Important! You must be associated with the University of Iowa and have a Hawk ID http://hawkid.uiowa.edu/ in order to read the following e-books. The titles are available from Books24×7 http://purl.lib.uiowa.edu/books24×7 . To find a book on the site, search by “Titles”.
501 Questions and Answers for Company Directors and Company Secretaries
by Roger Mason
Thorogood © 2005 (322 pages)
ISBN: 9781854183408Fully up to date with all the latest changes in the law and practice, this goldmine of information provides speedy access to expert advice and guidance for company directors and company secretaries.
Big Brown: The Untold Story of UPS
by Greg Niemann
Jossey-Bass © 2007 (254 pages)
ISBN: 9780787994020
Authored by a UPS “lifer,” this riveting book reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey, and shares the behind-the-scenes story of how a small messenger service became a business giant.
Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
by Jean-Marc Lehu
Kogan Page © 2007 (276 pages)
ISBN: 9780749449407
Citing examples from film, music video, and computer games, this book explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands.
The Business of Changing the World: Twenty Great Leaders on Strategic Corporate Philanthropy
by Marc Benioff and Carlye Adler
McGraw-Hill © 2007 (336 pages)
ISBN: 9780071481519
Featuring 20 exceptional leaders sharing untold stories of how their companies are making a real difference through corporate philanthropy, this insightful book reveals how any company can start their own program and reap enormous benefits.
Charisma: Seven Keys to Developing the Magnetism that Leads to Success
by Tony Alessandra
Tony Alessandra © 1998 (286 pages)
ISBN: 9780446520492
Whether you’re a CEO or a clerk, an engineer or an entrepreneur, a store manager or a member of the PTA, this practical book demystifies the concept of charisma, defines its seven key components, and offers a step-by-step program in “charisma basics.”
China’s Domestic Private Firms: Multidisciplinary Perspectives on Management and Performance
by Anne S. Tsui, Yanjie Bian and Leonard Cheng (eds)
M. E. Sharpe, Inc. © 2006 (352 pages)
ISBN: 9780765613837
Featuring contributions by distinguished scholars and China experts, this text analyzes management and operation of China’s domestic private firms, defined as organizations created by PRC citizens, including township enterprises and collectives.
Code Red in the Boardroom: Crisis Management as Organizational DNA
by W. Timothy Coombs
Praeger Publishers © 2006 (152 pages)
ISBN: 9780275989125
Drawing from a wide variety of case examples, this prepratory guide showcases cutting-edge techniques that are being tested in the public and private sectors to demonstrate how crisis management can be “hardwired” into the corporate DNA.
Communication in the Workplace
by Baden Eunson
John Wiley & Sons © 2007 (160 pages)
ISBN: 9780731406500
Sharing insight about informal organizations, networking, and lost messages due to cultures of silence, this text helps you become an effective communicator by explaining how messages can be sent-and distorted-by differing channels.
Confessions from the Corner Office: 15 Instincts That Will Help You Get There
by Scott Aylward and Pattye Moore
John Wiley & Sons © 2007 (256 pages)
ISBN: 9780470126783
Whether you work in a big corporation or run your own business, want to move up from the bottom rung or secure a place at the top, this guide explores leadership skills you need to get to your corner office—however you define it—and stay there.
Corporate Governance: Beyond the Boardroom
by S. Prakash Sethi (ed)
Emerald Group Publishing © 2006 (101 pages)
ISBN: 184663041X
Providing readers with an eclectic and “outside the box” view of corporate governance, this collection of articles aims to lead the international debate on board performance, corporate responsibility and CEO effectiveness.
Corporate Reputations, Branding and People Management: A Strategic Approach to HR
by Graeme Martin and Susan Hetrick
Butterworth-Heinemann © 2006 (401 pages)
ISBN: 9780750669504
A practical guide to developing appropriate HR policies and practices, this book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas.
Data Collection for Needs Assessment
by Deborah D. Tobey
ASTD © 2007 (16 pages)
ISBN: 9781562864873
Teaching you how to pinpoint your company’s training needs and avoid common pitfalls, this book demonstrates how to conduct a thorough needs assessment, implement best data collection methods and establish guidelines to separate findings from conclusions.
The Disney Way: Harnessing the Management Secrets of Disney in Your Company
by Bill Capodagli and Lynn Jackson
McGraw-Hill © 2007 (332 pages)
ISBN: 9780071478151
Profiling a diverse set of organizations that have redefined their businesses by embracing Disney’s success formula–Dream, Believe, Dare, Do, this insightful book provides practical applications of the princples that you can apply in your own business.
