Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7 . To find a book on the site, search by “Titles”.
10 Ways to Screw Up an Ad Campaign
by Barry H. Cohen
Adams Media © 2006 (272 pages)
ISBN: 9781598690828
Showing you how to out-advertise the competition even when you can’t outspend them, this practical, no-nonsense guide presents the most frequent mistakes made by advertisers and provides you with a working manual of solutions that work.
101 Ways to Reward Team Members for $20 (or Less!)
by Kevin Aguanno
Multi-Media Publications Inc. © 2004 (132 pages)
ISBN: 9781895186048Building team morale is difficult in these tough economic times. Full of innovative (and cheap!) ideas, this unique guide explains four key factors that will maximize the impact of your rewards, and guarantee delighted recipients.
Corporate Governance: Practical Guidance on Accountability Requirements
by David Martin (ed)
Thorogood © 2006 (149 pages)
ISBN: 9781854183545
With short case studies to illustrate UK legal requirements, this jargon-free book guides readers through all aspects of the Corporate Governance program, focusing specifically on its use by organizations who aren’t required to adopt it.
Dictionary of Business, Fourth Edition
by P.H. Collin A & C Black © 2006 (480 pages)
ISBN: 9780713679182
Providing comprehensive coverage of all aspects of business, this book contains over 13,000 entries that are explained in clear, simple English with a sample sentence to show how each term is used in context.
A Field Guide to Good Decisions: Values in Action
by Mark D. Bennett and Joan McIver Gibson
Praeger Publishers © 2006 (216 pages)
ISBN: 9780275989378
Illustrated through real-life examples that will resonate with readers both professionally and personally, this book offers tools and techniques for identifying individual and common goals, reaching consensus, and communicating the results effectively.
Flawless Consulting: A Guide to Getting Your Expertise Used
by Peter Block
Pfeiffer © 1999 (400 pages)
ISBN: 9780787948030
Using illustrative examples, case studies, and exercises, this book emphasizes the emotional and personal dimensions of the workplaces and will teach you how to deal effectively with clients, peers, and others.
George Washington’s Leadership Lessons: What the Father of Our Country Can Teach Us About Effective Leadership and Character
by James C. Rees and Stephen Spignesi
John Wiley & Sons © 2007 (240 pages)
ISBN: 9780470088876
Revealing not only George Washington’s character, but also his leadership, his vision, and most surprising of all, his business skills and acumen, this insightful book brings to light a man of true character, worthy of emulation.
Getting Organized for Sales Success
by Walter J. Shields
The Rough Notes Company, Inc. © 1987 (118 pages)
ISBN: 9780942326659
Taking you through the step-by-step process of selling life insurance, this helpful book will help you prepare for success in the four major areas of selling: prospecting, approaching, handling objections and closing.
The Hands-Off Manager: How to Mentor People and Allow Them to Be Successful
by Steve Chandler and Duane Black
Career Press © 2007 (224 pages)
ISBN: 9781564149503
With stories, examples, and vibrant activities for the reader to practice, this book shows any manager–new or seasoned–how to coach and mentor employees rather than hover over their shoulders and goad them into action.
How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent
by Dave Anderson
John Wiley & Sons © 2007 (186 pages)
ISBN: 9780470045473
Use this one-of-a-kind guide to learn how to win over the stubborn, obnoxious, and belligerent (SOB) customers who make most salespeople want to run away screaming.
The Listening Leader: Powerful New Strategies for Becoming an Influential Communicator
by Richard M. Harris
Praeger Publishers © 2006 (146 pages)
ISBN: 9780275989835
Integrating insights from management and psychology to offer practical techniques for overcoming common barriers to effective listening, this guide provides the tools to engage in productive dialogue with colleagues, supervisors, employees, and customers.
The Manager as Facilitator
by Judy Whichard and Nathalie L. Kees
Praeger Publishers © 2006 (160 pages)
ISBN: 9780275989859
Featuring diagnostic exercises, worksheets, examples, and an extensive listing of resources, this guide will provide individuals and teams with the tools to promote effective communication, capitalize on diversity, and improve productivity.
Managing By Accountability: What Every Leader Needs to Know about Responsibility, Integrity and Results
by M. David Dealy and Andrew R. Thomas
Praeger Publishers © 2007 (104 pages)
ISBN: 9780275993320
Using stories from front line experiences and examples from successful leaders, this book demonstrates how leaders who embark on a management philosophy of personal accountability imbue their organizations with qualities of integrity and responsibility.
