b.html
HD62.6 .C78 2008

Key concepts in work /
by Blyton, Paul.
Los Angeles, Calif. : SAGEPub., 2007.
HD4901 .B64 2007

Fugitive denim : a moving story of people and pants in the borderless world of global trade /
by Snyder, Rachel Louise.
New York : W.W. Norton & Co., c2008.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0720/2007024335.html
HD9940.A2 S618 2008

International marketing in the network economy : a knowledge-based approach /
by Kohlbacher, Florian.
Basingstoke [England] ; New York : Palgrave Macmillan, 2007.
Contributor biographical information:
http://www.loc.gov/catdir/enhancements/fy0727/2007023305-b.html
Publisher description:
http://www.loc.gov/catdir/enhancements/fy0727/2007023305-d.html
HF1416 .K64 2007

The handbook of mentoring at work : theory, research, and practice /
Los Angeles : Sage Publications, c2007.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0716/2007016878.html
Contributor biographical information:
http://www.loc.gov/catdir/enhancements/fy0806/2007016878-b.html
HF5385 .H26 2007

E-business models, services, and communications /
Hershey, PA : Information Science Reference, c2008.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0720/2007024946.html
HF5548.32 .E17752 2008

The handbook of human resource management education : promoting an effective and efficient curriculum /
Los Angeles : Sage Publications, c2008.
Table of contents:
http://www.loc.gov/catdir/toc/ecip0715/2007014601.html
Contributor biographical information:
http://www.loc.gov/catdir/enhancements/fy0806/2007014601-b.html
HF5549.17 .H36 2008

Capital structure and firm performance /
by Ghosh, Arvin.
New Brunswick : Transaction Publishers, c2008.
HG4012 .G54 2008

From bureaucracy to hyperarchy in netcentric and quick learning organizations : exploring future public management practice /
by Jones, L. R.
Charlotte, NC : Information Age Pub. Inc., c2007.
Table of contents:
http://www.loc.gov/catdir/toc/ecip077/2006101882.html
JF1351 .J64 2007

APA style guide to electronic references /
Washington, DC : American Psychological Association, c2007.
Available online:
http://books.apa.org/books.cfm?id=4210509&toc=yes
(Reference, Library use only) PN171.F56 A63 2007