{"id":3603,"date":"2015-02-06T18:44:34","date_gmt":"2015-02-06T18:44:34","guid":{"rendered":"http:\/\/blog.lib.uiowa.edu\/biz\/?p=1183"},"modified":"2015-02-06T18:44:34","modified_gmt":"2015-02-06T18:44:34","slug":"database-of-the-week-redbooks","status":"publish","type":"post","link":"https:\/\/blog.lib.uiowa.edu\/combo\/2015\/02\/06\/database-of-the-week-redbooks\/","title":{"rendered":"Database of the Week: Redbooks"},"content":{"rendered":"<div class=\"entry-content clearfix\">\n<div class=\"entry-content clearfix\">\n<div class=\"entry-content clearfix\">\n<p>Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.<\/p>\n<div class=\"entry-content clearfix\">\n<p><b>The database: <\/b>Redbooks<\/p>\n<p>Redbooks includes over 10,000 Advertising Agencies with accounts, specializations, billings by media, and contact information for personnel. Advertiser profiles for companies are also included. <a href=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2015\/02\/Rebooks.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1185\" src=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2015\/02\/Rebooks-300x229.png\" alt=\"Rebooks\" width=\"300\" height=\"229\" \/><\/a><\/p>\n<p><b>Where to find it: <\/b>You can find it <a href=\"http:\/\/guides.lib.uiowa.edu\/go.php?c=4684925\">here<\/a>, and under R in the databases <a href=\"http:\/\/guides.lib.uiowa.edu\/az.php?a=r&amp;s=29833\">A-Z list<\/a>.<\/p>\n<p><b>Use it to find<\/b><b>:<\/b><\/p>\n<ul>\n<li>Advertising Agencies<\/li>\n<li>Ad Agencies&#8217; accounts \/ clients<\/li>\n<li>Advertiser profiles<\/li>\n<li>Contact information<\/li>\n<li>News about Ad Agencies<\/li>\n<\/ul>\n<p><b>Tips for searching:<\/b><\/p>\n<ul>\n<li>Use the search bar at the top to search by Ad Agency or client<\/li>\n<li>Browse by: Ad Agency OR Advertisers<\/li>\n<li>Use the Advanced Search to search by: advertising expenditure, brand, target market, industry codes, etc.<\/li>\n<li>Once in a profile, use the tabs across the top: key contacts, clients, social media, news<\/li>\n<li>View the super useful PDF help guide <a href=\"http:\/\/www.redbooks.com\/home\/nonsub\/Intro_to_REDBOOKS.pdf\">here<\/a><\/li>\n<\/ul>\n<p><a href=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2015\/02\/redbooks2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1187 size-medium\" src=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2015\/02\/redbooks2-300x267.png\" alt=\"redbooks2\" width=\"300\" height=\"267\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Want help using Redbooks ? Contact <a href=\"mailto:willow-fuchs@uiowa.edu\">Willow<\/a> or <a href=\"mailto:kimberly-bloedel@uiowa.edu\">Kim<\/a> and set up an appointment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Each week we will highlight one of the many databases we have here at the Pomerantz Business Library. The database: Redbooks Redbooks includes over 10,000 Advertising Agencies with accounts, specializations, [&hellip;]<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/posts\/3603"}],"collection":[{"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/comments?post=3603"}],"version-history":[{"count":1,"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/posts\/3603\/revisions"}],"predecessor-version":[{"id":3604,"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/posts\/3603\/revisions\/3604"}],"wp:attachment":[{"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/media?parent=3603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/categories?post=3603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/tags?post=3603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}