As is obvious from the screenshots here, the Google Revolution was about more than good searching — It’s also about design — It seems hard to imagine now that the busy design on the AltaVista page below was the standard for web pages before Google, but it was.

The Google Design influence went further than the home page — The home page was a sign of the whole approach of Google, a beacon for savvy designers that told them the Google search engine would be looking for sites that followed the Simple Design Way of Google. And of course, it’s worked — Simple design is the standard now, and pages like the AltaVista 2000 homepage look like … something out of the last century.

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Eric Rumsey is at: eric-rumseytemp AttSign uiowa dott edu and on Twitter @ericrumseytemp

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