John C. Abell, in his recent Wired article Steve Jobs’ Legacy Is the Missing Clue to the Apple Tablet, suggests that in the same way that he invigorated animated film with Pixar, the music industry with iTunes, and the mobile phone market with the iPhone, Jobs’ next mission is to invigorate the publishing industry with the Tablet. Abell talks specifically about the newspaper and magazine publishing industry, but his comments, I think, can easily be broadened to books also, as he talks about making readers forget about the printed page. I’m excerpting here because the words about publishing may be missed by many readers — Short excerpts, but with considerably more valuable nuggets than will fit into a 140-char Tweet:

If he is looking for One Last Thing, saving journalism would be the Holy Grail. … The device will have to make readers forget — really forget — the printed page. E-readers, for all that they do, don’t do this yet.

After detailing Jobs’ accomplishments in invigorating other industries, as mentioned above, Abell concludes with these words:

Even given this track record — and what we choose to believe is the all-trumping motivator of perfecting his legacy — a device-centric initiative that saves newspapers and magazines that seem to be in perpetual, some say irretrievable, decline, sounds next to impossible.

But is anybody seriously willing to bet against the house — of Jobs?

Eric Rumsey is at: eric-rumsey AttSign uiowa dott edu and on Twitter @ericrumsey

Comments are closed.