Twitter Redesigns Profiles, Adds Engagement Features

Twitter has rolled out a new design for users’ profile pages. The important changes are:

  • Graphics are emphasized, with much larger header images
  • Tweets that are getting more “engagement” are in a larger font. The algorithm used to measure a tweet’s engagement is not revealed by Twitter. Engagement appears to be based on the number of retweets, mentions, favorites, and clicks. Apparently large-font tweets only happen on desktop Twitter, not on mobile.
  • You can choose a tweet that you want to emphasize, to be “pinned” to the top of your profile.

More information from Twitter on the new profile:
Coming soon: a whole new you, in your Twitter profile

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