{"id":918,"date":"2014-04-03T12:13:10","date_gmt":"2014-04-03T17:13:10","guid":{"rendered":"http:\/\/blog.lib.uiowa.edu\/biz\/?p=918"},"modified":"2016-12-02T11:32:12","modified_gmt":"2016-12-02T17:32:12","slug":"database-of-the-week-marketresearchacademic","status":"publish","type":"post","link":"https:\/\/blog.lib.uiowa.edu\/biz\/2014\/04\/03\/database-of-the-week-marketresearchacademic\/","title":{"rendered":"Database of the Week: Market Research Academic"},"content":{"rendered":"<p>Each week we will highlight one of the many <a href=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/04\/MarketResearch.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-919 alignright\" alt=\"MarketResearch\" src=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/04\/MarketResearch-300x229.png\" width=\"300\" height=\"229\" srcset=\"https:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/04\/MarketResearch-300x229.png 300w, https:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/04\/MarketResearch.png 837w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>databases we have here at the Pomerantz Business Library.<\/p>\n<p><b>The database: <\/b>MarketResearch.com Academic<\/p>\n<p><b>Where to find it: <\/b>You can find it <a title=\"MarketResearch.com Academic direct link\" href=\"http:\/\/purl.lib.uiowa.edu\/marketresearch\" target=\"_blank\">here<\/a>, and under M in the databases <a title=\"Database A-Z list\" href=\"http:\/\/www.lib.uiowa.edu\/biz\/databasesaz\/\" target=\"_blank\">A-Z list<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><b><a href=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/04\/MarketResearch-report1.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-924 alignleft\" style=\"margin-right: 25px;margin-top: 20px;margin-bottom: 20px\" alt=\"MarketResearch report\" src=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/04\/MarketResearch-report1-250x300.png\" width=\"150\" height=\"180\" srcset=\"https:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/04\/MarketResearch-report1-250x300.png 250w, https:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/04\/MarketResearch-report1.png 468w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/b><b>Use it to find:<\/b><\/p>\n<ul>\n<li>Extensive, detailed market research reports created by <em>Packaged Facts<\/em>, <i> Simba Information<\/i>, <i>Kalorama Information<\/i>, and<i> SBI<\/i><\/li>\n<li>Market size &amp; segmentation, brand analyses, competitors, marketing &amp; retailing trends, consumer trends, demographics<\/li>\n<li>\n<div>Reports on service industries, consumer goods &amp; retail, food &amp; beverage, technology &amp; media<\/div>\n<\/li>\n<li>\n<div><\/div>\n<div>Reports on heavy industry (energy &amp; resources, materials &amp; chemicals)<\/div>\n<\/li>\n<li>\n<div>Reports on life sciences (biotechnology, healthcare, pharmaceuticals)<\/div>\n<\/li>\n<\/ul>\n<p><b>Tips for searching: <\/b><\/p>\n<ul>\n<li>Browse by topic<\/li>\n<li>\n<div>Use the quick search or advanced search<\/div>\n<\/li>\n<li>\n<div>Use column heading to sort by date<\/div>\n<\/li>\n<\/ul>\n<p><strong>Demos: <\/strong>The following demo on Market Research Academic can be viewed on youtube:<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=t4t0X_GSPIU<\/p>\n<p>Want help using Business Source Complete? Contact <a href=\"mailto:willow-fuchs@uiowa.edu\">Willow<\/a> or <a href=\"mailto:kimberly-bloedel@uiowa.edu\">Kim<\/a> and set up an appointment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week we will highlight one of the many databases we have here at the Pomerantz Business Library. The database: MarketResearch.com Academic Where to find it: You can find it here, and under M in the databases A-Z list. &nbsp; Use it to find: Extensive, detailed market research reports created by Packaged Facts, Simba Information,<a class=\"more-link\" href=\"https:\/\/blog.lib.uiowa.edu\/biz\/2014\/04\/03\/database-of-the-week-marketresearchacademic\/\">Continue reading <span class=\"screen-reader-text\">&#8220;Database of the Week: Market Research Academic&#8221;<\/span><\/a><\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[28,20,27,26],"syndication":[66],"_links":{"self":[{"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/posts\/918"}],"collection":[{"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/comments?post=918"}],"version-history":[{"count":15,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/posts\/918\/revisions"}],"predecessor-version":[{"id":936,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/posts\/918\/revisions\/936"}],"wp:attachment":[{"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/media?parent=918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/categories?post=918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/tags?post=918"},{"taxonomy":"syndication","embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/syndication?post=918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}