{"id":1237,"date":"2015-04-17T16:40:21","date_gmt":"2015-04-17T21:40:21","guid":{"rendered":"http:\/\/blog.lib.uiowa.edu\/biz\/?p=1237"},"modified":"2016-12-02T11:31:59","modified_gmt":"2016-12-02T17:31:59","slug":"database-of-the-week-rkma-market-research-reports","status":"publish","type":"post","link":"https:\/\/blog.lib.uiowa.edu\/biz\/2015\/04\/17\/database-of-the-week-rkma-market-research-reports\/","title":{"rendered":"Database of the Week: RKMA Market Research Reports"},"content":{"rendered":"<p>Each week we will highlight one of the many databases we have here at the Pomerantz Business Library.<\/p>\n<div class=\"entry-content clearfix\">\n<div class=\"entry-content clearfix\">\n<div class=\"entry-content clearfix\">\n<p><b>The database: <\/b>Richard K. Miller &amp; Associates Market Research Reports<a href=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2015\/04\/RKMA.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1238\" src=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2015\/04\/RKMA-300x78.png\" alt=\"RKMA\" width=\"300\" height=\"78\" srcset=\"https:\/\/blog.lib.uiowa.edu\/biz\/files\/2015\/04\/RKMA-300x78.png 300w, https:\/\/blog.lib.uiowa.edu\/biz\/files\/2015\/04\/RKMA.png 314w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><b>Where to find it: <\/b>You can find it <a title=\"Freedonia Focus Portal\" href=\"http:\/\/guides.lib.uiowa.edu\/go.php?c=4685263\">here<\/a>, and under R in the databases <a href=\"http:\/\/guides.lib.uiowa.edu\/az.php?a=r&amp;s=29833\">A-Z list<\/a>.<\/p>\n<p>From their website: &#8220;<strong>Richard K. Miller &amp; Associates (RKMA) <\/strong>market research handbooks focus on various consumer-related markets. Each of these comprehensive assessments includes market forecasts, sector trends, and statistics. In addition to in-depth analyses, handbooks include links to hundreds of websites for additional information. &#8221;<\/p>\n<p><b>Use it to find<\/b><b>:<\/b><\/p>\n<ul>\n<li>Reports on:Business-to-Business Marketing; Casinos, Gaming &amp; Wagering; Consumer Behavior; Consumer Marketing; Entertainment, Media &amp; Advertising; Healthcare Business; International Consumer Markets; Leisure Market; Restaurant, Food &amp; Beverage Market; Retail Business Market Research; Sports Marketing; and Travel &amp; Tourism<span id=\"ctl00_ContentPlaceHolder1_ContentLabel\"><\/span><\/li>\n<li>Market forecasts<\/li>\n<li>Sector trends<\/li>\n<li>Statistics<\/li>\n<\/ul>\n<p><b>Tips for searching:<\/b><\/p>\n<ul>\n<li>Browse the main screen for the newest reports<\/li>\n<li>Click the bottom link to view archived reports<\/li>\n<li>Once in a report review the Table of Contents<\/li>\n<\/ul>\n<p><a href=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2015\/04\/RKMA_titlepage.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1239\" src=\"http:\/\/blog.lib.uiowa.edu\/biz\/files\/2015\/04\/RKMA_titlepage-233x300.png\" alt=\"RKMA_titlepage\" width=\"233\" height=\"300\" srcset=\"https:\/\/blog.lib.uiowa.edu\/biz\/files\/2015\/04\/RKMA_titlepage-233x300.png 233w, https:\/\/blog.lib.uiowa.edu\/biz\/files\/2015\/04\/RKMA_titlepage.png 662w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/><\/a><\/p>\n<p>Want help using RKMA Market Research Reports? Contact <a href=\"mailto:willow-fuchs@uiowa.edu\">Willow<\/a> or <a href=\"mailto:kimberly-bloedel@uiowa.edu\">Kim<\/a> and set up an appointment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Each week we will highlight one of the many databases we have here at the Pomerantz Business Library. The database: Richard K. Miller &amp; Associates Market Research Reports Where to find it: You can find it here, and under R in the databases A-Z list. From their website: &#8220;Richard K. Miller &amp; Associates (RKMA) market<a class=\"more-link\" href=\"https:\/\/blog.lib.uiowa.edu\/biz\/2015\/04\/17\/database-of-the-week-rkma-market-research-reports\/\">Continue reading <span class=\"screen-reader-text\">&#8220;Database of the Week: RKMA Market Research Reports&#8221;<\/span><\/a><\/p>\n","protected":false},"author":144,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[28,20,30,27,26],"syndication":[66],"_links":{"self":[{"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/posts\/1237"}],"collection":[{"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/users\/144"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/comments?post=1237"}],"version-history":[{"count":3,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/posts\/1237\/revisions"}],"predecessor-version":[{"id":1842,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/posts\/1237\/revisions\/1842"}],"wp:attachment":[{"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/media?parent=1237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/categories?post=1237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/tags?post=1237"},{"taxonomy":"syndication","embeddable":true,"href":"https:\/\/blog.lib.uiowa.edu\/biz\/wp-json\/wp\/v2\/syndication?post=1237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}