New E-Books Update: April 23, 2008
Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.
Anatomy of Business
by Stever Robbins
Acanthus Publishing © 2007 (12 pages)
ISBN: 9781933631790
A helpful alternative when trying to understand the fundamental components of how a business works, this book explores the money, infrastructure, sales, marketing, and various other essentials that keep businesses afloat.
Beyond Borders: Internationalisation of R&D and Policy Implications for Small Open Economies
by André Spithoven and Peter Teirlinck (eds)
Emerald Group Publishing © 2005 (438 pages)
ISBN: 9780444519092
Intended to inform and stimulate the debate on policy issues relating to science, technology and innovation, this book examines the consequences and policy options of a small open economy in the era of internationalization of science and technology.
Buzz: How to Create it and Win with it
by Edward I. Koch and Christy Heady
AMACOM © 2007 (176 pages)
ISBN: 9780814474624
Whether you’re running for public office or climbing the corporate ladder, this in-your-face book reveals how anyone can make a memorable entrance, attract attention (the right kind), and get others to take notice and listen.
Communicate Effectively: 24 Lessons for Day-to-Day Business Success
by Lani Arredondo
McGraw-Hill © 2007 (64 pages)
ISBN: 9780071493376
Offering techniques for communicating clearly and managing conflicts, this book features guidelines for everything from sharing information and gathering input to handling disagreements and conducting results-driven meetings and presentations.
Connecting with Your Customer: Understanding the Buyer’s Needs
by Jim Cathcart
Acanthus Publishing © 2007 (16 pages)
ISBN: 9781933631974
Discussing how your own frame of mind has a great deal to do with your customer’s frame of mind, this book helps you to shift to a service-oriented frame of mind so you will produce more sales, larger sales, and a more pleasing sales experience each time.
Eco-Efficiency, Regulation and Sustainable Business: Towards a Governance Structure for Sustainable Development
by Raimund Bleischwitz and Peter Hennicke (eds)
Edward Elgar Publishing © 2004 (248 pages)
ISBN: 9781843766872
Presenting important new research on applied eco-efficiency concepts throughout Europe, this insightful book highlights the application of existing European-based policies concerning material flows and energy.
Finding The Buyer: How To Reach Those Who Want What You’ve Got
by Jim Cathcart
Acanthus Publishing © 2007 (17 pages)
ISBN: 9781933631882
Helping readers to choose the markets that hold the potential to take them to the top one percent and keep them there, this book shows how to build momentum and spontaneous sales growth.
Health Matters: A Pocket Guide to Working with Diverse Cultures and Underserved Populations
by Michele Yehieli and Mark A. Grey
Nicholas Brealey Publishing © 2005 (84 pages)
ISBN: 9781931930208
Written for health professionals, social workers, teachers, administrators and other care providers, this succinct handbook will help them understand a variety of cultural backgrounds in order to deliver culturally competent care.
Icarus in the Boardroom: The Fundamental Flaws in Corporate America and Where They Came From
by David Skeel
Oxford University Press © 2005 (261 pages)
ISBN: 9780195174717
Comparing Icarus of ancient Greek lore to how entrepreneurs can overstep their bounds, this book identifies the problems of the past, and offers a new diagnosis of the fundamental flaws in corporate America today, and of what can be done to fix them.
K-Factors: Building Competency for a Profitable Workforce
by Bob Kustka
Acanthus Publishing © 2007 (19 pages)
ISBN: 9781933631844
Focusing on the most valuable resource your company has - people, this book offers advice on how to improve the productivity of your workforce, increase the development of your people, and build a holistic strategy that will bring better results.
Mobilizing Minds
by Lowell L. Bryan and Claudia I. Joyce
McGraw-Hill © 2007 (336 pages)
ISBN: 9780071490825
Based on a decade of exclusive research, this book provides seven strategic ideas that shatter the complexity frontiers, have the potential to unleash enormous profits, and enable long-term success for every company.
The New Rules of International Negotiation: Building Relationships, Earning Trust, and Creating Influencing Around the World
by Catherine Lee
Career Press © 2007 (272 pages)
ISBN: 9781564149732
Containing a great deal of humor, charm, and practical advice, this book addresses the commonalities, the differences and the barriers facing anyone trying to do business and negotiate with other countries.
Planning Tomorrow’s Workforce Today
by Bob Kustka
Acanthus Publishing © 2007 (17 pages)
ISBN: 9781933631912
Offering practical guidance on the formulation of a staffing strategy, this informative and proactive book explores the vulnerabilities that may arise, and presents proven methods to address a variety of issues before they cause a crisis.
Play to Your Strengths: Stacking the Deck to Achieve Spectacular Results for Yourself and Others
by Andrea Aigetich and Carol Leavitt
Career Press © 2008 (288 pages)
ISBN: 9781564149800
Inviting readers to convey more of who they are by expanding and using their natural strengths, this unique, optimistic book shows what we can do with our growing knowledge of strengths, from interesting information to practical application
Power and Influence: The Rules Have Changed
by Robert L. Dilenschneider
McGraw-Hill © 2007 (224 pages)
ISBN: 9780071489768
Sharing the lessons he learned from his own adaptation to the digital age, the author of this book examines how the latest innovations work, which are the most important to focus on, and what we must do to stay on the cutting edge of business development.
Seduced by Success: How the Best Companies Survive the 9 Traps of Winning
by Robert J. Herbold
McGraw-Hill © 2007 (336 pages)
ISBN: 9780071481830
Authored by the former COO of Microsoft, this strategic guide offers proven tactics for preventing arrogance, bloat, and neglect while capitalizing on your accomplishments, sustaining momentum, and retaining your position in the marketplace.
The Ring in the Rubble: Dig Through Change and Find Your Next Golden Opportunity
by Gary Bradt
McGraw-Hill © 2007 (208 pages)
ISBN: 9780071488518
Supported by engaging real-life experiences, this book reveals the secrets to moving beyond the rubble of disruption, fear, and uncertainty that change often creates, to finding the golden ring of opportunity that always lies beneath.
Time Management: 24 Techniques to Make Each Minute Count at Work
by Marc Mancini
McGraw-Hill © 2007 (64 pages)
ISBN: 9780071493383
Through 24 easy-to-master techniques that will instantly increase your workplace efficiency, this valuable book will help you maximize your productivity, enhance your managerial skills, and sharpen your edge in business.
Turning Numbers into Knowledge: Mastering the Art of Problem Solving, Second Edition
by Jonathan G. Koomey
Analytics Press © 2008 (272 pages)
ISBN: 9780970601919
Full of tools, tricks, and tips for solving problems in the real world, this book serves as an ideal training manual for those who are new to or intimidated by quantitative analysis, and acts as a refresher for those with more experience.
The Voice of Authority: 10 Communication Strategies Every Leader Needs to Know
by Dianna Booher
McGraw-Hill © 2007 (224 pages)
ISBN: 9780071486699
From the most routine messages to more sensitive “bad news” subjects, this clear-cut book will show you exactly what to say, how to say it, when to say it, and even how to present yourself credibly-all crucial elements in business today.