Ego Check: Why Executive Hubris is Wrecking Companies and Careers and How to Avoid the Trap
by Mathew Hayward
Kaplan Professional © 2007 (272 pages)
ISBN: 9781419535352
Paving the way for professionals to guard against their own hubris while still building upon their unparalleled will to reach even greater levels of success, this book examines mistakes made by executives as a result of falling prey to their own hubris.
Eisenhower on Leadership: Ike’s Enduring Lessons in Total Victory Management
by Alan Axelrod
Jossey-Bass © 2006 (304 pages)
ISBN: 9780787982386
Based on findings in recently released archive papers and letters, as well as library and historical resources, this fascinating book offers a compelling profile of the remarkable leadership discipline of a general often called a “military CEO.”
The Executive’s Guide to Understanding the Laws Behind White Collar Crime: Leading Lawyers on the Most Important Issues Executives Need to Understand
by Aspatore Books Staff
Aspatore Books © 2006 (208 pages)
ISBN: 9781596223745
Featuring partners and shareholders from some of the nation’s leading firms, this book offers an authoritative, insider’s perspective on key strategies for representing and advising companies facing a criminal investigation.
Financial Services Leadership Strategies: Industry Leaders on Service Culture and the Impact of Technology
by Aspatore, Inc.
Aspatore Books © 2005 (76 pages)
ISBN: 9781596221345
Providing valuable insights on what financial services companies need to do to succeed, this invaluable book articulates the finer points around financial services now and what will hold true into the future.
How to Write a Business Plan, 8th Edition
by Mike McKeever
Nolo © 2007 (296 pages)
ISBN: 9781413305623 (CD Content Available)
Thinking of starting a business or raising money to expand an existing one? This popular book will show you how to write the business plan and loan package necessary to finance your business and make it work.
Lean For Dummies
by Natalie J. Sayer and Bruce Williams
John Wiley & Sons © 2007 (384 pages)
ISBN: 9780470099315
Create a culture that embraces change. This no-nonsense guide shows you how to apply proven philosophies and techniques of Lean to eliminate waste and maximize the effectiveness of your resources.
Lean Healthcare: Implementing 5S in Lean or Six Sigma Projects
by Debra Hadfield, Shelagh Holmes, Tom Fabrizio, Roger Kremer and Don Tapping
MCS Media © 2006 (122 pages)
ISBN: 9780977072002
Based on the Lean practices of hospitals and clinics all over the United States, this how-to book explains how Lean, specifically the tool of 5S, can be used to improve patient care and reduce cost in your healthcare facility.
Managing Product Liability Risks: Comprehensive Guide to Winning Legal Strategies for Managing Product Liability Exposure and Litigation
by David Canter and J. Wilson McCallister
Aspatore Books © 2005 (496 pages)
ISBN: 9781596223912
Providing corporate managers with a comprehensive look at current and developing trends in product liability law, this book offers practical suggestions on how to minimize the risks of litigation as product liability law continues to expand.
Mayday!: Asking for Help in Times of Need
by M. Nora Klaver
Berrett-Koehler Publishers © 2007 (232 pages)
ISBN: 9781576754511
Chock full of illustrative exercises and examples, this engaging book examines why we don’t ask for help, and shows how changing this counter-productive mindset can enrich us emotionally and spiritually, boost confidence, and strengthen relationships.
The Naked Coach: Business Coaching Made Simple
by David Taylor
Capstone Publishing © 2007 (312 pages)
ISBN: 9781841127569
Telling real, practical, fun, exciting and above all else relevant stories that you can apply straightaway, this back-to-basics book strips away the hype, jargon and mystery to give coaching a clear definition in all its forms.
The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies
by Neil Taylor
Cyan Communications Ltd. © 2006 (189 pages)
ISBN: 9781904879701
Providing current naming trends and the lessons learned from failed experiments, this practical and inspiring guide will help you select a name that differentiates the company and product line from all others in the marketplace.
Nanotechnology Leadership Strategies: Industry Insiders on Financing, R&D, and Successfully Delivering Products to Market
by Aspatore Books Staff
Aspatore Books © 2005 (120 pages)
ISBN: 9781596221239
Featuring CEOs, COOs, and venture capitalists from some of the nation’s leading companies in the nanotechnology space, this book provides a broad, yet comprehensive overview of the current and future trends that are shaping the face of nanotech.
The New Perils of White Collar Crime: Leading Lawyers on Mitigating Liability in a Post-Sarbanes-Oxley Era
by Aspatore, Inc.
Aspatore Books © 2006 (132 pages)
ISBN: 9781596222458
From defending clients who are charged with federal crimes to counseling them through securities fraud cases, this indispensable resource exemplifies how to minimize risk while working in the company’s best interest.
