Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.
The database: Mintel Oxygen 
Where to find it: You can find it here, and under M in the databases A-Z list. You do need to agree to the Terms of Use and create an individual profile with your @uiowa.edu email address before you can gain access.
Use it to find:
- Industry reports
- Market research
- Consumer reports
- Product information
- International information, but strongest in US and UK coverage
Tips for searching:
- Scroll over “Category overview” at the top to see sectors, themes, and demographics that are covered
- Use the search box at the top and type in an industry, or even a company
- Use the sidebar on the left to limit your results by content (reports), sector, or demographics
Demos: The following demo on searching Mintel can be viewed on youtube
You can also view a video from Mintel that tells you about their coverage
Want help using Mintel? Contact Willow or Kim and set up an appointment.