When I wrote last Fall about iPad interest in different areas, libraries were far behind, and they still are, as shown in the chart at left. The blue columns are from Sept and red columns are from now, March 2011. The red numbers above the red columns are for March; for Sept numbers see the previous article.
The notable jump for “medical” in the chart since Sept is not surprising to anyone who has been following news and commentary — The iPad is proving to be very popular for doctors, hospitals and medical education.
The decline for “magazines” and “newspapers” is also not surprising — The highly-anticipated iPad boost for those media has not happened, and interest has sagged.
Whither libraries? — As I said in the Sept article, it continues to be surprising that libraries have not caught the iPad interest, since books and eBooks are so popular. With the great iPad interest in medicine, maybe medical libraries are just the ones to lead the pack in generating iPad interest in the library world.
The new data (red columns) is the average of counts done in Twitter searches on Feb 25 and March 31. The launch of the iPad 2 on March 2 had a notable effect on the these counts — The number of tweets was significantly higher on March 31 for most areas, except “libraries” and “newspapers,” for which it actually declined.
For more on methods used in this informal study, see the previous article.
Eric Rumsey is at: eric-rumsey AttSign uiowa dott edu and on Twitter @ericrumsey