New E-Books Update: February 27, 2008
Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.
675 Ways to Develop Yourself and Your People: Strategies, Ideas, and Activities for Self-Development and Learning in the Workplace
by Laurel Alexander
HRD Press © 2007 (244 pages)
ISBN: 9781599960531
Reflecting real needs of real people in today’s workplace, this engaging, hands-on resource contains exercises, activities, and strategies to help you take control of moving your career in the right direction – and help your people do the same.
AdWords For Dummies
by Howie Jacobson
John Wiley & Sons © 2007 (408 pages)
ISBN: 9780470152522
Explaining how to attract the right visitors to your Web site, this book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a profit.
Blind Spots: Achieve Success By Seeing What You Can’t See
by Claudia M. Shelton
John Wiley & Sons © 2007 (255 pages)
ISBN: 9780470042250
Offering a complete system for identifying and adjusting personal behaviors and habits that hold you back, this book provides specific strategies that help you implement effective action to improve your performance-and your life immediately.
Boards, Governance and Value Creation: The Human Side of Corporate Governance
by Morten Huse
Cambridge University Press © 2007 (392 pages)
ISBN: 9780521844604
Presenting a coherent and unifying framework for explaining and understanding boards, this book features a variety of in-depth case studies and communicates actionable research and knowledge about boards, governance and value creation.
The Company Secretary’s Handbook: A Guide to Duties & Responsibilities, 4th Edition
by Helen Ashton
Kogan Page © 2006 (176 pages)
ISBN: 9780749447557
Designed to help newly appointed company secretaries do their jobs efficiently and comply with Company Law, this guide will help prevent problems from arising during the day-to-day administration, and avoid potentially costly omissions.
Competence Perspectives on Resources, Stakeholders and Renewal
by Ron Sanchez and Aime Heene (eds)
Elsevier Science and Technology Books, Inc. © 2005 (347 pages)
ISBN: 9780762311705
Authored by scholars and practitioners working within the competence perspective, this volume helps develop a theoretical and practical understanding of the role of resources, stakeholders and organizational renewal in an organization’s competences.
How to Talk to Customers: Create a Great Impression Every Time with MAGIC
by Diane Berenbaum and Tom Larkin
Jossey-Bass © 2007 (224 pages)
ISBN: 9780787987527
Filled with case studies and anecdotes, this practical guide outlines a proven system that can help anyone become the type of communicator that makes their customers feel special.
Instant Creativity: Simple Techniques to Ignite Innovation & Problem Solving
by Brian Clegg and Paul Birch
Kogan Page © 2007 (192 pages)
ISBN: 9780749448677
Offering over seventy quick and simple exercises to help find fresh ideas and solutions to problems, this book will help you tap into the creative energies of any individual or an uninspired team.
Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence and Business Impact
by Roy A. Young, Allen M. Weiss and David W. Stewart
John Wiley & Sons © 2006 (288 pages)
ISBN: 9780471744955
Showing you how to debunk common myths about marketing, this book will help you translate the language of marketing into the language of business and make marketing matter to corporate leadership.
Never Cold Call Again!: Achieve Sales Greatness Without Cold Calling
by Frank J. Rumbauskas, Jr.
John Wiley & Sons © 2006 (192 pages)
ISBN: 9780471786795
Bring your sales methods into the future, without the cold call with help from this cutting-edge guide that will show you how to move your sales program into the Information Age using modern marketing tools like e-mail, Web sites, and blogs.
Next Generation Management Development: The Complete Guide and Resource
by Robert D. Cecil and William J. Rothwell
Pfeiffer © 2007 (532 pages)
ISBN: 9780787982713 (CD Content Available)
Enabling managers and leaders to participate more effectively in their organization’s OD processes, this innovative guide helps managers improve organizational long-term viability and success through systemic, organization-wide training and development.
The Online Advertising Playbook: Proven Strategies and Tested Tactics from The Advertising Research Foundation
by Joseph Plummer, Steve Rappaport, Taddy Hall and Robert Barocci
John Wiley & Sons © 2007 (320 pages)
ISBN: 9780470051054
Synthesizing research and learning from over 1,200 research documents on Internet advertising, this go-to resource explains what’s working and not working on the Internet, and answers vital questions advertisers have about online marketing.
Successful Time Management, Third Edition
by Patrick Forsyth
Kogan Page © 2007 (160 pages)
ISBN: 9780749448349
Packed with proven tips and techniques, this essential guide will help you to review and assess your time management techniques, reduce time wasting and interruptions, and focus on the priority tasks that lead to success.
Thirst: Fighting The Corporate Theft Of Our Water
by Alan Snitow, Deborah Kaufman and Michael Fox
Jossey-Bass © 2007 (304 pages)
ISBN: 9780787984588
Revealing the emergence of controversial new water wars in the United States, this book shows how communities here are fighting this battle, often against companies headquartered overseas.
Visual Selling: Capture the Eye and the Customer Will Follow
by Paul LeRoux and Peg Corwin
John Wiley & Sons © 2007 (248 pages)
ISBN: 9780471793618
Sharing stories and techniques that are proven and effective, this book covers virtually everything you need to know to make sure all visual elements enhance your presentations and your selling ability.
Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
by David Verklin and Bernice Kanner
John Wiley & Sons © 2007 (221 pages)
ISBN: 9780470056431
Exposing the money, personalities, and politics that control the billion-dollar business of advertising and marketing, this revealing book shows how advertising and marketing will affect our lives and reflect our values in the future.
The Wiley Guide to Project Technology, Supply Chain & Procurement Management
by Peter W. G. Morris and Jeffrey K. Pinto (eds)
John Wiley & Sons © 2007 (408 pages)
ISBN: 9780470226827
Guiding you through the key life-cycle issues that define the project, ensure its viability, manage requirements, and track changes, this text explains the key steps along the way in transforming and realizing the technical definition of the project.
