Being an Iowa baseball boy at heart, I naturally thought about Field of Dreams when I read the words below by SEO guru Bill Hartzer in The Status Of Search Engine Optimization: April 2011 — It’s still the same as it’s always been, he says — Build a good website and it’ll get found. The idea is certainly not new, but Hartzer states it nicely:

So, what should you focus on right now, today, in April 2011? What has changed? Really, nothing has changed in a major way. It’s still business as usual. Build a quality web site, with lots of good informational content about your subject, publicize the content (properly) on other web sites, get links from other web sites to ALL of your content, and you will be just fine. Create a site that is good for your users and something that they like, and the search engines will reward you for it.

In other words, quit chasing the Google algorithm and worrying about all of the “minor” SEO tweaks that you could be doing and worry more about the fact that you’re not creating great content on your web site. That said, there are “best practices” that you still need to adhere to:

- Search engine friendly web design
- Unique content
- Make sure your on-page factors are in check (i.e., proper title tags, meta tags, heading tags, alt tags, etc.)
- Add good content to your site on a regular basis
- Do proper publicity for your content (use social sites, link building, and press releases when appropriate).

Eric Rumsey is at: eric-rumsey AttSign uiowa dott edu and on Twitter @ericrumsey

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