New E-Books Update: March 13, 2008
Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.
151 Quick Ideas for Advertising on a Shoestring
by Jean Joachim
Career Press © 2008 (192 pages)
ISBN: 9781564149824Featuring secrets and short-cuts from sharp production directors, great sales reps, and savvy marketers who used advertising to build successful businesses, this invaluable book will give your advertising the lift it needs, at a lower cost.
The Art and Power of Facilitation: Running Powerful Meetings
by Alice Zavala and Kathleen B. Hass
Management Concepts © 2008 (208 pages)
ISBN: 9781567262124
Arming business analysts with principles, practices, and tools for effective facilitation and meeting management, this book provides powerful tools to negotiate meetings, informal work sessions, and formal workshops.
Business Power: Creating New Wealth from IP Assets
by Robert Shearer (ed) and The Members of the National Knowledge & Intellectual Property Management Taskforce
John Wiley & Sons © 2007 (288 pages)
ISBN: 9780470120750
Guiding readers to use their ideas and intellectual property as competitive intelligence tools, this seminal book explores how organizations are changing, what management can do about those changes, and how you can create new wealth for your shareholders.
Corporate Entrepreneurship: Top Managers and New Business Creation
by Vijay Sathe
Cambridge University Press © 2003 (405 pages)
ISBN: 9780521824996
By exploring the real world of top managers in a systematic and comprehensive way, this valuable book offers both a theory of corporate entrepreneurship and practical advice on how to manage it better.
Developing and Implementing a Corporate University
by Jeffrey W. Grenzer
HRD Press © 2006 (156 pages)
ISBN: 9780874259261
Packed with valuable strategies and tactical insights, plus more than 50 charts, figures, quizzes and graphs, this strategic guide will help you successfully capture and share your organization’s knowledge and experiences.
The Four Kinds of Sales People: How and Why They Excel- And How You Can Too
by Chuck Mache
John Wiley & Sons © 2007 (224 pages)
ISBN: 9780470127551
For salespeople, sales managers, and executives, this entertaining and practical book is a business fable that exposes the traits and characteristics of four distinct types of salespeople and outlines how and why they excel - or don’t.
From Analyst to Leader: Elevating the Role of the Business Analyst
by Kathleen B. Hass, Lori Lindbergh, Richard Vander Horst and Kimi Ziemski
Management Concepts © 2008 (208 pages)
ISBN: 9781567262131
Uncovering the unique challenges for the business analyst to transition from a support role to a central leader, this strategic guide presents the principles, knowledge, practices, and tools needed to assume a leadership role in an organization.
Getting It Right: Business Requirement Analysis Tools and Techniques
by Kathleen B. Hass, Don J. Wessels and Kevin Brennan
Management Concepts © 2008 (208 pages)
ISBN: 9781567262117
Designed to help the business analyst decide which requirement artifacts should be produced to adequately analyze requirements, this critical book examines the complete spectrum of business requirement analysis from preparation through documentation.
Key Performance Indicators (KPI): Developing, Implementing, and Using Winning KPIs
by David Parmenter
John Wiley & Sons © 2007 (254 pages)
ISBN: 9780470095881
Breathtaking in its simplicity and profound in its impact, this book distills the balanced scorecard process into 12 logical steps, equipping users with an implementation resource kit that includes questionnaires, worksheets, workshop outlines, and more.
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
by Malcolm McDonald
Kogan Page © 2008 (208 pages)
ISBN: 9780749451493
Snappy and succinct, with an emphasis on practicality, this book will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world.
Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
by Laurie Young
John Wiley & Sons © 2005 (432 pages)
ISBN: 9780470011737
With case studies from a range of companies such as J. Walter Thompson, Headhunters, Interbrand and others, this book applies core principles of strategic marketing to professional services for the first time.
Negotiating Globally: How to Negotiate Deals, Resolve Disputes, and Make Decisions Across Cultural Boundaries, Second Edition
by Jeanne M. Brett Jossey-Bass © 2007 (384 pages)
ISBN: 9780787988364
Providing a framework to help negotiators anticipate and manage cultural differences, this book challenges negotiators to expand their repertoire of strategies so that they will be able to close deals, resolve disputes, and get teams to make decisions.
The Options Doctor: Option Strategies for Every Kind of Market
by Jeanette Schwarz Young
John Wiley & Sons © 2007 (238 pages)
ISBN: 9780471777724
Filled with entertaining, first-hand stories from the author’s career spent on the front lines of trading, this practical guidebook will improve your skill and comfort with options trading–no matter what your trading experience is.
Principle-Centered Leadership
by Stephen R. Covey
Franklin Covey © 1991 (336 pages)
ISBN: 9780671792800
Sharing the powerful principles taught to many of the world’s top executives and most influential leaders, this book will help you align your organization’s resources and structures to increase long-term performance and create a high-trust culture.
Professionalizing Business Analysis: Breaking the Cycle of Challenged Projects
by Kathleen B. Hass
Management Concepts © 2008 (136 pages)
ISBN: 9781567262087
Describing both the strategic and tactical roles of the business analyst, this book focuses on this emerging profession and how its role is becoming more critical within the continually changing business environment.
Supply Chain Management on Demand: Strategies, Technologies, Applications
by Chae An and Hansjörg Fromm (eds)
Springer © 2005 (341 pages)
ISBN: 9783540244233
Authored by those who have developed as well as deployed the practices, this book explores new techniques and practices for supply chain management that have been made possible by the progress in information and communication technologies.
Team Building: Proven Strategies for Improving Team Performance, Fourth Edition
by William G. Dyer, W. Gibb Dyer Jr. and Jeffrey H. Dyer
Jossey-Bass © 2007 (260 pages)
ISBN: 9780787988937
Written for any manager who is a member or creator of a committee, team, task-force, or other activity involving collaboration among people, this book contains the concepts, ideas, and practical suggestions necessary for effective team performance.
Unearthing Business Requirements: Elicitation Tools and Techniques
by Rosemary Hossenlopp and Kathleen B. Hass
Management Concepts © 2008 (232 pages)
ISBN: 9781567262100
Presenting techniques used by successful business analysts, this thorough text explains the steps necessary to create customized elicitation activities for the unique needs of each project.
