New E-Books Update: September 29, 2007
Important! You must be associated with the University of Iowa and have a Hawk ID in order to read the following e-books. The titles are available from Books24×7. To find a book on the site, search by “Titles”.
The 10 Commandments of Branding
by Donald E. Sexton, Samina Sami, Ian Cohan and Jamie Pietras
Trump University © 2006 (18 pages)
Introducing you to practical, expert knowledge that can put your business on the fast track to greater profits and more longevity, this report will show you how to manage the impression your customers form of your business.
The 10 Golden Rules for Buying a Business
by Richard Parker
Trump University © 2006 (23 pages)
Have you ever dreamed of running your own business? With the powerful information in this report, you can stop dreaming and start doing! Choose the right business for you, identify problems before you buy, avoid traps inexperienced buyers make, and more.
The Art of Nonverbal Selling: Let Your Customers’ Unspoken Signals Lead You to the Close
by Gerhard Gschwandtner
McGraw-Hill © 2007 (258 pages)
ISBN: 9780071478625
Offering clear instructions on reading the nonverbal cues that can make or break a sale, this easy-to-read action guide helps you decode facial expressions, gestures, eye shifts, and other buyer signals from first meeting right through closing.
Corporate Agility: A Revolutionary New Model for Competing in a Flat World
by Charles E. Grantham, James P. Ware and Cory Williamson
AMACOM © 2007 (288 pages)
ISBN: 9780814409114
Filled with case studies of companies that have learned to stay ahead of the curve and interviews with their top executives, this book will help every company ensure that it stays profitable and sustainable for years to come.
The Ethical Challenge: How to Lead with Unyielding Integrity
by Noel M. Tichy and Andrew R. McGill (eds)
Jossey-Bass © 2003 (302 pages)
ISBN: 9780787967673
Offering insights that will help build better leaders, communities, and organizations, this book shows how to present a Teachable Point of View about business ethics that will help all leaders within an organization.
The Everything Managing People Book: Quick and Easy Ways to Build, Motivate, and Nurture a First-Rate Team, Second Edition
by Gary McClain and Deborah S. Romaine
Adams Media © 2007 (300 pages)
ISBN: 9781598691436
Whether you’re a first-time manager or a seasoned professional, this guide arms you with all you need to create a winning team, including straightforward advice on hiring and firing, leadership, delegation, and effective feedback.
Facilitating Multicultural Groups: A Practical Guide
by Christine Hogan
Kogan Page © 2007 (352 pages)
ISBN: 9780749444921
With advice on how to adapt the learning materials to suit specific situations, this book takes you step-by-step through ideas, processes, models and frameworks that are designed to assist with the preparation, facilitation and evaluation of workshops.
The Handbook Of European Intellectual Property Management: Developing, Managing and Protecting your Company’s Intellectual Property
by Adam Jolly and Jeremy Philpott
Kogan Page © 2007 (480 pages)
ISBN: 9780749449889
Practical and easy-to-follow, this guide shows companies how to put IP at the heart of their strategy and create value from their patents, trade marks, designs, copyrights and knowledge bases.
Harvard Business Review On Becoming a High Performance Manager
by Harvard Business School Publishing
Harvard Business School Publishing © 2002 (186 pages)
ISBN: 9781591391296
Providing busy managers with strategies for more effective time and stress management, this cutting-edge book offers innovative insights into what a manager’s job really entails.
Harvard Business Review on Leading Through Change
by Harvard Business School Press
Harvard Business School Publishing © 2006 (192 pages)
ISBN: 9781422102800
Offering suggestions for articulating a compelling vision of an organization’s future, this book will help you overcome employee resistance to change, as well as the surmounting other challenges that come with leading change.
Harvard Business Review on Supply Chain Management
by Harvard Business School Press
Harvard Business School Publishing © 2006 (224 pages)
ISBN: 9781422102794
Many companies struggle with delivering products to customers when and where they want them. Using tactics from articles in this volume, companies can learn how to beat the competition, and strip waste from each step in their value-delivery process.
