New E-Books Update: July 23, 2008
Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7.
To find a book on the site, search by “Titles”.
50 Activities for Employee Engagement
by Peter R. Garber
HRD Press © 2007 (230 pages)
ISBN: 9781599960661
Featuring a collection of skill-building activities, this manual will help you understand what employee engagement really means, how it can help your organization and how to create and maintain an engaged workforce.
Commercialization of Innovative Technologies: Bringing Good Ideas to the Marketplace
by C. Joseph Touhill, Gregory J. Touhill and Thomas A. O’Riordan
John Wiley & Sons © 2008 (252 pages)
ISBN: 9780470230077
Focusing on three core areas that set the stage for successful commercialization, this book takes you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization.
Communication and Implementation: Sustaining the Practice
by Jack J. Phillips and Wendi Friedman Tush
Pfeiffer © 2008 (224 pages)
ISBN: 9780787987220
Exploring the range of reporting methods including face-to-face meetings, brief reports, one-page summaries, routine communication, mass-audience techniques, and e-communications, this book offers suggestions for determining the best methods to employ.
Consider It Done!: Ten Prescriptions for Finishing What You Start, Second Edition
by Stanley E. Hibbs
Multi-Media Publications Inc. © 2007 (149 pages)
ISBN: 9781897326510
Do you have trouble finishing what you start? Do you begin worthwhile projects only to let them fall by the wayside? This valuable guide outlines ten simple prescriptions to help you overcome excuses and battle the fear of failure.
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
by Leslie Gaines-Ross
John Wiley & Sons © 2008 (208 pages)
ISBN: 9780470171509
Identifying the roles leaders must play in reputation recovery and sustainability, this insightful book concisely explains why reputation matters to a company’s valuation and well-being.
Driving Down Cost: How to Manage and Cut Costs Intelligently
by Andrew Wileman
Nicholas Brealey Publishing © 2008 (242 pages)
ISBN: 9781857885125
Offering a toolkit of key ideas and cost management strategies, frameworks for analyzing cost, and techniques for implementing cost-reduction programs, this practical book addresses issues of strategy and leadership and details of operational execution.
Effective Personal Communication Skills for Public Relations
by Andy Green
Kogan Page © 2005 (240 pages)
ISBN: 9780749444075
Drawing on the very latest research and thinking into how the mind works and how ideas are communicated, this book transforms perspectives on public relations and provides insights into specific tools and new opportunities in indirect marketing.
The Ernst & Young Business Plan Guide, Third Edition
by Brian R. Ford, Jay M. Bornstein and Patrick T. Pruitt
John Wiley & Sons © 2007 (256 pages)
ISBN: 9780470112694
Whether you’re considering starting, expanding, or acquiring a business, this straightforward guide leads you carefully through every aspect involved in researching, writing, and presenting a winning business plan.
Giving Back : Connecting You, Business, and Community
by Bert Berkley and Peter Economy
John Wiley & Sons © 2008 (176 pages)
ISBN: 9780470167533
Featuring stories, anecdotes, personal observations, and advice of visionary leaders in business, this inspirational book shows the positive benefits of becoming involved in your community and of affiliating your business with charities and nonprofits.
Leader to Leader 2: Enduring Insights on Leadership from the Leader to Leader Institute’s Award-Winning Journal
by Frances Hesselbein and Alan Shrader
Jossey-Bass © 2008 (384 pages)
ISBN: 9780470195475
Bringing together the best and most popular articles from the award-winning journal “Leader to Leader,” this unique book provides valuable lessons for all leaders and emerging leaders, whatever their role and wherever they find themselves.
Money
by Mark F. Dobeck and Euel Elliott
Greenwood Press © 2007 (256 pages)
ISBN: 9780313338526
Presenting a colorful history of money in its economic, political, and socio-cultural context, this engaging book examines banks and financial institutions, the role of currency in national sovereignty, financial markets and innovation, and more.
Numbers Guide: The Essentials of Business Numeracy, Fifth Edition
by The Economist
Profile Books © 2003 (256 pages)
ISBN: 9781861975157
“The Economist” covers a wide range of subjects with confidence, wit and authority–Economist Books mirror this approach. This invaluable guide demonstrates how readers can communicate effectively with numbers.
The Open Source Alternative: Understanding Risks and Leveraging Opportunities
by Heather J. Meeker
John Wiley & Sons © 2008 (285 pages)
ISBN: 9780470194959
Written for lawyers and businesspeople alike, this book explains and analyzes open source licensing issues, and gives practical suggestions on how to deal with open source licensing in a business context.
Parallel Peaks: Business Insights While Climbing the World’s Highest Mountains
by John D. McQuaig
HRD Press © 2008 (128 pages)
ISBN: 9781599960708
Intended to help you keep heading upward in your business leadership pursuits, this book ties together common elements of mountaineering and business management that make the crucial difference between success and failure in either endeavor.
A Practical Guide to Assessment Centres and Selection Methods: Measuring Competency for Recruitment and Development
by Ian Taylor
Kogan Page © 2007 (272 pages)
ISBN: 9780749450540
Providing measurement tools, assessment methods, and numerous exercises, this practical guide offers busy HR practitioners a robust, rounded way to measure candidate competency in recruitment or in assessing for promotion.
The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
by Sarah Maxwell
John Wiley & Sons © 2008 (240 pages)
ISBN: 9780470139097
Whether we’re consumers or merchants, fair pricing is an issue that affects us all. Sharing her deepest insights on the issue, the author of this timely book examines both the psychological and sociological basis of fair pricing.
Riding the Indian Tiger: Understanding India - The World’s Fastest Growing Market
by William Nobrega and Ashish Sinha
John Wiley & Sons © 2008 (253 pages)
ISBN: 9780470183274
Providing an exciting look at “new India”, this book offers individuals and organizations a detailed picture of the economic opportunities India has to offer, and shows how to get in on the ground floor and profit from India’s economic boom.
What If?: Short Stories to Spark Diversity Dialogue
by Steve L. Robbins
Davies-Black Publishing © 2008 (216 pages)
ISBN: 9780891062752
Presenting a series of stories that illustrate key concepts about diversity, inclusion, and the value of an open mind, this workshop-in-a-book will stimulate diversity dialogue and activities to help organizations practice new thinking and behaviors.
