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Tag: advertising

Feb 06 2015

Database of the Week: Redbooks

Posted on February 6, 2015December 2, 2016 by Willow Fuchs

Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.

The database: Redbooks

Redbooks includes over 10,000 Advertising Agencies with accounts, specializations, billings by media, and contact information for personnel. Advertiser profiles for companies are also included. Rebooks

Where to find it: You can find it here, and under R in the databases A-Z list.

Use it to find:

  • Advertising Agencies
  • Ad Agencies’ accounts / clients
  • Advertiser profiles
  • Contact information
  • News about Ad Agencies

Tips for searching:

  • Use the search bar at the top to search by Ad Agency or client
  • Browse by: Ad Agency OR Advertisers
  • Use the Advanced Search to search by: advertising expenditure, brand, target market, industry codes, etc.
  • Once in a profile, use the tabs across the top: key contacts, clients, social media, news
  • View the super useful PDF help guide here

redbooks2

 

Want help using Redbooks ? Contact Willow or Kim and set up an appointment.

Posted in Database of the weekTagged advertising, client info, company info, database of the week, directory info

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