As I’ve discussed previously, much of the strangeness of the PubMed Health-NLM-Google affair arises because NLM doesn’t seem to have an appreciation of search engine optimization (SEO), and the value of being ranked in Google.

Another aspect of this misunderstanding that came out during the NLM presentation at the recent MLA annual meeting, is that NLM is frustrated (!) that PubMed Health pages are getting a top ranking in Google because they consider the new resource to be in an uncompleted, “pre-alpha” state. Bafflingly, they apparently didn’t anticipate that Google would find the PMH pages until they were “ready.”

To anyone in the dotcom world, getting a high ranking in Google is invaluable — The Ultimate Goal, The End of the Rainbow. To them, the idea that NLM would not be celebrating (!) a high Google ranking would be hard to fathom.

I realize that government websites like NLM don’t have the nimbleness of dotcom sites, so they have trouble adapting to unexpected happenings. But, still, it’s interesting, I think, to ask how a dotcom site would handle the current PubMed-Google situation …

What would a dotcom do if they had a new site that was under development, not ready to be used by the public, and it suddenly and unexpectedly started getting high rankings in Google? I think if this happened a dotcom would drop everything else and get the site in a finished state as quickly as possible. And while they were working on this, they would inform users about their progress in getting it finished.

NLM’s response to getting a top Google ranking has been very different — From all appearances, they have done nothing different at all because of the high ranking. They are working at a slow pace to implement the new site, on some pages, but they have done nothing to inform users about their progress, and when implementation will be completed.

Beyond NLM – Building Library Discoverability with Google & SEO

My point here is not to be hypercritical of NLM. It’s rather to use NLM as an example of a more general problem in libraries. As I’ve discussed before, I think libraries should be more aware of the effect of SEO and Google on how our users find our sites.

What’s unfortunate about NLM’s reaction to Google’s ranking of PMH is that it almost appears as if they really don’t care whether users find their PMH pages or not — The pages are certainly going to be found and used more if they get a high ranking in Google, so NLM should rejoice, instead of grousing about Google finding them.

So I say the same thing to libraries in general that I say to NLM — We have good stuff! Let’s help our users find it! Taking advantage of Google and the principles of SEO to help us do this doesn’t mean we’re “in it for the money” — It just means we want to make our resources more discoverable for our users!

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Eric Rumsey is at: eric-rumsey AttSign uiowa dott edu and on Twitter @ericrumsey

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