Online Learning Idea Book: 95 Proven Ways to Enhance Technology-Based and Blended Learning
by Patti Shank (ed)
Pfeiffer © 2007 (380 pages)
ISBN: 9780787981686
Filled with techniques, tools, tips, examples, resources, and dozens of great ideas, this invaluable resource helps people who are looking to build online instructional materials discover and implement the best and brightest in industry and education.
Patent, Copyright & Trademark, 9th Edition
by Richard Stim
Nolo © 2007 (592 pages)
ISBN: 9781413306460
Providing the latest law and court decisions, new definitions and additional resources, this concise and comprehensive guide will help you understand the language of intellectual property law.
PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
by Marti Barletta
Kaplan Professional © 2007 (320 pages)
ISBN: 9781419593307
Focusing on the segment of the women’s market with the most buying power, this book delivers strategic thinking and tactical ideas geared toward understanding and leveraging this enormously influential market.
Product Liability Risks: Leading Lawyers on Winning Legal Strategies for Defending Companies, Understanding Regulatory Proceedings & Minimizing Overall Exposure
by Aspatore Books Staff
Aspatore Books © 2006 (224 pages)
ISBN: 9781596222939
Featuring department heads, group chairs, and leading partners from some of the nation’s top firms, this book discusses the issues involved in defending companies against claims that a consumer or industrial product has caused injury to an individual.
Selling The Dream: Why Advertising Is Good Business
by John Hood
Greenwood Press © 2005 (272 pages)
ISBN: 9780275984359
Tracing the history of advertising from Ancient Roman times to the present, this book offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.
The Sentinel CEO: Perspectives on Security, Risk, and Leadership in a Post-9/11 World
by William G. Parrett
John Wiley & Sons © 2007 (208 pages)
ISBN: 9780470125410
Taking a proactive look at the subtle and profound ways in which American business has changed since 9/11, this book underscores how a business’ core values can help it address and recover from unforeseen threats.
Show Me the Money: How to Determine ROI in People, Projects, and Programs
by Jack J. Phillips and Patricia Pulliam Phillips
Berrett-Koehler Publishers © 2007 (288 pages)
ISBN: 9781576753996
Authored by Jack and Patricia Phillips, the world’s leading experts on Return On Investment (ROI) strategy, this straightforward book presents a comprehensive method for measuring the hard-to-measure, and placing monetary value on the hard-to-value.
Up Close and Personal?: Customer Relationship Marketing @ Work, Third Edition
by Paul R. Gamble, Merlin Stone, Neil Woodcock and Bryan Foss
Kogan Page © 2006 (440 pages)
ISBN: 9780749446918
Based on worldwide research into CRM supported by IBM, this introspective book provides a combination of marketing theory, practical guidance, case studies and implementation techniques, while emphasizing the need for constant re-evaluation.
The Upper Hand: Winning Strategies From World-Class Negotiators
by Michael Benoliel and Linda Cashdan
Adams Media © 2006 (272 pages)
ISBN: 9781593377359
Providing firsthand accounts and “war stories” from 25 Master Negotiators in business, politics, law, and diplomacy, this book shows you how to manage the process, out-negotiate the competition, and enhance your negotiating position in any situation.
Training Trilogy: Conducting Needs Assessment, Designing Programs, Training Skills, Third Edition
by Dick Leatherman
HRD Press © 2007 (388 pages)
ISBN: 9780874259353
Covering issues of interest to both new and experienced trainers, this manual provides practical, real-world ideas for designing and delivering training that meets the needs of participants and keeps them excited, engaged, and learning.
True North: Discover Your Authentic Leadership
by Bill George and Peter Sims
Jossey-Bass © 2007 (288 pages)
ISBN: 9780787987510
Based on research and first-person interviews with 125 of today’s top leaders, this leadership tour de force shares the wisdom of these outstanding leaders and describes how you can develop as an authentic leader.
The Versatile Leader: Make the Most of Your Strengths Without Overdoing It
by Bob Kaplan and Rob Kaiser
Pfeiffer © 2006 (300 pages)
ISBN: 9780787979447
Packed with illustrative cases and practical applications, this book will help you discover how to make optimal use of your strengths and avoid getting trapped in a one-dimensional mindset that results in too much of a good thing.
Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results
by Lori L. Silverman (ed)
Jossey-Bass © 2006 (318 pages)
ISBN: 9780787982706
Including real-life examples from over 70 respected organizations, small and large such as Verizon, Microsoft, Land’s End, and more, this insightful book demonstrates the strong positive influence stories can have.
Working with Machines: The Nuts and Bolts of Lean Operations with Jidoka
by Michael Baudin
Productivity Press © 2007 (364 pages)
ISBN: 9781563273292
Explaining how performance differences between factories are due to the way people use the machines, this book provides strategies and tools to make the technical and managerial decisions that turn working with machines into a lasting business success.
