I’ve been using Twitter account names a lot recently in retweeting — They’re good, attention-grabbing handles. It’s easy to find out if a company has an account, by simply adding the obvious name to the twitter.com/xxxx URL. That usually works, as shown below. But not for Apple.
Almost all of the tech giants do have an active Twitter account, under their obvious names. Here are a few (from my tweet) – ericrumsey: Thanks for being on Twitter: @Twitter @Facebook @Microsoft @IE @FireFox @Google @Amazon @Dell @eBay
There have been speculations about Apple’s not using Twitter — Last year Dave Greenbaum in GigaOm speculated (wrongly so far) that Apple would be Twittering soon, and there’s even a Quora article Why doesn’t Apple have a Twitter account? In March, Dutch blogger Kees Henniphof wrote that Apple doesn’t do social, pointing out that Apple’s non-social media choice extends beyond Twitter to other media like Facebook and LinkedIn, and says that by their non-participation, Apple is making “a statement.” I’d say they’re missing an opportunity.
Eric Rumsey is at: eric-rumsey AttSign uiowa dott edu and on Twitter @ericrumsey