Here’s a quick on-the-fly way to optimize Safari web browser pages that are not created with mobile optimization in mind — A quick “tap-tap” with a finger on a column of text (often the middle of three columns) will zoom the text in that column to fit the iPhone screen. This is especially useful on news and blog sites, as in the first example below. In the library realm, it works nicely on LibGuides pages, in the second example. It works in landscape as well as portrait view, and with pictures, as shown in the third example (Hardin MD) below.

The first example is from the Chicago Sun-Times:

The Dermatology LibGuide page from Hardin Library, University of Iowa:

A page from the Hardin MD Gallery, showing the utility of double-tapping for pictures. Note that the size of the picture decreases to fit on the screen, instead of expanding, as in the text columns in the previous examples.

A good 1-min video demo of double-tapping at Todd Ogasawara’s MobileViews blog is here.

Eric Rumsey is at: eric-rumsey AttSign uiowa dott edu and on Twitter @ericrumsey

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