New E-Books Update: March 5, 2008
Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.
Be Understood or Be Overlooked: Mastering Communication in the Workplace
by Graham Andrewartha
Allen & Unwin © 2002 (257 pages)
ISBN: 9781865089447
Using a combination of the organizational theory and tested communication methodology, this book outlines the home truths of workplace psychology so you can communicate effectively and offers advice to help both the individual and organization thrive.
Buying Trances: A New Psychology Of Sales And Marketing
by Joe Vitale
John Wiley & Sons © 2007 (209 pages)
ISBN: 9780470095195
Combining the basics of marketing with cutting-edge concepts in mind control, this book explains how salespeople can help customers enter a special mental state in which they are suggestible and pliant leading to more sales every time.
Career Distinction: Stand Out by Building Your Brand
by William Arruda and Kirsten Dixson
John Wiley & Sons © 2007 (224 pages)
ISBN: 9780470128183
Demonstrating how to express who you are and the value you bring to your organization, this guide provides case studies of successful professionals that will help you not only survive, but thrive, in today’s dynamic and ultracompetitive workplace.
The Control Freak Revolution: Make Your Most Maddening Behaviors Work for Your Company and to Your Advantage
by Cheryl Cran
Career Press © 2008 (224 pages)
ISBN: 9781564149848
With insights and anecdotes from real CEOs and famous leaders such as Donald Trump, Martha Stewart, and Rudy Guiliani, who have used control to their advantage, this no-nonsense guide you how to be a successful “control freak” leader in seven easy steps.
Dealing with Difficult People, Third Edition
by Roy Lilley
Kogan Page © 2006 (160 pages)
ISBN: 9780749447519
Looking at individual behavior, what drives it and how to cope with it, this practical and accessible book explains how to recognize and understand difficult people and their actions as a means to resolve problematic situations and awkward issues.
Email Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level
by Chris Baggott and Ali Sales
John Wiley & Sons © 2007 (294 pages)
ISBN: 9780470122457
Designed to educate marketers from all types of organizations, this paint by numbers book contains the step-by-step instructions you need to accomplish your goals, create better relationships, and move your organization to a higher level.
Five Principles of Corporate Performance Management
by Bob Paladino
John Wiley & Sons © 2007 (400 pages)
ISBN: 9780470009918
Providing proven, real-world implementation insights from globally recognized and award-winning organizations, this book shows how to implement Fortune 100 companies’ enterprise techniques and strategies within your organization.
Great People Decisions: Why They Matter So Much, Why They are So Hard, and How You Can Master Them
by Claudio Fernández-Aráoz
John Wiley & Sons © 2007 (252 pages)
ISBN: 9780470037263
Offering simple but sophisticated guidelines for the hiring, promotion, and delegation of significant responsibilities to high achievers, this ultimate reference will help any manager concerned with personal development and organizational achievement.
Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness
by Ray Davis and Alan Shrader
Jossey-Bass © 2007 (240 pages)
ISBN: 9780787986070
Offering useful advice based on Umpqua’s actual experience, this book provides straightforward strategies for all businesses on understanding the competitive landscape they face and on building and leading a great culture that generates relentless growth.
Mastering Leadership, Second Edition
by Michael Williams
Thorogood © 2006 (292 pages)
ISBN: 9781854183088
Revealing the key skills needed by any leader in any type of business, this book focuses on techniques for improving individual and organizational performance and enabling mid- to senior-level managers to understand their own leadership style.
No-Collar: The Humane Workplace and Its Hidden Costs by Andrew Ross
Basic Books © 2003 (304 pages)
ISBN: 9780465071449
Offering a dramatic report on how the self-directed “no-collar” life stacks up against earlier work utopias, this unprecedented book records a unique moment in American history and reveals what the landscape of work will look like for decades to come.
Perfect Pitch: The Art of Selling Ideas and Winning New Business
by Jon Steel
John Wiley & Sons © 2007 (288 pages)
ISBN: 9780471789765
Identifying the “presentation crimes” committed every day across the business world, this insider’s guide covers every aspect of the pitch process, from assembling a presentation team to rehearsals and the preparation of compelling leave-behind documents.
Smart Is Not Enough!: The South Pole Strategy and Other Powerful Talent Management Secrets
by Alan C. Guarino
John Wiley & Sons © 2007 (218 pages)
ISBN: 9780470100103
Explaining everything HR managers and business leaders need to know to manage their talent for success, this revolutionary guide shares new, effective techniques to find determined, dedicated go-getters who would otherwise fall through the cracks.
Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy
by Jerry Acuff and Wally Wood
John Wiley & Sons © 2007 (272 pages)
ISBN: 9780470068342
If you were trained in traditional sales methods and you’re struggling to stay ahead of the competition, this one-of-a-kind guide will help you rebuild your selling methods from the ground up, leading to higher achievements and happier customers.
Two Weeks to a Breakthrough: How to Zoom Toward Your Goal in 14 Days or Less
by Lisa Haneberg
Jossey-Bass © 2007 (144 pages)
ISBN: 9780787984823
Through a combination of step-by-step instructions, examples, exercises, and illustrations, this breakthrough book will help you discover how to transform your career and personal life into exactly what you’ve always wanted.
The Wiley Guide to Project, Program and Portfolio Management
by Peter W. G. Morris and Jeffrey K. Pinto (eds)
John Wiley & Sons © 2007 (360 pages)
ISBN: 9780470226858
Featuring contributions from experts all around the world, this invaluable resource explores the strategic management of projects, portfolios, and program management and their linkage with context and strategy in other concepts and processes.