Harvard Business Review on the Tests of a Leader
by Harvard Business School Press
Harvard Business School Publishing © 2007 (208 pages)
ISBN: 9781422114940
Helping you rise to the challenges you face on a daily basis, this book will show you how to navigate through muddy business waters, overcome difficult hurdles, and thrive in this modern world of business.
Health and Safety at Work and its Relevance to Employment Relations Research
by Phil James (ed)
Emerald Group Publishing © 2006 (104 pages)
ISBN: 1845449916
Focusing on the importance of understanding and merging corporate, management and employee needs to increase efficiency, productivity and profitability, this collection of articles examines the need for further research on employee health and safety.
Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing
by Jane Cunningham and Philippa Roberts
Cyan Communications Ltd. © 2006 (256 pages)
ISBN: 9781904879961
Discussing the four key components that make up a successful female brand, this book looks in-depth at the female target audience, and the huge opportunities that can be realized when sectors are analyzed through the lens of female motivation and need.
Managing a Global Workforce: Challenges and Opportunities in International Human Resource Management
by Charles M. Vance and Yongsun Paik
M. E. Sharpe, Inc. © 2006 (416 pages)
ISBN: 9780765610706
With practical, real-world examples, student friendly tools, and case scenarios, this comprehensive text provides balanced and contemporary coverage of human resource management in the international marketplace.
Mergers & Acquisitions: A Practical Guide for Private Companies and their UK and Overseas Advisers
by Jonathan Reuvid (eds)
Kogan Page © 2007 (304 pages)
ISBN: 9780749447502
Emphasizing the legal, taxation, and financial implications of mergers and acquisitions, this book provides a detailed explanation of the options for those companies considering merging with or acquiring another business, and the processes involved.
Negotiate to Win
by Donald J. Trump
Trump University © 2005 (5 pages)
Providing you with the expert, practical knowledge that can put you on the fast track to a more rewarding life, this concise report offers 14 sure-fire pointers for successful negotiations.
RFID Applied
by Jerry Banks, Manuel Pachano, Les Thompson and David Hanny
John Wiley & Sons © 2007 (528 pages)
ISBN: 9780471793656
Providing a broad background on the technology and the various applications of RFID around the world, this non-technical book will enable business people to figure out how and where RFID can be used to improve efficiencies and increase sales.
Sales Questions That Close Every Deal: 1,000 Field-Tested Questions to Increase your Profits
by Gerhard Gschwandtner and Donald J. Moine
McGraw-Hill © 2007 (282 pages)
ISBN: 9780071478649
Featuring appropriate, friendly, and penetrating questions drawn from top sales forces, this hands-on resource will help you spend more time closing deals and less time worrying about them.
Seal The Deal: The Essential Mindsets for Growing Your Professional Services Business
by Suzi Pomerantz
HRD Press © 2007 (356 pages)
ISBN: 9780874259346
Presenting an innovative, ten-step system, this guide teaches coaches, consultants, and solopreneurs how to integrate the “critical trinity” of networking, marketing and sales with a coaching approach to get more ideal clients.
The Secret to GE’s Success
by William E. Rothschild
McGraw-Hill © 2007 (312 pages)
ISBN: 9780071475938
Explaining the five keys that made GE a global phenomenon, this book gives managers a complete toolkit for duplicating its remarkable success, and provides a far-ranging prescriptive plan for strategizing the GE way.
Work Like You’re Showing Off: The Joy, Jazz, and Kick of Being Better Tomorrow Than You Were Today
by Joe Calloway
John Wiley & Sons © 2007 (158 pages)
ISBN: 9780470116265
Presenting a tough, realistic approach to getting the most out of life by giving more to others, this unique and enlightening guide will help you open the door to professional success—and improve every aspect of your life in the process.
Your Rights in the Workplace, 8th Edition
by Barbara Kate Repa
Nolo © 2007 (550 pages)
ISBN: 9781413306439
An easy-to-read guide to the laws that protect you in the workplace, this plain English book covers everything that affects employees from hiring and getting paid through privacy and firing.
