{"id":745,"date":"2014-02-19T11:17:50","date_gmt":"2014-02-19T17:17:50","guid":{"rendered":"http:\/\/blog.lib.uiowa.edu\/biz\/?p=745"},"modified":"2016-12-02T11:32:22","modified_gmt":"2016-12-02T17:32:22","slug":"database-of-the-week-mintel-oxygen","status":"publish","type":"post","link":"https:\/\/blog.lib.uiowa.edu\/biz\/2014\/02\/19\/database-of-the-week-mintel-oxygen\/","title":{"rendered":"Database of the Week: Mintel Oxygen"},"content":{"rendered":"<p>Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.<\/p>\n<p><b>The database: <\/b>Mintel Oxygen <a href=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/02\/Mintel.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-749 alignright\" alt=\"Mintel\" src=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/02\/Mintel-300x160.png\" width=\"300\" height=\"160\" srcset=\"https:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/02\/Mintel-300x160.png 300w, https:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/02\/Mintel-1024x546.png 1024w, https:\/\/blog.lib.uiowa.edu\/biz\/files\/2014\/02\/Mintel.png 1586w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><b>Where to find it: <\/b>You can find it <a title=\"Mintel direct link\" href=\"http:\/\/purl.lib.uiowa.edu\/mintel\" target=\"_blank\">here<\/a>, and under M in the databases <a title=\"Database A-Z list\" href=\"http:\/\/www.lib.uiowa.edu\/biz\/databasesaz\/\" target=\"_blank\">A-Z list<\/a>. You do need to agree to the Terms of Use and create an individual profile with your @uiowa.edu email address before you can gain access.<\/p>\n<p><b>Use it to find:<\/b><\/p>\n<ul>\n<li>Industry reports<\/li>\n<li>Market research<\/li>\n<li>Consumer reports<\/li>\n<li>Product information<\/li>\n<li>International information, but strongest in US and UK coverage<\/li>\n<\/ul>\n<p><b>Tips for searching: <\/b><\/p>\n<ul>\n<li>Scroll over &#8220;Category overview&#8221; at the top to see sectors, themes, and demographics that are covered<\/li>\n<li>Use the search box at the top and type in an industry, or even a company<\/li>\n<li>Use the sidebar on the left to limit your results by content (reports), sector, or demographics<\/li>\n<\/ul>\n<p><strong>Demos: <\/strong>The following demo on searching Mintel can be viewed on youtube<\/p>\n<p>http:\/\/youtu.be\/Q2I5wdX3TIs<\/p>\n<p>You can also view a video from Mintel that tells you about their coverage<\/p>\n<p>http:\/\/www.youtube.com\/watch?feature=player_embedded&#038;v=Nk_sU3M-h4Y<\/p>\n<p>Want help using Mintel? Contact <a href=\"mailto:willow-fuchs@uiowa.edu\">Willow<\/a> or <a href=\"mailto:kimberly-bloedel@uiowa.edu\">Kim<\/a> and set up an appointment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each week we will highlight one of the many databases we have here at the Pomerantz Business Library. The database: Mintel Oxygen Where to find it: You can find it here, and under M in the databases A-Z list. You do need to agree to the Terms of Use and create an individual profile with<a class=\"more-link\" href=\"https:\/\/blog.lib.uiowa.edu\/biz\/2014\/02\/19\/database-of-the-week-mintel-oxygen\/\">Continue reading <span class=\"screen-reader-text\">&#8220;Database of the Week: Mintel Oxygen&#8221;<\/span><\/a><\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[24,28,20,30,27,26,29],"syndication":[66],"_links":{"self":[{"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/posts\/745"}],"collection":[{"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/comments?post=745"}],"version-history":[{"count":26,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/posts\/745\/revisions"}],"predecessor-version":[{"id":774,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/posts\/745\/revisions\/774"}],"wp:attachment":[{"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/media?parent=745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/categories?post=745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/tags?post=745"},{"taxonomy":"syndication","embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/syndication?post=745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}