After hearing Daniel Pink’s keynote at the recent Medical Library Association meeting, I watched his TED talk (The surprising science of motivation) and I found it at least as inspiring as his words at MLA. Pink’s ideas on intrinsic vs extrinsic motivation are well-known — People doing creative tasks, he says, are more highly motivated by inner drives than they are by external rewards — I won’t go into detail about his thesis here — I’ll just talk about a couple of stories — One that Pink tells and a little follow-up of my own.

Pink’s story that I found especially interesting is about Wikipedia and Encarta. I’m transcribing it since I don’t find that anyone else has done it. Here’s a link to the segment of the video with the story:

In the mid-1990′s Microsoft started an encyclopedia called Encarta. They employed all the right incentives. They paid professionals to write and edit thousands of articles. Well compensated managers oversaw the whole thing to make sure it came in on budget and on time. A few years later another encyclopedia started — A different model — Do it for fun. No one gets paid a cent or a euro or a yen. Do it because you like to do it. Now 10 years ago if you had talked to an economist … anywhere … and said “Hey, I’ve got these different models for creating an encyclopedia — If they went head to head who would win? 10 years ago you could not have found a single, sober economist anywhere on planet earth who would have predicted the Wikipedia model. This is the Titanic battle between these two approaches. This is the Ali-Frazier of motivation, right, this is the Thrilla in Manila, alright — Intrinsic motivators vs extrinsic motivators — Autonomy, Mastery & Purpose versus Carrots & sticks – And who wins — Intrinsic motivation, autonomy, mastery and purpose — in a Knockout.

Great story, well told! Indeed, who would have predicted Wikipedia? Or, in the same vein, who would have predicted blogs and Twitter threatening to replace paid journalists?

My own little story — After returning from a long week at MLA, I watched the Pink video on Friday night of Memorial Day weekend. Partly inspired by Pink’s words and partly by ideas from MLA, I decided I’d spend some holiday time on Monday Twittering about the BP Gulf oil disaster — A subject out of my usual more “serious” use of Twitter but — Intrinsic Motivation ;-) –  It’s an area of personal interest, and a chance to put my Twitter skills to work to do a tiny bit to help save the world, maybe?

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Eric Rumsey is at: eric-rumsey AttSign uiowa dott edu and on Twitter @ericrumsey

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