The database: Richard K. Miller & Associates Market Research Reports
Where to find it: You can find it here, and under R in the databases A-Z list.
From their website: “Richard K. Miller & Associates (RKMA) market research handbooks focus on various consumer-related markets. Each of these comprehensive assessments includes market forecasts, sector trends, and statistics. In addition to in-depth analyses, handbooks include links to hundreds of websites for additional information. ”
Use it to find:
- Reports on:Business-to-Business Marketing; Casinos, Gaming & Wagering; Consumer Behavior; Consumer Marketing; Entertainment, Media & Advertising; Healthcare Business; International Consumer Markets; Leisure Market; Restaurant, Food & Beverage Market; Retail Business Market Research; Sports Marketing; and Travel & Tourism
- Market forecasts
- Sector trends
Tips for searching:
- Browse the main screen for the newest reports
- Click the bottom link to view archived reports
- Once in a report review the Table of Contents
Want help using RKMA Market Research Reports? Contact Willow or Kim and set up an appointment.