{"id":3176,"date":"2014-09-19T17:44:26","date_gmt":"2014-09-19T17:44:26","guid":{"rendered":"http:\/\/blog.lib.uiowa.edu\/biz\/?p=1058"},"modified":"2014-09-19T17:44:26","modified_gmt":"2014-09-19T17:44:26","slug":"database-of-the-week-emarketer","status":"publish","type":"post","link":"https:\/\/blog.lib.uiowa.edu\/combo\/2014\/09\/19\/database-of-the-week-emarketer\/","title":{"rendered":"Database of the Week: eMarketer"},"content":{"rendered":"<p>Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.<\/p>\n<p><b>The database: <\/b>eMarketer<a href=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/09\/emarketer.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1059 size-medium\" src=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/09\/emarketer-300x256.png\" alt=\"emarketer\" width=\"300\" height=\"256\" \/><\/a><\/p>\n<p><b>Where to find it: <\/b>You can find it <a href=\"http:\/\/purl.lib.uiowa.edu\/emarketer\">here<\/a>, and under E in the databases <a title=\"Database A-Z list\" href=\"http:\/\/www.lib.uiowa.edu\/biz\/databasesaz\/\" >A-Z list<\/a>.<\/p>\n<p><b>Use it to find:<\/b><\/p>\n<ul>\n<li>Daily research articles, analyst reports, and\u00a0 e-business and online marketing statistics, aggregated and analyzed from over 2,800 sources.<\/li>\n<li>Market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.<\/li>\n<li>Ad spending, demographics, media-usage, retail and e-commerce<\/li>\n<li>Lots of charts, graphs, and other visual depictions of data<\/li>\n<\/ul>\n<p><a href=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/09\/eMarketerapp.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1066 size-medium\" src=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/09\/eMarketerapp-300x211.png\" alt=\"eMarketerapp\" width=\"300\" height=\"211\" \/><\/a><b>Tips for searching:<\/b><\/p>\n<ul style=\"padding-left: 50px\">\n<li style=\"text-align: left\">Browse by: Topic, Chart type, or Year<\/li>\n<li style=\"text-align: left\">Use the top search bar or the advanced search<\/li>\n<li style=\"text-align: left\">Use the tabs to select content type: Report, PPT, Article, Chart, Interview<\/li>\n<\/ul>\n<p><strong>Video: <\/strong>View a video about eMarketer below.<\/p>\n<p><iframe loading=\"lazy\" width=\"620\" height=\"465\" src=\"http:\/\/www.youtube.com\/embed\/K4RYvj-dvOQ?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Want help using SimplyMap? Contact <a href=\"mailto:willow-fuchs@uiowa.edu\">Willow<\/a> or <a href=\"mailto:kimberly-bloedel@uiowa.edu\">Kim<\/a> and set up an appointment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week we will highlight one of the many databases we have here at the Pomerantz Business Library. The database: eMarketer Where to find it: You can find it here, [&hellip;]<\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/posts\/3176"}],"collection":[{"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/comments?post=3176"}],"version-history":[{"count":2,"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/posts\/3176\/revisions"}],"predecessor-version":[{"id":3212,"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/posts\/3176\/revisions\/3212"}],"wp:attachment":[{"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/media?parent=3176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/categories?post=3176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/combo\/wp-json\/wp\/v2\/tags?post=3176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}