Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.
The database: Redbooks
Use it to find:
- Advertising Agencies
- Ad Agencies’ accounts / clients
- Advertiser profiles
- Contact information
- News about Ad Agencies
Tips for searching:
- Use the search bar at the top to search by Ad Agency or client
- Browse by: Ad Agency OR Advertisers
- Use the Advanced Search to search by: advertising expenditure, brand, target market, industry codes, etc.
- Once in a profile, use the tabs across the top: key contacts, clients, social media, news
- View the super useful PDF help guide here