Managing Multinational Teams: Global Perspectives, Advances in International Management, Volume 18
by Debra L. Shapiro, Mary Ann Von Glinow and Joseph L. C. Cheng (eds)
Elsevier Science and Technology Books, Inc. © 2005 (389 pages)
ISBN: 9780762312191
Presenting cutting-edge theorizing and research from a multidisciplinary group of scholars, this book offers both breadth and depth on the topic of managing multinational teams in a global context.
Mapping the Markets: A Guide to Stockmarket Analysis
by Deborah Owen and Robin Griffiths
Profile Books © 2006 (146 pages)
ISBN: 9781576602386
“The Economist” covers a wide range of subjects with confidence, wit and authority–Economist Books mirror this approach. This book demonstrates how to analyze the way markets are likely to behave in order to determine the correct price of an asset.
Over 88 Tips & Ideas to Supercharge Your Exhibit Sales
by Steve Miller and Charmel Bowden
Electronic & Database Publishing, Inc. © 1997 (44 pages)
ISBN: 9780965541206
Offering many tools to help you learn how to work sales in the trade show environment and propel you to success, this book has all the answers you’ll need to more effectively and more profitably work your next show.
Retiring the Generation Gap: How Employees Young and Old Can Find Common Ground
by Jennifer J. Deal
Jossey-Bass © 2007 (282 pages)
ISBN: 9780787985257
Based on seven years of research on more than 3,000 leaders, this witty, groundbreaking book reveals the truth about generational conflicts at work, and advises what can be done about them.
Sales Autopsy
by Dan Seidman
Kaplan Professional © 2006 (192 pages)
ISBN: 9781419540554
Offering the best sales horror stories from around the world, this book gives you actionable strategies you can use to either turn the situation around if you’re stuck in the middle of a sales nightmare or remind you of what not to do next time.
Stand Your Ground: Building Honorable Leaders the West Point Way
by Evan H. Offstein
Greenwood Press © 2006 (176 pages)
ISBN: 9780275991432
By illuminating the principles by which West Point teaches leadership, this unique guide imparts lessons of honor and character-building that can be adopted by any aspiring leader.
Stop Managing, Start Coaching!: How to Make Your Employees Happy and Productive So They Help Your Business Prosper and Thrive
by Terri Levine
Electronic & Database Publishing, Inc. © 2003 (89 pages)
ISBN: 9780972852722
Providing proven ways to dramatically increase employee morale and retention, this book will shift your company culture from managing employees to truly changing employee behavior.
Sustained Innovation: Converging Business and Technology to Achieve Enduring Performance
by Faisal Hoque and Terry A. Kirkpatrick
Waterside Productions, Inc. © 2007 (156 pages)
ISBN: 9780978817503
Using case studies from large companies, social enterprises, and the government sector, this insightful guide shows how enterprises can innovate to survive and even thrive in the knowledge-based, global economy.
The Thinkers 50: The World’s 50 Most Influential Business Writers and Leaders
by Ciaran Parker
Praeger Publishers © 2006 (168 pages)
ISBN: 9780275991456
Providing a compendium of practical insights on the art and science of management, this book reinforces the powerful influences business and popular culture have on each other.
Top Performer’s Guide to Speeches and Presentations: Essential Skills that Put You on Top
by Tim Ursiny, Gary DeMoss and Jim Morel
Sourcebooks © 2007 (128 pages)
ISBN: 9781402207754
Helping businesspeople master that most daunting of workplace challenges: addressing a group of coworkers, clients or customers, this guide covers overcoming nerves and fear, preparing for different types of speeches and engaging the audience.
When Ads Work: New Proof that Advertising Triggers Sales, Second Edition
by John Philip Jones
M. E. Sharpe, Inc. © 2007 (232 pages)
ISBN: 9780765617392
Offering eye-opening research and practical information, as well as numerous examples from recent ad campaigns, this book argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales.
Why Johnny Can’t Sell and What to Do About It
by Michael Nick and Robert Kantin
Kaplan Professional © 2006 (240 pages)
ISBN: 9781419535734
Providing sound advice and practical exercises to build confidence and create custom sales approaches, this book charts the course of Johnny, a sales professional who has tried it all and still hasn’t found the formula for consistent success.
Winning the Toughest Customer: The Essential Guide to Selling to Women
by Delia Passi
Kaplan Professional © 2006 (182 pages)
ISBN: 9781419535543
Shattering gender and sales myths with boldness and humor, this guide enables salespeople and entrepreneurs to properly communicate and close the deal with the most influential buying market segment in the world.
