Publishers’ Group Reportedly Hires P.R. Firm to Counter Push for Free Access to Research Results
Excerpt:
The Association of American Publishers has hired a public-relations firm with a hard-hitting reputation to counter the open-access publishing movement, which campaigns for scientific results to be made freely available to the public, the journal Nature reported on Wednesday.
The firm, Dezenhall Resources, designs aggressive public-relations campaigns to counter activist groups, according to the Center for Media and Democracy, a nonprofit organization that monitors the public-relations business.
The firm’s founder and head, Eric Dezenhall, apparently has suggested that traditional publishers should link their business model with peer review and “paint a picture of what the world would look like without peer-reviewed articles,” the Nature article says.
Read the entire article: http://chronicle.com/daily/2007/01/2007012601n.htm
Chronicle of Higher Education, Jan. 26, 2007
See the original article in Nature,
Published online: 24 January 2007; Corrected online: 25 January 2007 | doi:10.1038/445347a
PR’s ‘pit bull’ takes on open access: Journal publishers lock horns with free-information movement.
http://www.nature.com/news/2007/070122/full/445347a.html
