New E-Books Update: April 2, 2008
Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.
101 Ways to Improve Customer Service: Training, Tools, Tips, and Techniques
by Lorraine L. Ukens
Pfeiffer © 2007 (400 pages)
ISBN: 9780787982003 (CD Content Available)
Providing a variety of practical applications that can be put to use right away, this down-to-earth guide will help your employees develop service strategies to give excellent care to customers, both inside and outside the organization.
The Case for Coaching: Making Evidence-Based Decisions
by Jessica Jarvis, David A. Lane and Annette Fillery-Travis
CIPD Enterprises © 2006 (336 pages)
ISBN: 9781843981343
Whether you are a coach selling your services or an in-house manager in charge of your organization’s coaching program, this book assesses the impact and effectiveness of coaching in organizational settings.
Counter-Intuitive Selling: Mastering the Art of the Unexpected
by Bill Byron Concevitch
Kaplan Professional © 2007 (284 pages)
ISBN: 9781419593291
Providing you with a new game plan to increase your success, this unique book presents specific action steps and techniques that are designed to help you establish new habits that lead to sales-winning behaviors and results.
Creating Success: How to Motivate People, Second Edition
by Patrick Forsyth
Kogan Page © 2006 (144 pages)
ISBN: 9780749445515
Providing practical guidelines and suggestions for exploring how to influence and motivate people, this comprehensive guide illustrates how to inspire individuals or teams to develop, appraise and empower to get the very best results.
The Essential Guide to Managing Talent: How Top Companies Recruit, Train & Retain the Best Employees
by Kaye Thorne and Andy Pellant
Kogan Page © 2007 (208 pages)
ISBN: 9780749444631
Written in an accessible easy-to-follow style, this essential guide will enable readers to quickly make sense of the term ‘employer branding’ and demonstrates how to apply it in order to become an attractive employer.
Leadership for the Disillusioned: Moving Beyond Myths and Heroes to Leading that Liberates
by Amanda Sinclair
Allen & Unwin © 2007 (242 pages)
ISBN: 9781741751000
Drawing on a wide set of social ideas, including Eastern philosophies, this book challenges leadership assumptions and myths, and explores an approach to leading that is truly liberating for the leaders and those around them.
The New Asian Hemisphere: The Irresistible Shift of Global Power to the East
by Kishore Mahbubani
Perseus Publishing © 2008 (330 pages)
ISBN: 9781586484668
Exploring key principles for a new global partnership between Asia and the West, this book explains the world as seen through non-Western eyes, so that the 900 million who live in the West appreciate how the remaining 5.6 billion people view the world.
Profitable Marketing Communications: A Guide to Marketing Return On Investment
by Anthony Young and Lucy Aitken
Kogan Page © 2007 (224 pages)
ISBN: 9780749449421
Offering insight into how marketers have delivered outstanding marketing ROI, this book proposes a new marketing model to help business-owners, CEOs, CFOs, and marketing professionals apply an investment-led approach where the focus is value, not cost.
Project Management for Design Professionals
by William G. Ramroth, Jr.
Kaplan Professional © 2006 (302 pages)
ISBN: 9781419528125
Explaining why and how the role of project manager varies among design firms, this book offers practical advice, instructions, and techniques to help you think strategically, plan carefully, and troubleshoot problems.
Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time
by Kevin Eikenberry
Jossey-Bass © 2007 (298 pages)
ISBN: 9780787996192
Outlining the most important leadership competencies, this book offers a proven method for learning leadership skills, and shows approaches for applying these skills in today’s multitasking and overloaded world of work.
Trade Secrets of Using E-Learning in Training: How Best to Plan, Design and Implement E-Learning Training Programmes
by Tony Bray
Thorogood © 2005 (264 pages)
ISBN: 9781854183262
Practical and jargon-free, this step-by-step report covers every aspect of designing a course - content, design and flow - how to anticipate users’ questions and problems, choosing your software supplier and applying the learning.
What Managers Say, What Employees Hear: Connecting with Your Front Line (So They’ll Connect with Customers)
by Regina Fazio Maruca (ed
Greenwood Press © 2006 (192 pages)
ISBN: 9780275987039
A wakeup call for any executive who thinks front-line employees give a damn, this practical book demonstrates the positive effects of aligning goals and actions, building trust, and investing in the front line.
Why Most Things Fail: Evolution, Extinction and Economics
by Paul Ormerod
John Wiley & Sons © 2005 (272 pages)
ISBN: 9780470089194
Filled with in-depth insight, expert advice and illustrative examples, this book links economic models with models of biological evolution to identify the subtle patterns that comprise the apparent disorder of failure and analyzes why failure arises.
