[When Hardin MD was launched in 1996, its main purpose was to provide links to health science resources on the Web. In recent years, the emphasis has been on providing access to medical pictures.]

We first started tracking how well Google was finding Hardin MD pages in about 2001, when search engine optimization was in its infancy, and most people, like us, had not heard the term “SEO.” But in today’s lingo, that’s pretty much what we were doing — Learning to use language that would help people searching in Google to find our pages — So here’s a little example of using search engine optimization techniques before they became famous as SEO. …

Users of Hardin MD will notice that the word “pictures” is used frequently on our pages and the word “images” is rarely used. Why is this? Basically, the answer is simple — We use “pictures” because that’s the word people use in searching.

The screen-shots below, for the Hardin MD : Impetigo Pictures page, show this clearly. The Extreme Tracker shot for this page shows the large proportion of search engine traffic from the word “pictures” (36%) compared to the small amount of traffic from the word “images” (0.6%).

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Hardin MD : Impetigo Pictures page
Keywords (Extreme Tracker)

The Google screen-shots show that the Impetigo Pictures page gets an equally high ranking for the two words, so it’s apparent that “pictures” is being searched much more frequently.

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Google search: impetigo pictures
Google search: impetigo images

(Note that these screen-shots have been photo-edited to fit the space — Ads and other text not relevant to the article have been removed. All screen-shots captured in July 2008.)

Here’s the background …

In about 2001, we started noticing how people were finding Hardin MD pages in search engines, and designing our pages to make them more likely to be found. An important part of this was using words that people were more likely to search (e.g. “heart diseases” instead of “cardiology”). Tools such as WordTracker that show how many people are searching for particular words are especially useful for this.

About this same time, we were starting to make links to other sites that have pictures on medical/disease subjects. Using WordTracker, and ExtremeTracker (to see words people were searching to find our pages) it was striking that the word “pictures” was very effective. At the time, we assumed that the appropriate word to use was “images,” since that word is what’s used on most medical/disease pages at other sites. We could see clearly, however, that using the word “pictures” on our pages brought much more traffic than the word “images.” So we’ve gone on from there, and now have high rankings in Google for many medical/disease subjects combined with “pictures,” as with Impetigo.

Extreme Tracker | WordTracker

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